Draft:Marcel Wasserman
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Comment: In accordance with Wikipedia's Conflict of interest policy, I disclose that I have a conflict of interest regarding the subject of this article. CreativelySpecialised (talk) 08:36, 29 May 2025 (UTC)
Marcel Wasserman (born December 21, 1982) is a South African business coach, entrepreneur, and former financial advisor. He is best known as the founder of LanternWay, a business coaching company that helps entrepreneurs build profitable, organized, and fulfilling businesses. His coaching blends financial strategy with mindset work and is known for simplifying business systems for small to mid-sized companies.
Early Life
[edit]Wasserman was born in Pretoria, South Africa. He is a native Afrikaans speaker. While details of his formal education have not been widely published, his professional background includes qualifications as a licensed financial and investment advisor.
Career
[edit]Wasserman started his career in the financial services industry, advising high-net-worth individuals. His early exposure to successful but unfulfilled clients influenced his coaching philosophy, which emphasizes both financial clarity and personal fulfillment.
In 2022, he launched LanternWay, an entrepreneurial coaching platform aimed at helping South African business owners structure their businesses to run without them, regain personal time, and rekindle their passion for work.
Media Recognition
[edit]Wasserman has been interviewed and cited across multiple respected South African media platforms:
- In 2022, Wasserman appeared on the Moneyweb Now podcast where he advised that surplus funds are often better invested than used to pay off home loans early.[1]
- In 2023, he appeared on the Moneyweb Crypto podcast discussing his past experience owning and losing over 50 Bitcoin and why he shifted toward more stable, long-term financial planning.[2]
- On 702 and CapeTalk radio with Aubrey Masango, Wasserman discussed financial planning for couples, advocating for shared goals and aligned money habits.[3]
- In a 2019 article for Drum magazine, Wasserman warned against impulsive job switching for salary alone, citing financial behavior consequences.[4]
- In a 2021 article, he was quoted on managing unreliable suppliers, emphasizing small business diligence.[5]
- In 2012, he was featured as a digital expert on a Google algorithm panel hosted by Bizcommunity.[6]
LanternWay
[edit]LanternWay includes two core programs:
- Basecamp: A free community that provides weekly Zoom workshops, a peer-driven support system, and access to a business course and coaching tools. Topics include pricing, lead generation, and organizational clarity.
- Summit: A premium coaching membership that helps entrepreneurs solve core business issues (e.g., profitability, structure, motivation) through proprietary tools such as the 8 Buckets of Wealth, the Destination Map, and the Summit Course.
Wasserman emphasizes clarity, accountability, and mindset development as keys to scaling businesses while maintaining enjoyment and freedom.
Coaching Philosophy
[edit]Wasserman believes the Information Age has ended, and what entrepreneurs need today is not more content but faster and clearer decision-making. His coaching tools integrate mindset mastery, financial strategy, and organizational design. Clients report results including profitability, work-life balance, and business systems that run independently.
Personal Life
[edit]Wasserman lives in Lone Hill, Sandton, South Africa. He is an outdoor enthusiast and trail runner. He speaks both Afrikaans and English and frequently references the idea of building a life "that feels like a song."
References
[edit]- ^ Is the idea of a 'paid-off' home loan still winking at you? – Moneyweb Now, 24 June 2022
- ^ Meet the crypto sceptic who owned and lost more than 50 bitcoin – Moneyweb, 21 November 2023
- ^ Financial Matters: How couples can merge their financial plans – 702FM / CapeTalk, c. 2018
- ^ Afraid of moving to a new job? – Drum / News24, 20 February 2019
- ^ I paid, then they vanished – how to deal with a dodgy supplier – Drum / News24, 30 August 2021
- ^ Join the debate: Google Penguin and Panda updates – Bizcommunity, 8 June 2012
External links
[edit]Category:1982 births Category:Living people Category:South African businesspeople Category:Business coaches Category:Afrikaner people