Draft:Kvik

Kvik A/S is a Danish company that manufactures and retails kitchens, bathrooms, and wardrobes. It is headquartered in Vildbjerg, Central Jutland Region of Denmark.

The company operates under a franchise model and, as of 2025, has over 180 stores across 13 countries. Since 2005, Kvik has been owned by the Swedish group Ballingslöv International AB, part of Stena Adactum, which also owns brands such as JKE Design and Multiform.

History

Kvik was founded in 1983 in Kibæk, Denmark, by Knud B. Troelsen. In 2004, the company relocated its headquarters to a newly constructed facility in Vildbjerg, near Herning, where it houses production, warehousing, and administrative operations. In February 2025, Claus Flyger Pejstrup became Chief Executive Officer.

International Expansion

Kvik has expanded internationally through a franchise-based strategy. Key milestones include:

• 1983 – First store opened in Denmark
• 1999 – Expansion to Sweden
• 2002 – Expansion to Norway and Finland
• 2005 – Expansion to the Netherlands and Belgium
• 2007 – Expansion to France and Spain
• 2011 – Expansion to the Faroe Islands, Iceland, and Thailand
• 2021 – First store opened in Germany
• 2025 – Opening of first store in Berlin

Products and Design

Kvik’s product range includes kitchens, bathrooms, and wardrobes. Notable kitchen series include:

• MANO, introduced in 2004, considered one of the company’s signature kitchen lines.
• OMBRA, an award-winning design and the first Kvik kitchen featuring surfaces made from recycled PET, later applied to all Kvik’s foil-finished kitchens.
• OAKWOOD, a solid oak kitchen inspired by traditional Danish craftsmanship, which has also received design awards.

Kvik Living

In 2024, Kvik expanded its product range by launching Kvik Living, its inaugural furniture collection. Designed in collaboration with Danish agency Hansen Thyge & Co, the collection includes dining chairs, barstools and a lounge chair, all crafted from recyclable and FCS®-certified materials.

Collaborations

Kvik has collaborated with several Danish designers and studios to develop kitchens, furniture, and interior solutions. Notable collaborations include:

• Rikke Frost – Designed the “Align” kitchen, presented at 3Days of Design in Copenhagen. The kitchen features warm materials, soft edges, and natural oak, emphasizing craftsmanship and sensory experience. Frost discussed the concept in Kvik’s podcast The Sociable Kitchen® , focusing on the balance between aesthetics and functionality.
• Hansen Thyge & Co – Contributed to furniture and interior solutions for Kvik Living, including dining tables, chairs, and shelving.
• Says Who – Worked on kitchen designs such as OMBRA and CORISA, as well as bar stools, lamps, and furniture under Kvik Living, highlighting Nordic minimalism and the use of durable materials.
• Bly Studio – Collaborated on furniture and interior solutions that combine functionality with contemporary design for residential and workplace settings.

ESG efforts

Kvik integrates environmental, social, and governance (ESG) principles into its operations. The company uses Life Cycle Assessment (LCA) and Environmental Product Declarations (EPD) in its offerings, employs flat-pack logistics to reduce transport emissions, and incorporates recycled materials in its products. Kvik is FSC® certified (license code FSC® C104647) and participates in a Power Purchase Agreement (PPA) for renewable electricity in collaboration with sister companies.