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Draft:Kevin Goetz

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Kevin Goetz is an American entertainment researcher, entrepreneur, and producer who founded Screen Engine/ASI, a market research firm focusing on the entertainment industry.[1] His company conducts research and analysis for films, television shows, and streaming content.[2]

Early life and education

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Goetz graduated from Rutgers University in 1984 with a degree from the Mason Gross School of the Arts.[2][3]

Career

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Early work in market research

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Goetz began his career at the National Research Group (NRG), a market research firm that later operated under The Nielsen Company.[4] He later worked for OTX, an online test-screening service, before launching his own company.[5]

Screen Engine/ASI

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Goetz founded Screen Engine in 2010, offering screening research, exit polling, and qualitative analysis of film projects.[5] The company later merged with ASI Entertainment, becoming Screen Engine/ASI.[6] The firm has expanded through acquisitions including ticktBox in 2019,[7] Tapestry Research, and Coherency.[6]

Screen Engine/ASI conducts audience research for entertainment companies, particularly through test screenings where early versions of films are shown to selected audiences to gather feedback before final release.[8] According to industry research, approximately 90 percent of widely released studio films undergo test screenings, with the average movie being tested three times.[9]

The company has developed methodologies for audience testing and data collection including demographic targeting of test audiences, questionnaires for viewers, and focus group discussions.[10] In recent years, the company expanded beyond in-person screenings to include remote testing methods.[10]

In 2018, The Wicks Group, a New York-based private investment firm, acquired a 50% stake in Screen Engine/ASI, forming a partnership with Goetz.[6]

According to Rutgers Magazine, Goetz has worked on more than 4,000 movies during his career, including films such as "Titanic," "Slumdog Millionaire," and "Fatal Attraction."[3]

Film and television production

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Goetz has produced several television films, including "Wild Iris," which won an Emmy Award.[11] According to his company biography, Goetz has produced twelve television movies since the late 1990s.[12] His IMDb credits as a producer include "They Crawl Beneath," "Frozen with Fear," and "Twisted Twin."[11] He also produced the documentary "Children in the Fire" released in 2024.[13]

Note: There appears to be another Kevin Goetz who works as a director and is not the same person as the subject of this article.[14]

Writing and speaking

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Goetz is the author of "Audience•ology: How Moviegoers Shape the Films We Love," co-written by Darlene Hayman and published by Simon & Schuster in 2021.[13] His second book, "How to Score in Hollywood," co-written with Bob Levin, is scheduled for release by Simon & Schuster in November 2025. The book examines the factors behind successful and profitable filmmaking, focusing on data-driven decision-making in the movie business.[15][16]

Goetz hosts a podcast called "Don't Kill the Messenger," which features interviews with film industry figures discussing the filmmaking process and audience research.[17]

Goetz also speaks at universities and organizations about audience test screenings and entertainment marketing research.[12]

Recognition

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In February 2024, Goetz received the Power of Cinema Award from the American Cinematheque at a ceremony where actress Helen Mirren was presented with the American Cinematheque Award.[18][19] The Los Angeles Times Magazine once included him among the 100 most powerful and influential people in Southern California.[12] He is a member of the Academy of Motion Picture Arts and Sciences, the Television Academy, and the Producers Guild of America.[20]

Personal life

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Goetz resides in Beverly Hills, California.[12]

References

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  1. ^ "Kevin Goetz, Screen Engine LLC: Profile and Biography". Bloomberg Markets. Retrieved May 2, 2025.
  2. ^ a b ""Doctor of Audience-ology" publishes book about Hollywood film-research industry". Mason Gross School of the Arts, Rutgers University. December 12, 2023. Retrieved May 2, 2025.
  3. ^ a b "The Making of an Oscar". Rutgers Magazine. Retrieved May 2, 2025.
  4. ^ "Market research guru Kevin Goetz launches Screen Engine". Screen Daily. February 26, 2010. Retrieved May 2, 2025.
  5. ^ a b "Kevin Goetz launches Screen Engine". The Hollywood Reporter. February 25, 2010. Retrieved May 2, 2025.
  6. ^ a b c "About Us". Screen Engine/ASI. Retrieved May 2, 2025.
  7. ^ "Screen Engine/ASI Acquires ticktBox". Wicks Group. August 15, 2019. Retrieved May 2, 2025.
  8. ^ Nicholas Barber (25 January 2022). "The iconic Hollywood films transformed by test audiences". BBC. Retrieved May 2, 2025.
  9. ^ Barber, Nicholas (25 January 2022). "The iconic Hollywood films transformed by test audiences". BBC Culture.
  10. ^ a b David Bloom (December 29, 2021). "Making The Movies You See Better Before You See Them Is Keeping Kevin Goetz Busier Than Ever". Forbes. Retrieved May 2, 2025.
  11. ^ a b "Kevin Goetz". IMDb. Retrieved May 2, 2025.
  12. ^ a b c d "About Kevin Goetz". Kevin Goetz 360. Retrieved May 2, 2025.
  13. ^ a b "Kevin Goetz". Simon & Schuster. Retrieved May 2, 2025.
  14. ^ "Kevin Goetz (II)". IMDb. Retrieved May 2, 2025.
  15. ^ "How to Score in Hollywood". Simon & Schuster UK. Retrieved May 2, 2025.
  16. ^ "David Permut on Don't Kill the Messenger Podcast". Kevin Goetz 360. February 24, 2025. Retrieved May 2, 2025.
  17. ^ "Ron Howard is Special Guest on 50th Episode of "Don't Kill the Messenger" Filmmaking Podcast". PR Newswire. August 31, 2024. Retrieved May 2, 2025.
  18. ^ "American Cinematheque Honors Kevin Goetz & Screen Engine with the Power of Cinema Award". Screen Engine/ASI. February 2024. Retrieved May 2, 2025.
  19. ^ Patrick Hipes (February 15, 2024). "American Cinematheque Awards Honoring Helen Mirren: Best Of The Red Carpet". Deadline. Retrieved May 2, 2025.
  20. ^ "American Cinematheque Honors Kevin Goetz & Screen Engine with the Power of Cinema Award". Screen Engine/ASI. February 2024. Retrieved May 2, 2025.
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