Draft:Hungryroot

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• Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. Hungryrootwiki (talk) 23:54, 17 July 2025 (UTC)

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Hungryroot

Company type	Private
Industry	Meal Delivery, Grocery Delivery, Food Tech
Founded	2015
Founder	Ben McKean
Website	hungryroot.com

Overview

Hungryroot is a personalized grocery delivery service and online grocery store headquartered in New York City, serving customers across the contiguous United States. Acting as both a personal shopper and nutritionist, Hungryroot uses artificial intelligence to recommend healthy groceries and recipes based on each customer’s preferences, dietary needs, health goals, and shopping habits. Its shoppable recipes allow users to add all required ingredients to their cart with a single click, making it easy to add meals that align with their health goals and dietary restrictions.

Hungryroot is popular among both single and family households looking for the convenience of healthy grocery delivery. Customers can easily remove or swap suggested items in their cart and add their own grocery or recipe selections. As of 2025, the company offers approximately 1,000 natural and organic grocery items and over 15,000 shoppable recipes that vary in cuisine, skill level, and prep time—most of which take less than 20 minutes to prepare. Hungryroot’s grocery inventory includes popular natural food name brands like Brami, Lesser Evil, Heyday, Roli Roti, and Somos, as well as Hungryroot’s owned (private label) grocery brands.

History

2010s

Hungryroot was founded in 2015 by Ben McKean, who had previously founded and sold Savored, a provider of yield management technology for the restaurant industry. Hungryroot was initially launched as a next-generation consumer packaged goods company with six products intended to “reinvent the frozen dinner in a fresh, healthy format.” By 2019, the company had expanded to offer 60 products and was making $25 million in annual revenue. That year, Hungryroot pivoted from a packaged food company to an AI-driven grocery delivery service focused on a personalized customer experience.

2020s

In June 2021, Hungryroot raised $40 million in a Series C funding round led by L Catterton, aiming to expand its product offerings and scale its AI-powered grocery delivery system. The company has since grown its catalog to include nearly 1,000 grocery items, spanning fresh produce, proteins, pantry staples, and pre-made sauces and dressings.

In September 2024, Hungryroot launched SmartCart, a proprietary AI system comprising ten machine learning models developed in-house. SmartCart uses customer responses and data to recommend recipes and groceries.

Operations

Business Model

Hungryroot operates as a subscription-based personalized grocery delivery service. Customers complete a profile outlining the number of people in their household, their dietary preferences, food allergies, flavor preferences, and meal habits. Using AI-powered recommendations, the company curates personalized grocery lists each week that include quick shoppable recipes, ready-to-eat meals, and grocery staples. Customers can modify their selections on the Hungryroot mobile app or website each week before orders are shipped.

Shopping on Hungryroot

Hungryroot carries approximately 1,000 products from over 300 brands, including organic and non-GMO foods, grass-fed meats and wild-caught seafood, as well as pre-marinated and pre-cooked proteins that cater to busy individuals and families. In addition to third-party brands, Hungryroot also features over 200 grocery items under its owned (private label) grocery brands.

Hungryroot makes it easy for customers to filter its grocery and recipe aisles by more than 20 different diets and lifestyle choices. Examples of filters include Carb Conscious, Less Sugar, High Protein, Less Sodium, No Added Sugar, Paleo-Friendly, Anti-inflammatory, Low FODMAP, Organic, Non-GMO Project Certified, Certified Kosher, Certified Gluten-Free. The platform features more than 15,000 shoppable recipes, most of which take under 20 minutes to prepare. In 2024, Hungryroot expanded its offerings to include a growing selection of ready-to-eat options, such as high-protein grain bowls, salads, and 4-minute heat-and-eat trays. Customers can also shop a curated selection of popular all-natural snack and beverage brands, including Solely, The New Primal, Perfect Bar, LesserEvil, Sunnie Snacks, Koia, Pop & Bottle, Spindrift, Olipop, and others.

Sourcing Standards

Everything that Hungryroot carries meets their sourcing ethos called the Root Standard, which promises that all products offered are high-quality, delicious, and fits customers’ health goals and needs. All Hungryroot products are guaranteed to be free from partially hydrogenated oils, artificial sweeteners, high-fructose corn syrup, artificial colors, and artificial preservatives. New products are vetted and added every month.

Sustainability

Hungryroot prioritizes sustainable sourcing and offers recyclable or compostable packaging for deliveries, including ice packs that can be used as plant food. Due to their advanced AI-driven business model, Hungryroot is able to accurately predict inventory needs and reduce their food waste by 80% compared to traditional grocers. Any excess food stock is donated to local food banks like the Community Food Bank of New Jersey, non-profit organizations like City Harvest, or community fridges like The Barrio Fridge.

Reception & Growth

Hungryroot has been named a top meal delivery service by publications like Vogue, Epicurious, Women’s Health, Good Housekeeping, Bon Appétit, SELF, and more. Food and Wine named Hungryroot the best delivery option for families when it comes to weekly meals and snacks.

In 2022, Hungryroot experienced its strongest ever year of growth, with over $237 million in net revenue, a +47% year-over-year increase from 2021. In 2024, Hungryroot reported $333 million in annual revenue and $9 million in profit for 2023.