Draft:Humantic AI

• Comment: I'm still seeing AI here. Complete waste of time here. ~ŤheŴubṂachine-840≈ ● ✒️ 19:53, 27 April 2026 (UTC)

• Comment: Many claims here are unsourced. The entire thing is written like a promotional piece, at least until the Criticism and Controversy section. The prose will need heavy work in order to make it both neutral and formal. It also reads like a big list of achievements rather than an encyclopedia article. Rambley ^{(talk / contribs)} 11:56, 7 January 2026 (UTC)

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Humantic AI is an artificial intelligence company headquartered in Palo Alto, California, with a development center in Bengaluru, India.

The company offers a software product (also named Humantic AI) which provides insights about buyers to B2B sales teams through its suite of AI agents.

This intelligence comes from systematic analysis of internal and external data derived from public, private and user-submitted sources through its proprietary models as well as public LLMs.

History

In 2016, following Dr. Michal Kosinski's research on the accuracy of computer-predicted personality traits, Amarpreet Kalkat of Frrole AI (later HyperVue AI) created an internal project named DeepSense (later DeeperSense) to predict people’s personality as per DISC and Big Five (OCEAN) personality frameworks based on their public digital footprint. This skunkworks project would later become the basis for Humantic AI.

Two other companies would go on to launch personality prediction algorithms later during the same year - IBM (via its Watson offering) and Crystal Knows.

Initially targeted at the human resources sector, Humantic AI assessed candidate fit based on their predicted DISC and Big Five (OCEAN) personality types. While being featured in its ‘Moving Upstream’ series (where WSJ journalist Jason Bellini explored ‘breakthrough technologies that are reshaping our world’), it also drew criticism for potential intrusion into privacy and reducing candidates into their social media activity.

In April 2021, Humantic AI was formally spun off from Frrole AI as an independent entity. It shifted its focus from hiring to sales.

In April 2022, the company raised $1.5 million in funding with participation from angel investors Gokul Rajaram, John Donovan, Binny Bansal, Sharath Keshava Narayana and others. Kalkat assumed the role of its CEO full-time.

In 2023, the company established a strategic partnership with sales training pioneer Sandler and shortly after, joined the Amazon Web Services' partner network.

Technology

To develop DeepSense, Kalkat and Frrole AI team pioneered a new approach that relied on a combination of Psycholinguistics and Computational Psychometrics. This was different from IBM’s approach which relied primarily on Psycholinguistics. It removed the need for a large body of text to do an accurate personality prediction and pushed accuracy levels to a point that made it reliable for workplace needs.

While the proprietary neural network developed by Kalkat and team continues to be at the core of the Humantic AI product, it has since expanded significantly. People profiles now ingest full public internet presence of any individual, including media appearances, self-authored works, and more. Additionally, the Account Intelligence product, Agent Miia, provides insights about an organization based on multiple types of data.

The product now aggregates data from:

• Public sources: including Youtube, podcasts, news outlets, press releases, professional public social networks, earnings reports and more.
• Internal sources: it can ingest data from internal document management systems like Google Drive, Sharepoint/OneDrive. Users can upload any files or notes as well.
• External sources:  Through data agreements with companies like Bombora, Apollo.io and more, it also ingests data and signals that are not available on the public web.

It processes this data through two primary AI agents:

• Agent Miia (Account Intelligence): Agent Miia is focused on providing insights about an organization. It analyzes data from the above sources to understand an organization’s strategic priorities, business challenges, tactical opportunities, execution strategy, needs, goals etc.
• Agent Pi (People Intelligence): Agent Pi is focused on providing insights about people. Analyzes the digital footprint of individual stakeholders to build their profiles and predict their buyer personalities, it provides individual profiles as well as buying committee maps to users.

Humantic AI then brings intelligence from these sources to a user’s flow of work through its intelligence activation engine named Kairos. Kairos delivers this ‘right time, right place’ intelligence by integrating with a myriad of other sales tools including CRMs (such as Salesforce, Zoho and HubSpot), sales engagement platforms (such as Outreach and Salesloft) and general communication tools (such as Gmail, Google Calendar, Linkedin, Outlook and Outlook Calendar).

Reception and Criticism

Recognition

In 2024, Humantic AI was named a Gartner cool vendor in AI-led sales research. In the same year, it was  featured in the Customer Psychographics category in the Gartner hype cycle for Sales Technology.

The company was named a top 100 software vendor across industries by the peer review platform G2.

Concerns about algorithm stability

The legitimacy of using the underlying DISC assessment in the employee recruitment process has been questioned by Dr. Wendell Williams, who claims that DISC was "designed to evaluate differences between people — not evaluate people for jobs."

A research paper by Rhea et. al audited Humantic AI’s hiring predictions, along with that of its primary competitor, Crystal Knows, and it found inconsistencies in output when the system analyzed  resumes as opposed to  Linkedin profiles. The study concluded that the tool demonstrated a lack of stability and that it poses a serious risk in hiring decisions.

A validation study by Dr. Tom Janz, however, observes that the platform’s predictions are more accurate than its competitors and questionnaire-based assessments.

Ethical concerns

Privacy advocates have raised concerns regarding the use of AI for personality profiling without explicit consent of the subject. The Verge argues that the personality frameworks employed by Humantic AI oversimplify complex human behavior and leads to stereotyping.