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Draft:HiFuture Group

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HiFuture Group is a Chinese consumer electronics company that specializes in smart wearables and lifestyle technology products. It is a subsidiary of Shenzhen Future Access Technology, and is headquartered in Shenzhen, China. The company designs, manufactures, and distributes a range of electronic devices, including smartwatches, wireless earbuds, headphones, smart rings, and wireless speakers. Since its founding in 2016, HiFuture has expanded its operations internationally and currently has a presence in over 60 countries.

History

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HiFuture Group[1] was founded in 2016 by Levin Liu and Jova Cho, who serve as the Chief Executive Officer (CEO) and Chief Product Officer (CPO), respectively. The company began by developing smart earbuds and Bluetooth speakers, aiming to integrate emerging technologies into everyday consumer electronics. It later expanded into the smartwatch market, with products recognized for their minimalist design and integrated smart features.

Operations and Facilities

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HiFuture Group operates two research and development (R&D) centers located in Shenzhen and Shanghai, China. The company employs over 30 hardware and software engineers focused on developing proprietary technologies and improving product design. As of 2025, HiFuture's products are distributed through a combination of direct retail stores, e-commerce platforms, and third-party retailers including Sharaf DG, Lulu, JUMBO, and Turkcell.

The company reports operating over 6,000 retail outlets globally and serving a customer base exceeding 5 million people.

Proprietary Technology

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Syntra™ AI

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Syntra™ AI[2] is a proprietary technology developed by HiFuture for health and fitness monitoring. It utilizes a combination of optical sensors and algorithmic analysis to process physiological and bio-mechanical data. The technology is used in the company's wearable devices to provide users with data related to health and physical performance.

DynaBoost™

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DynaBoost™ is an audio enhancement feature integrated into HiFuture’s speaker products. It is designed to improve sound quality by enhancing bass response and overall audio clarity through digital signal processing.

Leadership

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  • Levin Liu – Co-founder and Chief Executive Officer. Liu is responsible for the company’s strategic direction and global operations. He has played a key role in expanding HiFuture’s international market presence.
  • Jova Cho – Co-founder and Chief Product Officer. Cho oversees product design and innovation, ensuring the alignment of the company’s offerings with current technology trends and user needs.
  1. ^ Kateliev, Preslav (Feb 27, 2024). "MWC surprises: here's a smart ring you can actually buy". Phone Arena. p. 2. Archived from the original on Feb 27, 2024. Retrieved Feb 27, 2024.
  2. ^ Cloud PR Wire, Cloud PR Wire (June 26, 2025). "HiFuture Launches VELA Smartwatch with Premium Functionality and Trend Setting Design". Emerald Journal. p. 2. Archived from the original on June 26, 2025. Retrieved June 26, 2025.