Draft:Hernest
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Hernest
[edit]Hernest is an American furniture brand specializing in modern and mid-century-inspired home furnishings. The brand designs products that incorporate wood veneer finishes, fluted detailing, and natural materials, and targets residential customers seeking statement furniture for larger living spaces.
History
[edit]Hernest was established in the early 2020s with an emphasis on delivering accessible, design-focused furniture through a direct-to-consumer model.[1]
As of 2025, Hernest operates seven warehouse facilities across the country.[2]
In 2024, Hernest became a member of the American Home Furnishings Alliance (AHFA) and the American Society of Interior Designers (ASID).[3]
In 2025, the company opened two physical showrooms in California and New Jersey, intended to offer in-person access to selected products and finishes.[4]
Design and Products
[edit]Hernest's product catalog includes furniture for the living room, dining room, bedroom, and home office. The design style emphasizes retro-inspired forms, neutral color palettes, and tactile surfaces, including ribbed panels and stone elements.
The brand's offerings have been covered by home and lifestyle publications. Houzz included Hernest in a feature on fluted furniture,[5] while Hunker described its seasonal lines as suited to transitional interior updates.[6]
Collections
[edit]Cascade Collection
[edit]Hernest introduced the Cascade Collection in 2024. The line features sculptural forms and vertically grooved textures. LA Weekly identified it as part of a broader movement toward expressive, architectural furnishings.[7]
Renata Collection
[edit]The Renata Collection launched in 2025 with a focus on organic shapes and earth-toned materials. The line was featured in Yahoo Finance and Furniture Today as part of Hernest’s continued expansion into natural-textured, design-led products.[8][1]
Media Coverage
[edit]Hernest's products have been featured in several online publications. Tasting Table included its dining line in a spring-themed interior roundup.[9]
References
[edit]- ^ a b "New Furniture Brand Hernest Intros Affordable Luxury to the Market." Furniture Today. https://www.furnituretoday.com/contributor-content/new-furniture-brand-hernest-intros-affordable-luxury-to-the-market/. Retrieved June 20, 2025.
- ^ "Warehouse & Delivery." Hernest. https://www.hernest.com/warehouse-delivery. Retrieved June 20, 2025.
- ^ "New Chapter: HFA + ASID Membership Marks a Milestone." Hernest Blog. https://www.hernest.com/blog-detail/new-chapter--hfa---asid-membership-marks-a-milestone-b-28.html. Retrieved June 20, 2025.
- ^ "Hernest Showroom." Hernest. https://www.hernest.com/showroom. Retrieved June 20, 2025.
- ^ "Fluted Furniture: The Textured Trend Your Home Needs." Houzz. https://www.houzz.com/magazine/fluted-furniture-the-textured-trend-your-home-needs-vs~181035359. Retrieved June 20, 2025.
- ^ "Hernest's Spring Furniture Line Is Perfect for Your Seasonal Refresh." Hunker. https://www.hunker.com/1753714/hernest-spring-furniture/. Retrieved June 20, 2025.
- ^ "Big Hit: Hernest's Cascade Collection Redefines Home Interiors." LA Weekly. https://www.laweekly.com/big-hit-hernests-cascade-collection-redefines-home-interiors/. Retrieved June 20, 2025.
- ^ "Hernest Launches the Renata Collection, a Design Statement Inspired by Natural Living." Yahoo Finance. https://finance.yahoo.com/news/hernest-launches-renata-collection-design-170200743.html. Retrieved June 20, 2025.
- ^ "How to Elevate Your Spring Dining Room." Tasting Table. https://www.tastingtable.com/1768575/hernest-spring-dining-furniture/. Retrieved June 20, 2025.