Draft:Gregg Lederman
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| Submission declined on 7 April 2025 by Nearlyevil665 (talk). This submission's references do not show that the subject qualifies for a Wikipedia article—that is, they do not show significant coverage (not just passing mentions) about the subject in published, reliable, secondary sources that are independent of the subject (see the guidelines on the notability of people). Before any resubmission, additional references meeting these criteria should be added (see technical help and learn about mistakes to avoid when addressing this issue). If no additional references exist, the subject is not suitable for Wikipedia. This submission is not adequately supported by reliable sources. Reliable sources are required so that information can be verified. If you need help with referencing, please see Referencing for beginners and Citing sources. Declined by Nearlyevil665 35 days ago. | |
Comment: You added a press release and a bunch of social media or otherwise unreliable references. Please see WP:RS and WP:FIRST to get a better idea of what is required. CNMall41 (talk) 18:32, 7 April 2025 (UTC)
Gregg Lederman
Gregg Lederman is an American speaker, performance coach, author, and entrepreneur known for his work in employee engagement, leadership development, and values-based performance. He is the founder of multiple businesses, including Brand Integrity and Go Beyond Rochester, and the creator of the Living the Brand System. His books have achieved national bestseller recognition, and he has delivered more than 1,000 keynotes and workshops across 25+ industries.
Early Life and Education
[edit]Gregg Lederman was born in Rochester, New York. He graduated from Brighton High School and earned a business degree from the Ithaca College School of Business. He later received his MBA from the William E. Simon Graduate School of Management at the University of Rochester.
Career
[edit]Lederman began his career by founding TG Marketing, operating as Buckmans Bakery & Ice Cream. He later launched Brand Integrity, a consulting firm focused on improving workplace culture and aligning employee behavior with company values. The company was acquired by Reward Gateway in 2018.[1]
He also founded Brand at Work, LLC and is one of the founding members of Go Beyond Rochester, a nonprofit designed to help under-resourced high school boys gain career readiness and life skills.
From 2002 to 2021, Lederman served as an adjunct professor at the University of Rochester’s Simon Business School, teaching "Leading Change" in both the full-time and executive MBA programs. His course helped students uncover their core values and integrate them into their leadership approach.
Lederman is the inventor of the first fully online, commercialized social employee recognition system and the architect behind the Living the Brand System—a method for embedding core values into daily business practices.[2]
Books
[edit]Lederman is the author of five books:
- Achieve Brand Integrity: 10 Truths to Enhance Employee Performance and Company Profits (ISBN 978-0-9795875-0-4)
- CRAVE: You Can Enhance Employee Motivation in 10 Minutes by Friday (ISBN 978-0-9795875-1-1)
- ENGAGED! Outbehave Your Competition and Keep Customers for Life (ISBN 978-0-9795875-6-6)
- A Great Life NOW (ISBN 978-0-9795875-7-3)
- The Journey to a Great Life NOW
His work has received numerous accolades, including:
- #5 New York Times Bestseller for ENGAGED!
- Independent Publishers Silver Medal and Axiom Gold Medal for Achieve Brand Integrity[3]
- Named Top 30 Business Book of the Year by Summary.com for CRAVE
Speaking and Media
[edit]Lederman has delivered over 1,000 keynotes and workshops at national and international conferences and for Fortune 100 companies. He is represented by several speaking agencies, including Premiere Speakers Bureau, Executive Speakers Bureau, Speaker Exchange Agency, and SPEAKING.com.
Notable companies he has spoken for include American Express, AAA, Arby’s, Citrix, Excellus BlueCross BlueShield, SHRM National Conference, HR Tech Conference, HP, Wegmans, and the Houston Texans.
Lederman has been featured in various media, including:
- Democrat & Chronicle feature on book signing
- CBS affiliate RochesterFirst interview
- NextCorps Founder Insights interview
- Technology Signals feature
- CX Journey leadership article
- Chartered Institute of Payroll Professionals article
- Scaling Up Services podcast episode
Video Appearances
[edit]- Keynote Highlight Reel
- Workshop Presentation
- Great Life NOW Overview
- YouTube Interview 1
- YouTube Interview 2
- BrandChain Leadership Summit Introduction
- Speaking Event Teaser by Joakim Thorn
Philanthropy
[edit]Lederman is one of the founders of Go Beyond Rochester, a nonprofit dedicated to creating opportunities and connections for under-resourced high school boys. The year-long program focuses on preparing students for college, trade school, or meaningful careers by exposing them to mentors, real-world experiences, and future-focused planning. The organization’s mission is to create opportunities and connections that empower these young men to thrive in their personal and professional lives.
