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Draft:Goddiva

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  • Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. AmberDomenech (talk) 10:50, 25 September 2025 (UTC)


Goddiva [1] is a UK-based womenswear brand and e-commerce retailer, specialising in occasion wear. It operates primarily through online sales via its own platform, and also promotes its brand via a dropshipping marketplace model with stores such as Debenhams..[1], & Asos[2]

History

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• Goddiva was launched as a private label within the wholesale occasion wear company City Goddess[3]founded by Narmina Melikova and Thangarajah Kuganeswaran in 2003.[4]

• In 2009[5], the Goddiva D2C e-commerce fashion brand was formally launched to sell directly to consumers.

Product Lines & Style

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Goddiva focuses on dresses for a range of occasions: evening wear, wedding guest dresses, prom"Pretty in pink – or navy or red: how teens choose their prom dresses". The Guardian. 20 July 2017. Retrieved 26 September 2025., party wear"Kate Middleton red dress: Get the festive look with these dupes". The Independent. 2023. Retrieved 26 September 2025., and black tie events.

Goddiva launched a marketplace arm of their e-commerce store in 2020 to showcase selected 3rd party brand products, including women's casual wear, accessories, shoesTAYLOR, Nigel (17 September 2025). "Goddiva enters footwear category". FashionNetwork. Retrieved 26 September 2025., and makeup.

Collaborations

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Goddiva has partnered with a number of UK celebrities to create and promote ranges over the years:

• In 2012, it launched a collaboration with Made in Chelsea star Louise Thompson (TV personality)."The Jump 2015: who's who". The Telegraph. 2015. Retrieved 26 September 2025.[6]

 • In 2017, Goddiva introduced the Stephanie Pratt collection, collaborating with the reality TV personality."Stephanie Pratt Fashion Collaboration With Goddiva". Ikon London. 2017. Retrieved 26 September 2025.[7][8]>[9]

 • In 2019, reality TV star Vicky Pattison launched her own collaboration with Goddiva.[10]

Reception & Criticism

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• On Trustpilot[11], Goddiva holds an average score around 3.8 out of 5 from just over 1,000 reviews.

o Positive reviews often mention fast delivery, good dress fit relative to expectations, and attractive designs. o Some negative reviews cite issues with customer service, return handling, or receiving incorrect items.

• On Reviews.io[12], customers praise the affordability and style, though some note sizing or fit discrepancies.

References

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