Draft:Goddiva
Submission declined on 27 October 2025 by MCE89 (talk).
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| Submission declined on 27 October 2025 by AllWeKnowOfHeaven (talk). This submission does not appear to be written in the formal tone expected of an encyclopedia article. Entries should be written from a neutral point of view, and should refer to a range of independent, reliable, published sources. Please rewrite your submission in a more encyclopedic format. Please make sure to avoid peacock terms that promote the subject. Declined by AllWeKnowOfHeaven 10 days ago. |
| Submission declined on 25 September 2025 by Haj (talk). This submission is not adequately supported by reliable sources. Reliable sources are required so that information can be verified. If you need help with referencing, please see Referencing for beginners and Citing sources. Your draft shows signs of having been generated by a large language model, such as ChatGPT. Their outputs usually have multiple issues that prevent them from meeting our guidelines on writing articles. These include: Declined by Haj 42 days ago.
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| Submission declined on 25 September 2025 by Pythoncoder (talk). Your draft shows signs of having been generated by a large language model, such as ChatGPT. Their outputs usually have multiple issues that prevent them from meeting our guidelines on writing articles. These include: Declined by Pythoncoder 42 days ago.
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Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. AmberDomenech (talk) 10:50, 25 September 2025 (UTC)
Goddiva [1] is a UK-based womenswear brand and e-commerce retailer, specialising in occasion wear. It operates primarily through online sales via its own platform, and also promotes its brand via a dropshipping marketplace model with stores such as Debenhams..[1], & Asos[2]
History
[edit]• Goddiva was launched as a private label within the wholesale occasion wear company City Goddess[3]founded by Narmina Melikova and Thangarajah Kuganeswaran in 2003.[4]
• In 2009[5], the Goddiva D2C e-commerce fashion brand was formally launched to sell directly to consumers.
Product Lines & Style
[edit]Goddiva focuses on dresses for a range of occasions: evening wear, wedding guest dresses, prom"Pretty in pink – or navy or red: how teens choose their prom dresses". The Guardian. 20 July 2017. Retrieved 26 September 2025., party wear"Kate Middleton red dress: Get the festive look with these dupes". The Independent. 2023. Retrieved 26 September 2025., and black tie events.
Goddiva launched a marketplace arm of their e-commerce store in 2020 to showcase selected 3rd party brand products, including women's casual wear, accessories, shoesTAYLOR, Nigel (17 September 2025). "Goddiva enters footwear category". FashionNetwork. Retrieved 26 September 2025., and makeup.
Collaborations
[edit]Goddiva has partnered with a number of UK celebrities to create and promote ranges over the years:
• In 2012, it launched a collaboration with Made in Chelsea star Louise Thompson (TV personality)."The Jump 2015: who's who". The Telegraph. 2015. Retrieved 26 September 2025.[6]
• In 2017, Goddiva introduced the Stephanie Pratt collection, collaborating with the reality TV personality."Stephanie Pratt Fashion Collaboration With Goddiva". Ikon London. 2017. Retrieved 26 September 2025.[7][8]>[9]
• In 2019, reality TV star Vicky Pattison launched her own collaboration with Goddiva.[10]
Reception & Criticism
[edit]• On Trustpilot[11], Goddiva holds an average score around 3.8 out of 5 from just over 1,000 reviews.
o Positive reviews often mention fast delivery, good dress fit relative to expectations, and attractive designs. o Some negative reviews cite issues with customer service, return handling, or receiving incorrect items.
• On Reviews.io[12], customers praise the affordability and style, though some note sizing or fit discrepancies.
References
[edit]- ^ [https://www.debenhams.com/categories/brands-goddiva%7Ctitle = Goddiva at Debenhams UK}}
- ^ [https://www.asos.com/women/a-to-z-of-brands/goddiva/cat/?cid=21629%7Ctitle = Goddiva at Asos UK}}
- ^ [https://www.citygoddess.co.uk/pages/our-brands |title = City Goddess - Our Brands}}
- ^ [https://find-and-update.company-information.service.gov.uk/company/04798954%7Ctitle = Companies House}}
- ^ [https://find-and-update.company-information.service.gov.uk/company/06730088%7Ctitle = Companies House}}
- ^ [https://www.emmalouiselayla.com/2012/12/louise-thompson-for-goddiva.html%7Ctitle = Emma Louise Layla}}
- ^ [https://www.houseofsolo.com/third-stroke-of-success-with-stephanie-pratt-for-goddiva/%7Ctitle = House of Solo}}
- ^ [https://www.femalefirst.co.uk/lifestyle-fashion/stylenews/stephanie-pratt-announces-debut-goddiva-fashion-line-1034039.html%7Ctitle = Female First}}
- ^ [https://www.ok.co.uk/lifestyle/fashion/stephanie-pratt-goddiva-fashion-collection-14546473%7Ctitle = Okay Magazine}}
- ^ [https://www.drapersonline.com/people/my-fashion-life/vicky-pattison-i-will-not-bow-to-pressure-or-convention%7Ctitle = Drapers}}
- ^ [https://uk.trustpilot.com/review/www.goddiva.co.uk%7Ctitle = Trustpilot}}
- ^ [https://www.reviews.io/company-reviews/store/goddiva-co-uk%7Ctitle = Reviews.io}}

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