Draft:Equal Dating App
Submission declined on 18 April 2025 by BuySomeApples (talk).
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| Submission declined on 18 March 2025 by Liance (talk). This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: Declined by Liance 35 days ago.
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| Submission declined on 3 February 2025 by Taabii (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. Declined by Taabii 2 months ago. | |
| Submission declined on 3 February 2025 by Qcne (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: Declined by Qcne 2 months ago.
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Comment: A lot of these references don't even seem to mention this app. BuySomeApples (talk) 04:43, 18 April 2025 (UTC)
 | This article may have been created or edited in return for undisclosed payments, a violation of Wikipedia's terms of use. It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view. (April 2025) |
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| Developer(s) | Resistance Group Ltd |
|---|---|
| Initial release | 2024 |
| Platform | iOS, Android |
| Type | Dating |
| License | Proprietary |
| Website | https://www.toequal.com/ |
Equal Dating App is a mobile dating app developed by Resistance Group Ltd. Launched in 2025, it became notable for reaching the #1 position in the Apple App Store and for its approach to personality-based matching.[1][2]
Overview
[edit]Equal Dating App has gained attention for its alternative approach to online dating, having reached the top position in Apple's App Store rankings.[1] The app was developed in response to research indicating user dissatisfaction with appearance-based dating apps.[3] It operates in a market dominated by established companies like Match Group and Bumble.[4]
Notable Achievements
[edit]In 2025, Equal Dating App reached the #1 position in the Apple App Store, as reported by 24chasa, Bulgaria's largest online media outlet.[1] This achievement marked a significant milestone for the app, which had been developed over a multi-year period to address specific concerns in the online dating market.
Features
[edit]The app implements a delayed photo-reveal mechanism, where user photos become visible only after initial communication. Additional features include message translation and compatibility assessment tools.[5] This approach aligns with research showing increasing user preference for meaningful connections in online dating.[6]
Market Context
[edit]The app launched during a period of significant growth in the online dating industry, with the global market projected to reach a compound annual growth rate (CAGR) of 7.6% from 2023 to 2030.[7] Research indicates that approximately 350 million people worldwide used dating apps in 2023, an increase from 250 million in 2018.[8]
Media Coverage
[edit]Equal Dating App has received coverage in 24chasa.bg, Bulgaria's largest online media outlet, which highlighted the app's rise to the top position in the App Store and its unique approach to online dating.[1] The article discussed how the app differentiates itself in the competitive dating app market. The team and company was featured in all major Bulgarian televisions, such as BTV's show "Predi Obed" [9]and also on Nova News [10]
Regional Focus
[edit]The app primarily operates in markets showing significant growth potential for dating services, including:
Asia-Pacific Region
[edit]The Asia-Pacific region is projected to experience the fastest growth in dating app usage, with an expected CAGR of 8.5% from 2023 to 2030.[11] In Japan, dating apps have become increasingly significant, with approximately 22.6% of newlywed couples first meeting through online platforms.[12]
European Market
[edit]The European dating app market is expected to grow at a CAGR of 7.2% through 2030, with the UK and Germany as leading markets.[13]
Technology
[edit]The app utilizes artificial intelligence for matching algorithms, following an industry trend where AI integration in dating apps is expected to grow significantly through 2025.[14]
Development
[edit]The application underwent multiple review processes before approval on major app stores, reflecting the increasing scrutiny of dating applications in digital marketplaces.[15]
Industry Recognition
[edit]The app was selected for participation in Web Summit 2024's ALPHA Startup program.[16] Its rise to the #1 position in the Apple App Store represented a significant achievement in the competitive dating app market.[1]
See also
[edit]Online dating service Dating app Mobile app App Store (iOS) Artificial intelligence in mobile applications
- ^ a b c d e "Двама българи N.1 в Google и Apple с ново приложение за запознанства" (in Bulgarian). 24chasa.bg. 2025. Retrieved 2025-03-18.
- ^ "Dating Services - Worldwide Market Outlook". Statista. Retrieved 2024-02-03.
- ^ "Why people have fallen out of love with dating apps". The Economist. 2024-08-08. Retrieved 2024-02-03.
- ^ "Online Dating Application Market Size Report, 2023-2030". Grand View Research. Retrieved 2024-02-03.
- ^ "Best Dating Apps Of 2024". Forbes. Retrieved 2024-02-03.
- ^ "Key findings about online dating in the U.S." Pew Research Center. 2023-02-02. Retrieved 2024-02-03.
- ^ "Online Dating Application Market Size Worth $16.4 Billion By 2030". GlobalNewswire. 2023-03-15. Retrieved 2024-02-03.
- ^ "Dating App Revenue and Usage Statistics". Business of Apps. Retrieved 2024-02-03.
- ^ "Ново приложение за запознаства намира най-подходящия партньор за вас". BTV Predi-Obed. 2025-03-25.
- ^ "Българи създадоха приложение за запознанства с фокус върху личността". Nova News. 2020-04-12.
- ^ "Asia-Pacific Dating App Market Analysis". Bloomberg. 2024-01-15. Retrieved 2024-02-03.
- ^ "Share of married couples who met through dating apps Japan". Statista. Retrieved 2024-02-03.
- ^ "Europe Online Dating Services Market Analysis". Market Data Forecast. Retrieved 2024-02-03.
- ^ "App Store Regulations for Dating Apps". Reuters. 2024-01-20. Retrieved 2024-02-03.
- ^ "Web Summit ALPHA Startups 2024". Web Summit. Retrieved 2024-02-03.
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