Draft:Datarize
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Datarize is an AI-powered CRM software company specializing in automated data analytics and personalized marketing for eCommerce brands. The platform lets online brands to collect, analyze and activate customer data with AI to deliver personalized marketing experiences automatically.
The company is headquartered in Seoul, Korea and has offices also in Tokyo, Japan and Bay Area, California, USA.
History
[edit]Datarize was founded in 2019 by Seongmoo Kim, Gyumin Lee and Minsung Park in Seoul. The three co-founders first met at SK Telecom and have worked together since 2012. They previously founded the e-commerce data analytics company NumberWorks in 2015, which marked their first joint venture. NumberWorks was later acquired by Kakao Corporation, after which the founders launched Datarize as their next startup.[1]
Datarize launched its CRM automation platform in 2021 to help online stores leverage customer behavior data and AI models for personalized marketing.[2]
By 2022, Datarize had expanded its customer base in Korea and raised $8.2M in Series A funding. [3] In 2024, the company initiated its Japan and North American expansion, launching on Shopify backed by over 500 Direct-to-Consumer customers. They also raised their $10.7M Series B in the same year. [4]
In 2025, Datarize hired its CTO, Byungwoo Yoo, a former VP of Engineering from Mathpresso leading the AI team for Qanda. The same year, Datarize was also nominated for the "Vendors in Partnership (VIP) Awards" in the "Best AI-Driven Marketing Solution" category, recognizing its contribution to data-driven marketing innovation in retail. [5]
Products
[edit]Datarize CRM solution leverage customers' behavioral data and AI to automate CRM operations.
Campaign: Datarize have integration across channels including email, SMS, KakaoTalk, Line and onsite popup banners. The platform applies AI to segment audiences and deliver personalized campaigns based on user behavior, such as purchase conversion probability and user churn rate.[6]
Analytics: Datarize's analytics suite provides tools for tracking and understanding customer experience across the purchase journey. It includes funnel analysis, cohort and visit-purchase segmentation analysis so that marketers can track performance trends and conversion drivers. Their Analytics also shows benchmark rankings and campaign suggestions to improve. [6]
Funding
[edit]Datarize is privately held. The company received early-stage venture funding from South Korean investors focused on SaaS and AI innovation including Naver, Stonebridge ventures and Mirae Assets. The two roundings includ:
- 2022 Raised $8.2M Series A Round
- 2024 Raised $10.7M Series B Round
As of 2025, it continues to operate independently while expanding globally through integration with shopify.
References
[edit]- ^ "데이터라이즈: 이커머스 마케팅 자동화의 혁신을 향한 도전". asan-aer.org (in Korean). February 27, 2025.
- ^ "Datarize | Company". Datarize.
- ^ Hyeong-woo, Kan (January 12, 2022). "Naver invests in e-commerce data startup". The Korea Herald.
- ^ "Datarize Scores $11 M in Series B to Supercharge CRM Marketing for Shopify-Powered E-commerce Growth". PR Newswire (Press release).
- ^ "Public Voting". usvendorawards.awardsplatform.com.
- ^ a b "Datarize | Service Introduction". Datarize.
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