Draft:Crowd Connected
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Comment: Are you able to point out the WP:THREE for notability? You can do so in a comment here or on the talk page. Ping me when you do and I will come back and review. At the moment, I do not see anything that meets WP:CORPDEPTH. CNMall41 (talk) 04:50, 21 October 2025 (UTC)
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| Company type | Private |
|---|---|
| Industry | Location analytics, indoor positioning |
| Founded | 2013 |
| Founder | James Cobb |
| Headquarters | Guildford, England |
Area served | Global |
Key people | James Cobb (CEO) |
| Website | https://www.crowdconnected.com |
Crowd Connected Ltd is a British software company founded in 2013 that develops indoor positioning and real-time location technologies. Use of its products in event management and crowd management has been reported by the BBC and referenced by the Alan Turing Institute.[1][2]
History and overview
[edit]Crowd Connected was incorporated in 2013 by James Cobb, who serves as chief executive.[3]
The company began life in the SETsquared business incubator in Surrey, which provided early business support and mentoring.[4] It later secured funding from Innovate UK. Its first large-scale deployment took place at London’s Wireless Festival in 2014 through a collaboration with Innovate UK and Live Nation Entertainment, testing audience-mapping software that generated real-time crowd data.[5][6]
In 2016, technology outlet UKTN reported that Crowd Connected had raised about £1 million in seed funding.[7]
In 2018, a feature in Pollstar described Crowd Connected’s technology and its use at international festivals including Coachella, Roskilde and Latitude, and outlined the company’s development of location-based analytics for live events.[8]
A 2019 profile in Decision Magazine described how Crowd Connected’s platform uses mobile devices as location sensors to create real-time maps of crowd movement at events and venues. The article discussed the company’s early commercial deployments, cross-platform development for iOS and Android, and founder James Cobb’s focus on integrating analytics tools within customers’ existing IT systems to encourage adoption.[9]
In 2022, Event Tech Live reported that Hyve Group adopted Crowd Connected’s location-analytics software across multiple exhibitions.[10]
An independent analysis published by MoveTheNeedle.News in 2025 discussed Crowd Connected’s evolution from live event deployments toward broader spatial-intelligence applications in workplaces and built environments.[11]
Research and applications
[edit]The BBC has reported that Crowd Connected’s software can be integrated into event applications to help manage crowd flow in stadiums, operating only with user consent for location tracking.[1]
Research by the Alan Turing Institute’s Centre for Emerging Technology and Security identified Crowd Connected as an example of a commercial provider of crowd-behaviour and occupancy-analysis systems. The report stated that the company installs low-cost mesh beacons covering areas of up to 25,000 m², capable of tracking occupants to within a few metres and generating data for footfall analysis. It noted that such commercial applications could have potential utility for protecting critical national infrastructure.[2]
Beyond live events, Crowd Connected’s systems have been used in indoor navigation and workplace-occupancy monitoring.[11]
The company has also participated in publicly-funded research under United Kingdom Research and Innovation, including projects focused on platform-crowding data and self-powered wireless tracking networks.[12][13]
Recognition
[edit]In 2023, Geoawesomeness included Crowd Connected in its Global Top 100 Geospatial Companies list.[14] The company was also listed by Sifted in 2025 among UK and Ireland startups just outside its annual Sifted 100 ranking.[15]
References
[edit]- ^ a b "Coronavirus: How technology could keep football fans safe at stadiums". BBC News. BBC. 11 September 2020. Retrieved 10 October 2025.
- ^ a b "Behavioural Analytics and UK National Security" (PDF). Centre for Emerging Technology and Security (CETAS), The Alan Turing Institute. March 2023. p. 24. Retrieved 10 October 2025.
- ^ "CROWD CONNECTED LIMITED (08417106)". Companies House. UK Government. Retrieved 10 October 2025.
- ^ "Annual Review 2016" (PDF). University of Surrey. p. 18. Retrieved 10 October 2025.
- ^ "Real-time positioning and crowd control technology unveiled at Wireless Festival". StandOut Magazine. July 2014. Retrieved 10 October 2025.
- ^ "Crowd Connected strikes the right note with music festivals". GOV.UK. Innovate UK. 26 November 2015. Retrieved 10 October 2025.
- ^ "Surrey-based Crowd Connected closes undisclosed round, brings total raised to £1m". UKTech.News. 23 August 2016. Retrieved 10 October 2025.
- ^ "Crowd Connected: Observing Fan Behavior During Events". Pollstar. 25 January 2018. Retrieved 10 October 2025.
- ^ "Achieving Ambition". Decision Magazine. 2019. Archived from the original on 17 June 2021. Retrieved 21 October 2025.
- ^ "Hyve and Crowd Connected sign multi-show agreement". Event Tech Live. 15 March 2022. Retrieved 10 October 2025.
- ^ a b "Mapping the real world for the digital age". MoveTheNeedle.News. May 2025. Retrieved 21 October 2025.
- ^ "colocator for Platform and Carriage Density". UKRI Gateway to Research. UK Research and Innovation. Retrieved 10 October 2025.
- ^ "Development of a self-powered wireless IoT mesh network platform for asset tracking, monitoring and wayfinding applications". UKRI Gateway to Research. UK Research and Innovation. Retrieved 10 October 2025.
- ^ "Global Top 100 Geospatial Companies – 2023 Edition". Geoawesomeness. 30 January 2023. Retrieved 10 October 2025.
- ^ "Runners-up not slowing down: 65 UK & Ireland startups just outside the Sifted 100". Sifted. 11 April 2025. Retrieved 10 October 2025.
External links
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