Draft:CrowdTangle
Submission declined on 1 March 2025 by Robert McClenon (talk).
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| Submission declined on 7 March 2023 by Loksmythe (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. Declined by Loksmythe 2 years ago. | |
Comment: This draft is written from the viewpoint of the company, focusing on what the company says about itself. Corporate notability is based on what independent reliable sources have written about the subject.Not every business corporation is notable, and this draft does not establish corporate notability. You may ask for advice about corporate notability at the Teahouse. Robert McClenon (talk) 04:28, 1 March 2025 (UTC)
- Comment: Hello all, I would like to resubmit a new draft on CrowdTangle, a social media analytics tool that was acquired by Meta. Editors will find that that this draft was created using reliable sources including The Verge, Reuters, Axios, Bloomberg, the Associated Press, Washington Post and The New York Times. Many of these provide profile level information and not just routine business coverage.I feel editors will find this is much more adherent to the rules and guidelines, which I have taken the time to properly review. I am submitting this draft because I do have a conflict of interest and will add this to the Talk page. Please leave me any questions you might have. Brandonsilverman (talk) 17:59, 24 February 2025 (UTC)
- Comment: Overly promotional. Draft creator Brandonsilverman also has major WP:COI as creator of CrowdTangle and needs to properly declare COI on the talk page. Loksmythe (talk) 22:58, 7 March 2023 (UTC)
 | A major contributor to this article appears to have a close connection with its subject. (March 2025) |
| Industry | Software |
|---|---|
| Founded | 2011 |
| Founder | Matt Garmur Brandon Silverman |
| Defunct | August 2024 |
| Owner | Meta |
CrowdTangle, Inc was a social monitoring platform for news organizations and companies to track and analyze the spread of content on social media. It was purchased in 2016 by Facebook and shut down in 2024.
History
[edit]CrowdTangle was a Baltimore-based company that began in 2011.[1] It was founded by Chief Executive Officer Brandon Silverman and Chief Technology Officer Matt Garmur.[1][2] In its first several years, CrowdTangle raised $2.2 million from various venture capital groups.[1] The tool was designed to make it easy for customers to monitor and analyze content that was spreading on social media, including Facebook, Instagram, Twitter, Vine, Reddit and YouTube.[1][3][4]
Facebook acquired CrowdTangle in 2016, integrated it into the social media platform and made it free to news organizations.[1][5] In 2017, CrowdTangle announced a partnership with Reddit to integrate Reddit data into their platform.[6] That same year, CrowdTangle entered into a partnership with Local Media Consortium and launched a product specifically for local newsrooms. Video metrics for Instagram and Facebook were also introduced that year.[7] CrowdTangle was working with several hundred news outlets at the time of the acquisition and expanded to more than 1,100 outlets post-acquisition.[7]
In 2020, CrowdTangle expanded further and began working with academic and research organizations.[8]
Discontinuation
[edit]The CrowdTangle team was disbanded in mid-2021. Silverman departed as CEO in October 2021.[9] CrowdTangle paused new user access in January 2022.[10] Meta announced in March 2024 that the tool would be shut down[11] and that it would be replaced by Meta Content Library and Content Library API.[12]
Advocacy organizations sent a letter to CEO Mark Zuckerberg asking to keep the site running until January 2025 to help monitor elections, citing concerns about the lack of features in the new Content Library.[13] A group of bipartisan lawmakers voiced similar concerns over transparency and also addressed a letter on the topic.[11]
Meta shut down the tool in August 2024.[14]
Regulatory impact
[edit]The Digital Services Act, passed in the summer of 2022, included a provision which required large online platforms to give researchers access to the type data CrowdTangle provided “without undue delay", something informally called the "CrowdTangle provision"."[15][16]
In the United States, the Platform Accountability and Transparency Act[17] was legislation contributed by Silverman following his departure. It had a number of provisions requiring real-time access to public content.[18] Silverman testified about his experience with CrowdTangle in the U.S. Senate in 2022.[19][20]
Service
[edit]CrowdTangle started as a tool that analyzed post performance data on Facebook and later evolved to a dashboard to track engagement, keywords, and other metrics on posts on any page across various social media platforms.[1]
References
[edit]- ^ a b c d e f Kessler, Sarah (23 Jan 2015). "The Secret Tool That Upworthy, BuzzFeed, and Everyone Else Is Using To Win Facebook". Fast Company. Archived from the original on 17 Dec 2019. Retrieved 11 December 2024.
- ^ Heath, Alex (11 Nov 2016). "Facebook just bought CrowdTangle, a tool that publishers use to dominate social media". Business Insider. Archived from the original on 12 Apr 2018. Retrieved 11 December 2024.
- ^ Newton, Casey (11 November 2016). "Facebook buys CrowdTangle, the tool publishers use to win the internet". The Verge. Retrieved 27 January 2025.
- ^ "Meta pauses new users from joining analytics tool CrowdTangle". Reuters. 28 January 2022. Retrieved 27 January 2025.
- ^ Hare, Kristen (8 March 2017). "Since Facebook made Crowdtangle free, more than 150 local newsrooms have adopted it". Poynter. Archived from the original on 11 December 2024. Retrieved 11 December 2024.
- ^ Cohen, David (9 February 2017). "Reddit Is Teaming Up With CrowdTangle". Ad Week. Archived from the original on 11 February 2025. Retrieved 11 February 2025.
- ^ a b Fischer, Sara (11 October 2017). "Facebook introduces CrowdTangle Local News product". Axios. Archived from the original on 11 December 2024. Retrieved 11 December 2024.
- ^ Hutchinson, Andrew (30 January 2019). "Facebook Expands CrowdTangle Analytics Platform Access to Academics and Researchers". Social Media Today. Retrieved 11 February 2025.
- ^ Alba, Davey (23 June 2022). "Meta Pulls Support for Tool Used to Keep Misinformation in Check". Bloomberg.com. Archived from the original on 3 Jul 2022. Retrieved 11 December 2024.
- ^ "Meta pauses new users from joining analytics tool CrowdTangle". Reuters. Archived from the original on 30 Jan 2022. Retrieved 11 December 2024.
- ^ a b Fischer, Sara (24 July 2024). "Lawmakers ask Meta CEO to delay shutting down CrowdTangle". Axios. Archived from the original on 11 Dec 2024. Retrieved 11 December 2024.
- ^ Stokel-Walker, Chris (23 March 2024). "CrowdTangle's former CEO has questions about Meta's decision to close the research tool in an election year". Fast Company. Archived from the original on 11 Dec 2024. Retrieved 11 December 2024.
- ^ Curi, Maria (7 May 2024). "Exclusive: Meta move to shut down election disinformation tool sparks alarm". Axios. Archived from the original on 7 May 2024. Retrieved 11 December 2024.
- ^ Ortutay, Barbara (14 August 2024). "Meta kills off misinformation tracking tool CrowdTangle despite pleas from researchers, journalists". AP News. Archived from the original on 18 Aug 2024.
- ^ O'Donnell, Meghan (2024-02-05). "When Does the Digital Services Act (DSA) Come Into Effect?". Trolley. Retrieved 27 Jan 2025.
- ^ Vermeulen, Mathias (20 September 2022). "Researcher Access to Platform Data: European Developments". Journal of Online Trust and Safety. 1 (4): 5. doi:10.54501/jots.v1i4.84.
Informally known as the 'CrowdTangle provision,' companies are expected to give vetted researchers access to this type of data "without undue delay."
- ^ Persily, Nathaniel (5 October 2021). "Facebook hides data showing it harms users. Outside scholars need access". Washington Post. Archived from the original on 8 Apr 2024. Retrieved 27 January 2025.
- ^ Smith, Ben (2 Jan 2022). "A Former Facebook Executive Pushes to Open Social Media's 'Black Boxes'". New York Times. Archived from the original on 3 Jan 2022. Retrieved 11 December 2024.
- ^ Lima, Cristiano (29 April 2022). "Hispanic caucus pushes YouTube chief for data on misinformation in Spanish". Washington Post. Archived from the original on 29 Apr 2022. Retrieved 27 January 2025.
- ^ Newton, Casey (5 May 2022). "Meta, TikTok, and YouTube may finally have to start sharing data with researchers". The Verge. Retrieved 11 February 2025.
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