Draft:Calvin Rasode
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Calvin Rasode is a Canadian marketing executive and thought leader in the pharmaceutical and cannabinoid wellness industries. He currently serves as the Vice President of Global Marketing at Brains Bioceutical Corp, a world-leading producer of GMP-certified cannabinoid active pharmaceutical ingredients (APIs).
Career
[edit]Rasode began his career in 2016 as the Director of Sales & Marketing at Totem Distillers. He then served as Head of Sales at Colony Digital, a creative marketing agency. In 2018, he joined Brains Bioceutical Corp, where he has played a key role in the company’s global expansion and regulatory breakthroughs.
At Brains Bioceutical, Rasode has led integrated marketing efforts across pharmaceutical, nutraceutical, and veterinary verticals. His work has contributed to significant company milestones, including regulatory approvals in the United Kingdom and partnerships with global pharmaceutical firms. He has also been instrumental in the development of direct-to-consumer platforms, including the launch of Brains Pure CBD and marketing collaborations with leading online retailers such as Amazon.
Thought Leadership
[edit]Rasode is a contributor to publications such as Rolling Stone and Business of Cannabis, where he writes about the intersection of pharmaceuticals, cannabinoids, and innovation. Notable pieces include:
"The Future of Pharmaceuticals: How Cannabinoids Are Redefining the Industry"
"The Therapeutic Evolution of THC: From Recreational Use to Pharmaceutical Ingredient"
"AI and the Illusion of Progress: The Marketer’s Role in Building True Value"
These articles explore emerging trends in cannabinoid research, artificial intelligence in healthcare, and the evolution of patient-centric drug development.
Education
[edit]Rasode studied Marketing Management and Public Relations at the British Columbia Institute of Technology (BCIT) School of Business + Media.
External Links
[edit]Brains Bioceutical Official Website
References
[edit]Category:Canadian business executives Category:Living people Category:Marketing executives Category:British Columbia Institute of Technology alumni