Draft:Brick LLC

• Comment: the draft needs more sources and some work; promising device page Cinder painter (talk) 14:10, 13 May 2025 (UTC)

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Brick Device-

Brick LLC

Company type	App
Industry	Technology
Founded	Early 2020s
Founder	Brick Team
Headquarters	Brooklyn, New York , United States
Products	Brick Hardware device

'''Brick''' represents a simple hardware item assisting people to purposefully lower phone usage via design, namely via physically limiting accessibility to diverting apps. That group of tech-conscious designers launched Brick in the early 2020s; because of its tap-to-unlock mechanism., it gained attention since users have to physically tap their phone onto the device if they want to open certain apps. The product acts as a behavioral tool that promotes digital wellness as well as mindfulness. It particularly helps any users that are looking for managing technology overuse.

Purpose and Function-

Brick physically intervenes so as to deter impulsive smartphone use. Digital habits are introduced into the real world to face friction, instead of relying only upon software solutions. Users need to tap their device onto the Brick when they make an attempt to access pre-designated apps, disrupting their unconscious scrolling patterns and encouraging intentional engagement. Communities with interests in digital minimalism, productivity, as well as self-regulation have embraced the product. Also, it integrates smoothly into existing smartphone ecosystems.

Development and Founding-

The concept for Brick emerged from the growing public's frustration toward digital distraction plus limitations on virtual screen time tools. The Brick team sought to create a more concrete and effective alternative, with this drawing from behavioral psychology and also from research into smartphone addiction. The team used behavioral psychology in addition to smartphone addiction studies. The device, as cultural interest increased quite a bit in “dumbphones” as well as hardware-based tools that do counteract constant connectivity, was developed

Media Coverage-

Brick has been covered so widely by many of the media outlets aplenty. In a ''Business Insider'' review, journalist Anneta Konstantinides reported that Brick greatly reduced the total of her TikTok screen time. Konstantinides noted that her mental clarity was also improved. Brick was featured within ''The New Yorker'' in connection to the growing minimalist tech as well as "dumbphone" movement. In further addition, ''Mashable'', ''Vice'', and ''TechRadar'' then published discussions that do cover Brick as being part of some broader push for a digital balance and for intentional tech use. Coverage has stressed its hardware-first, unique approach and its appeal to users who are tired of software-based screen time solutions.

Cultural-

Brick represents a movement that is growing from among the younger generations to reclaim their own time and focus. It is popular, underscoring a desire for it. People desire further control throughout digital environments, and people want to manage attention spans . Digital wellness forums as well as tech podcasts and online communities focused on productivity and on mental health frequently discuss the device . Parents and educators have also expressed interest in the tool as being a resource for helping students in managing screen time.

Comparable Devices and Alternatives-

Brick is unlike minimalist phones such as the Light Phone because it works with existing smartphones instead of supplanting them. Brick offers a physical, visual reminder for disconnecting, although many alternatives exist as app-based. Software blockers, as well as grayscale modes and also time-restricted apps, are other comparable approaches. However, the tactile nature of Brick appeals to those seeking a solution that is more grounded.