Draft:Aimagination
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|  |
| Company type | Private |
|---|---|
| Industry | Advertising, Generative AI |
| Founded | 2024 |
| Founder | Frédéric Raillard |
| Headquarters | Paris , France |
Key people | Frédéric Raillard (CEO) |
| Parent | Fred & Farid |
| Website | aimagination |
[Ai]magination is an AI-first creative and social agency founded in 2024 by the international advertising group Fred & Farid. The agency develops marketing content using generative artificial intelligence tools, combining creative direction with technological innovation.[1]
Headquartered in Paris, [Ai]magination also operates from offices in Shanghai, Los Angeles, and New York as part of Fred & Farid’s international network.[1]
Launched as a standalone production studio, [Ai]magination works with both brands and agencies to produce AI-generated visuals, including video, photography, and social content. The studio has been described in the media as a pioneering force in the integration of generative AI in creative industries.[2]
[Ai]magination was founded by Frédéric Raillard, president and co-founder of Fred & Farid, who launched the initiative as part of the agency’s broader exploration of AI’s role in creative work.[3]
[Ai]magination is also an official Runway Trusted Partner, giving it access to advanced generative video tools.[4] The company gained additional visibility following coverage on French television channel BFM Business, where its model was presented as part of a broader transformation of creative industries through AI technologies.[5]
References
[edit]- ^ a b "Fred & Farid launches AI production studio Aimagination". Ad Age. 9 January 2024. Retrieved 13 May 2025.
- ^ "IA générative : créatifs, outils et territoires inconnus". Journal du Luxe. 11 January 2024. Retrieved 13 May 2025.
- ^ "Révolution créative : comment Frédéric Raillard redéfinit le storytelling et le processus créatif grâce à l'intelligence artificielle". Forbes France. 3 March 2024. Retrieved 13 May 2025.
- ^ "Aimagination rejoint Runway". INfluencia. 25 January 2024. Retrieved 13 May 2025.
- ^ "Olivier Lefebvre (Fred & Farid Paris) : L'agence Fred & Farid lance son studio IA". BFM Business. 10 January 2024. Retrieved 13 May 2025.