Cube (software company)
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| Founded | 2018 |
|---|---|
| Type | Private |
| Headquarters | New York City, United States |
| Products | FP&A software |
| Fields | Financial technology |
Key people | Christina Ross (Founder & CEO)
|
| Website | www |
Cube is a privately held American software company that develops financial planning and analysis (FP&A) tools.[1] Based in New York City,[2] the company provides a spreadsheet-compatible platform for financial reporting, forecasting, and budgeting.[3]
History
[edit]Cube was founded in 2018 by Christina Ross, who had previously worked in finance roles at Rent the Runway, Criteo, GE, Deloitte and Eyeview.[4][5] The company was established with the aim of providing software for FP&A processes and integrating with traditional spreadsheet-based workflows in finance departments.[6] Cube raised $1.25 million in a pre-seed round followed by a $3.8 million seed round in 2020, led by Bonfire Ventures and joined by Operator Collective, Techstars, and others.[4] In 2021, the company secured $10 million in a Series A funding round led by Mayfield Fund.[7] A Series B round in 2022 raised an additional $30 million, led by Battery Ventures with participation from Operator Collective, Bonfire Ventures, and GTMfund.[3][5] In a 2022 CNBC interview, Ross stated that the company's Series B round occurred during a period of increased investor caution related to declines in tech stock valuations and tighter capital markets.[8]
In 2024, the company appointed Suresh Bala, a former executive at Workday and Adaptive Insights, as CPTO. That same year, it raised $20 million in additional funding for the development of AI features and for product expansion. As of March 2024, Cube had raised approximately $65 million in venture capital.[9]
In 2025, Cube was included on Forbes’ list of America’s Best Startup Employers, which assessed companies based on employer reputation, employee satisfaction, and growth metrics.[10] That same year, it was also listed on Inc.’s Best Workplaces list.[11]
Business model
[edit]Cube offers a cloud-based FP&A platform that integrates with spreadsheets such as Excel and Google Sheets. The product allows finance teams to consolidate data from accounting, CRM, and HR systems and supports multi-scenario modeling, budgeting, and variance analysis. Users can generate real-time reports, automate data synchronization, and simulate financial scenarios. [4][6][7]
Cube integrates with spreadsheets, enabling deployments in "days or weeks" allowing analysts to focus on strategic work.[5][4] In 2022 Ross told CFO Dive that upfront investment in automation could help hedge against economic downturns by boosting team productivity without proportional increases in headcount.[12][13]
References
[edit]- ^ Capital, Jake Saper, Emergence (2020-12-05). "Salesforce + Slack mashup signals the rise of Deep Collaboration". VentureBeat. Retrieved October 21, 2025.
{{cite web}}: CS1 maint: multiple names: authors list (link) - ^ "A Full Return to the Office? Does 'Never' Work for You? (Published 2022)". 2022-06-09. Retrieved October 21, 2025.
- ^ a b Coulter, Martin (June 23, 2022). "Financial Planning Firm Cube Raises $30 Million From Battery Ventures". Business Insider. Retrieved October 21, 2025.
- ^ a b c d Wilhelm, Alex (August 13, 2020). "Cube closes $5M Seed round to scale its financial planning software". TechCrunch. Retrieved October 21, 2025.
- ^ a b c Azevedo, Mary Ann (June 15, 2022). "Cube lands $30M after seeing 400% ARR growth". TechCrunch. Retrieved October 21, 2025.
- ^ a b Sawers, Paul (March 9, 2021). "Cube Software challenges legacy financial planning and analytics tools". VentureBeat. Retrieved October 21, 2025.
- ^ a b Wilhelm, Alex (March 9, 2021). "Cube raises $10M more to help companies plan their financial future". TechCrunch. Retrieved October 21, 2025.
- ^ Levy, Ari (July 7, 2022). "Startups reckoning with an end to cheap capital face hard decisions". CNBC. Retrieved October 21, 2025.
- ^ Noto, Grace (March 19, 2024). "Cube taps Workday alum to drive tech, finance synergy with new $20M funding". CFO Dive. Retrieved October 21, 2025.
- ^ "America's Best Startup Employers 2025". Forbes. March 4, 2025. Retrieved October 21, 2025.
- ^ "Best Workplaces 2025: 514 Companies With Best-in-Class Cultures". Inc.com. Archived from the original on 2025-09-07. Retrieved 2025-10-21.
- ^ Noto, Grace (October 7, 2022). "Splurge on automation before recession hits, says former 'serial CFO'". CFO Dive. Retrieved October 21, 2025.
- ^ Adams, John (July 21, 2022). "What the market slump means for payments tech". American Banker. Retrieved October 21, 2025.