Cell C
 | |
| Company type | Private |
|---|---|
| Industry | Telecommunications |
| Founded | November 2001 |
| Founders | Lehlohonolo Moloi |
| Headquarters | Sandton, South Africa |
Key people | Jorge Mendes (CEO) |
| Products | GSM services (2G, 3G, LTE) and fibre |
| Revenue |
|
| Website | www |
Cell C Limited is a South African mobile telecommunications operator headquartered in Sandton, Gauteng. As of 2024, it ranks as the fourth-largest mobile provider in the country, with approximately 8.5 million subscribers across both urban and rural regions.[1]
Founded in 2001 by Lehlohonolo Moloi, Cell C entered the South African mobile market as a challenger to Vodacom and MTN. The company offers a diverse array of services, including voice, SMS, data, and fibre-based home internet, and serves as a mobile virtual network operator (MVNO) host, partnering with brands like FNB Connect and Capitec Connect.[2][3]
Network strategy and infrastructure
[edit]Starting in 2020, Cell C began transitioning away from owning and operating its own radio-access network (RAN). It migrated its prepaid and MVNO customers to MTN’s infrastructure, and postpaid and broadband subscribers to Vodacom, establishing roaming partnerships that give it access to around 28,000 towers, including more than 12,000 LTE-enabled sites.[4][5][6]
This asset-light model has allowed it to significantly reduce capital expenditure from the billions typically required to build networks to under R 1 billion per year, while boosting cash flow and agility.[7]
The company had been technically insolvent in 2022, and suffered a R337 million loss in the six months prior to November 2023.[8]
The network migration finished in June 2023, several months earlier than the originally planned November 2023. Independent assessments confirm Cell C now provides coverage wherever MTN and Vodacom signal is available.[1][9]
Services and digital focus
[edit]Cell C delivers:
- 2G, 3G, LTE mobile services
- Fibre-to-the-home (FTTH) and fixed wireless access
- MVNO hosting
- Value-added services like digital platforms and device financing
Rebranding and marketing
[edit]On 15 August 2024, Cell C unveiled a refreshed brand identity, including a new logo, audio mnemonic, and slogan: “Nothing should stop you — Switch to See, Cell C”. CEO Jorge Mendes, who joined in mid-2023, emphasised that the rebrand was part of a broader turnaround strategy to rejuvenate culture and market presence.[10]
Sponsorships
[edit]Cell C continues to support sporting and entertainment initiatives, including sponsorships of:
Recent developments
[edit]- Blue Label Telecoms, Cell C’s major shareholder, acknowledged on the 24th of July 2025 that the asset-light approach, piggybacking on Vodacom and MTN networks, is driving a successful turnaround.[15]
- In February 2025, analysts noted an improved customer experience and “signal is now available wherever MTN and Vodacom have coverage”.[1]
References
[edit]- ^ a b c McLeod, Duncan (27 February 2025). "DUNCAN McLEOD: After a long struggle, Cell C is finally on the mend". BusinessLIVE. Retrieved 24 July 2025.
- ^ Gilbert, Paula (11 September 2024). "Cell C plans to claw back market share in South Africa". www.connectingafrica.com. Retrieved 24 July 2025.
- ^ O'Grady, Vaughan (22 June 2023). "South Africa's Cell C completes network migration". Developing Telecoms. Retrieved 24 July 2025.
- ^ "Cell C Unveils New Look". Media Update. 16 August 2024. Retrieved 24 July 2025.
- ^ "H1 Results - As at end June 2021" (PDF). Retrieved 24 July 2025.
- ^ Vermeulen, Jan (16 May 2025). "Huge deal for Cell C". MyBroadBand. Retrieved 24 July 2025.
- ^ "The South African Network Operator of the Future" (PDF). Blue Label Telecoms. Retrieved 24 July 2025.
- ^ "Cell C's big loss – and its turnaround plan". Retrieved 2025-07-25.
- ^ Hanno, Labuschagne (23 December 2023). "Biggest achievements by South Africa's mobile networks in 2023". MYBROADBAND. Retrieved 24 July 2025.
- ^ "Cell C Rebrands: A Fresh Logo, New Brand Design, and A Slogan - Pat on Brands". patonbrands.com. 16 August 2024. Retrieved 24 July 2025.
- ^ "Cell C - South African Rugby Legends". www.cellc.co.za. Retrieved 24 July 2025.
- ^ "WHEEL OF FORTUNE SOUTH AFRICA SPINS ONTO OUR SCREENS WITH HOST RORISANG THANDEKISO – SABC – Official Website". www.sabc.co.za. SABC. Retrieved 24 July 2025.
- ^ "Cell C announced as new title sponsor of Comrades Marathon". IOL. 17 May 2024. Retrieved 24 July 2025.
- ^ "CELL C AND COMRADES MARATHON ASSOCIATION FORGE 4-YEAR ENDURANCE PARTNERSHIP - Comrades Marathon". comrades.com. Retrieved 24 July 2025.
- ^ Steyn, Raymond (24 July 2025). "Cell C turnaround is good news for Blue Label". www.businesslive.co.za. Retrieved 24 July 2025.