Adagio Teas
Adagio Teas is an American specialty tea company that sells teas and tea accessories.[1][2] Founded in 1999, the family-owned business is headquartered in East Rutherford, New Jersey.
History
[edit]Adagio Teas was founded in 1999 by Sofya Kreymerman and her sons, Michael and Ilya, operating initially from the family's basement in New Jersey.[3][4] Later, Adagio launched an online store and moved its headquarters to a 10,000-square-foot warehouse in Clifton, New Jersey in 2001.[3][5][6]
By 2006, Adagio operated from a 26,000-square-foot facility in Garfield, New Jersey, and added a 24,000-square-foot warehouse in Fresno, California.[3] Adagio also began distributing products through retail channels and launched a wholesale division, AdagioXL.[7]
In October 2010, Adagio opened its first brick-and-mortar store in Naperville, Illinois.[7] This was followed by additional stores in Skokie, Illinois, and Chicago by late 2011.[8]
As of 2016, Adagio Teas had relocated its New Jersey operations to a 40,000-square-foot facility in Elmwood Park.[4]
Operations
[edit]Adagio Teas sources and sells loose-leaf teas, tea blends, and related merchandise.[7] Its catalog includes single-origin teas, flavored blends, herbal infusions, and teaware.[7][9] Adagio developed its own line of tea accessories, including the "IngenuiTEA" infuser and "realiTEA" tea bags.[4]
Adagio's business model is based on e-commerce. Adagio created a network of community websites, including TeaMuse (an online magazine), TeaChat (discussion forums), TeaMap (a map of tea rooms), TeaChef (a recipe-sharing site), and TeaCritic (a consumer review platform).[5] Adagio's website also allows customers to design and share custom tea blends.[10]
In addition to online sales, Adagio's wholesale division supplies teas to cafés, restaurants, and shops. Its retail stores in Illinois function as retail locations and spaces for tea sampling and brewing demonstrations.[7]
References
[edit]- ^ "A conversation with Adagio Teas' social media manager".
- ^ "This Tea Company Steeps Its Business in Social Media". NBC News. June 16, 2012.
- ^ a b c "History of Adagio Teas". TeaMuse.
- ^ a b c D'Agostino, Annie (August 19, 2016). "Adagio Teas Continues to Grow in Bergen County with State Support".
- ^ a b Bolton, Dan (April 10, 2018). "Follow the Leaders: Online Tea Stores".
- ^ McKay, Martha (13 November 2003). "Wired for tea ; Clifton-based e-tailer caters to a growing national thirst".
- ^ a b c d e "Adagio Plans Expansion Into Retail". TeaRetailer.
- ^ Bolton, Dan (October 9, 2011). "Starbucks Bolsters Tazo Tea for Retail Growth".
- ^ "Down to Business: Farm-direct products part of Adagio Teas' success, manager says: 'Tea is something you do for yourself'". July 12, 2023.
- ^ "If TV's Your Cup Of Tea, Try A Character-Infused Blend".