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"Me & U"
Single by Cassie
from the album Cassie
ReleasedAugust 9, 2005 (2005-08-09)
RecordedApril 2005
StudioThe Apartment (New York)
Length3:12
Label
Songwriter(s)Ryan Leslie
Producer(s)Ryan Leslie
Cassie singles chronology
"Me & U"
(2005)
"Long Way 2 Go"
(2006)
Music video
"Me & U" on YouTube

"Me & U" is a song by American singer Cassie from her self-titled debut studio album.

Background

"Me & U" was a demo Cassie and producer Ryan Leslie recorded in April 2005.[1] It was the second or third song they recorded together, following "Kiss Me" earlier that year.[2] Leslie wrote, produced and recorded it with keyboards and a Mac in the living room of his apartment in Harlem, New York (credited as The Apartment in the single's liner notes).[3][4][5] He used Avid Audio's digital audio workstation Pro Tools to produce the song, using only its DigiRack audio plug-ins: a standard 4-band equalization, regular compressor, and medium delay or reverb. The synth melody was made on a Korg Triton.[6] Cassie initially disliked the song, believing she sounded too monotone.[7] "Me & U" was mastered by Chris Gehringer at Sterling Sound in New York.[5]

Promotion and viral growth on MySpace

In May 2005, Cassie travelled to Germany where she performed the song for the first time at various clubs.[2][4][8] On August 9, 2005, a limited edition picture disc 12-inch vinyl was released through Leslie's label imprint NextSelection. It could only be purchased on Cassie's website and at select retailers in Germany.[9]

Release and promotion

To break Cassie through as an artist, Leslie used intense online marketing, specifically on Myspace.[4] In November 2005, Cassie shared daily video blogs and a four-song demo including "Me & U" on the platform. Within three weeks, 60,000 users made "Me & U" their Myspace background music, and it later became a viral phenomenon, surpassing 2 million listeners.[3][4][8] "People were able to put my face and name to the song, and they loved it," Cassie recalled.[8]

The site took off - to the point where deejays started playing the song from the demo alone. Eventually, that inspired the usual bidding war among labels. Diddy's Bad Boy won out. https://www.proquest.com/docview/306050142/CCC44137361E44C4PQ/45?accountid=196403&sourcetype=Newspapers

Growth can be attributed to word-of-mouth. "The song grew pretty organically," Ventura says. "Radio stations added it before I even got signed, and clubs were playing it three and four times a night," she says. "It was already established by the time labels started noticing me."<Billboard>

It soon became a club hit in the USA, and a promotional tour with Leslie in Germany created an overseas audience. https://www.proquest.com/docview/409020140/A4924041A24F6DPQ/13?accountid=196403&sourcetype=Newspapers

Leslie worked their first pairing, "Me & U," to New York club DJs, securing a local hit before the song broke nationally. https://www.proquest.com/docview/227238150/CCC44137361E44C4PQ/27?accountid=196403&sourcetype=Trade%20Journals

Combs heard "Me & U" while partying at New York's Bungalow 8 and shortly after made Leslie an offer he couldn't refuse: a joint artist deal for Cassie and a distribution deal for Leslie's label/production/media/marketing company, NextSelection Lifestyle Group. https://www.proquest.com/docview/405103520/CCC44137361E44C4PQ/32?accountid=196403&sourcetype=Newspapers

Charts

Weekly chart performance for "Me & U"
Chart (2006) Peak
position
Australia (ARIA)[10] 12
Australian Urban (ARIA)[11] 4
Austria (Ö3 Austria Top 40)[12] 34
Belgium (Ultratop 50 Flanders)[13] 16
Belgium (Ultratop 50 Wallonia)[14] 15
Canada CHR/Top 40 (Billboard)[15] 6
Denmark (Tracklisten)[16] 17
Europe (Eurochart Hot 100)[17] 9
Finland (Suomen virallinen lista)[18] 4
France (SNEP)[19] 8
Germany (GfK)[20] 12
Ireland (IRMA)[21] 9
Netherlands (Dutch Top 40)[22] 36
Netherlands (Single Top 100)[23] 47
New Zealand (Recorded Music NZ)[24] 4
Scotland (OCC)[25] 13
Sweden (Sverigetopplistan)[26] 22
Switzerland (Schweizer Hitparade)[27] 11
UK Singles (OCC)[28] 6
UK Hip Hop/R&B (OCC)[29] 2
US Billboard Hot 100[30] 3
US Dance/Mix Show Airplay (Billboard)[31] 22
US Hot Latin Songs (Billboard)[32] 38
US Hot R&B/Hip-Hop Songs (Billboard)[33] 1
US Pop Airplay (Billboard)[34] 3
US Rhythmic (Billboard)[35] 1

Certifications

Certifications for "Leavemealone"
Region Certification Certified units/sales
Australia (ARIA)[36] Platinum 70,000
Belgium (BRMA)[37] Gold 20,000
New Zealand (RMNZ)[38] Platinum 30,000
United Kingdom (BPI)[39] Gold 400,000

Sales+streaming figures based on certification alone.

References

  1. ^ Quarles, Alicia (August 23, 2006). "Model-turned-singer Cassie strikes gold first time out" (Press release). Associated Press. Retrieved May 23, 2025 – via Ocala StarBanner.
  2. ^ a b Ventura, Cassie (2006). Cassie Ventura - The Beginning (Documentary). New York. Event occurs at 3:41 and 5:45.
  3. ^ a b Stevenson, Seth (November 10, 2006). "The Perfect Score". New York. Retrieved May 23, 2025.
  4. ^ a b c d Hope, Clover (July 29, 2006). "Bad Boy's Done Good". Billboard. Vol. 118, no. 30. pp. 45–46.
  5. ^ a b Me & U (CD single liner notes). Cassie. United States: Bad Boy Records. 2006. 7567943160.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  6. ^ Murphy, Bill (September 2006). "Ryan Leslie". Remix. Vol. 8, no. 9. p. 20.
  7. ^ Diep, Eric (April 10, 2013). "Cassie Didn't Like Her Biggest Hit 'Me & U'". XXL. Retrieved May 24, 2025.
  8. ^ a b c Jones, Steve (August 28, 2006). "Songstress takes 'Me & U' - and herself - to the top". USA Today. p. 3.
  9. ^ "Follow". Cassieworld.com. August 9, 2025. Archived from the original on November 27, 2005. Select "Follow"
  10. ^ "Cassie – Me & U". ARIA Top 50 Singles. Retrieved May 23, 2025.
  11. ^ "Issue 888" ARIA Top 40 Urban Singles. National Library of Australia. Retrieved November 13, 2021.
  12. ^ "Cassie – Me & U" (in German). Ö3 Austria Top 40. Retrieved May 23, 2025.
  13. ^ "Cassie – Me & U" (in Dutch). Ultratop 50. Retrieved May 23, 2025.
  14. ^ "Cassie – Me & U" (in French). Ultratop 50. Retrieved May 23, 2025.
  15. ^ "Cassie Chart History: Canada CHR/Top 40". Billboard. Archived from the original on November 17, 2021. Retrieved May 24, 2025.
  16. ^ "Cassie – Me & U". Tracklisten. Retrieved May 23, 2025.
  17. ^ "Hits of the World: Eurocharts". Billboard. Vol. 118, no. 40. October 7, 2006. p. 55.
  18. ^ "Cassie: Me & U" (in Finnish). Musiikkituottajat. Retrieved May 23, 2025.
  19. ^ "Cassie – Me & U" (in French). Le classement de singles. Retrieved May 23, 2025.
  20. ^ "Cassie – Me & U" (in German). GfK Entertainment charts. Retrieved May 16, 2019.
  21. ^ "The Irish Charts – Search Results – Me & U". Irish Singles Chart. Retrieved January 24, 2020.
  22. ^ "Nederlandse Top 40 – week 40, 2006" (in Dutch). Dutch Top 40. Retrieved March 11, 2020.
  23. ^ "Cassie – Me & U" (in Dutch). Single Top 100. Retrieved June 22, 2016.
  24. ^ "Cassie – Me & U". Top 40 Singles. Retrieved May 23, 2025.
  25. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved June 22, 2016.
  26. ^ "Cassie – Me & U". Singles Top 100. Retrieved May 23, 2025.
  27. ^ "Cassie – Me & U". Swiss Singles Chart. Retrieved May 23, 2025.
  28. ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved May 23, 2025.
  29. ^ "Official Hip Hop and R&B Singles Chart Top 40". Official Charts Company. Retrieved June 22, 2016.
  30. ^ "Cassie Chart History (Hot 100)". Billboard. Retrieved June 22, 2016.
  31. ^ "Cassie Chart History (Dance Mix/Show Airplay)". Billboard. Retrieved June 22, 2016.
  32. ^ "Cassie Chart History (Hot Latin Songs)". Billboard. Retrieved June 22, 2016.
  33. ^ "Cassie Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved June 22, 2016.
  34. ^ "Cassie Chart History (Pop Songs)". Billboard. Retrieved November 13, 2021.
  35. ^ "Cassie Chart History (Rhythmic)". Billboard. Retrieved June 22, 2016.
  36. ^ "ARIA Charts – Accreditations – 2024 Singles" (PDF). Australian Recording Industry Association. Retrieved 27 December 2024.
  37. ^ "Ultratop − Goud en Platina – singles 2024". Ultratop. Hung Medien. Retrieved 27 December 2024.
  38. ^ "New Zealand single certifications – Fred Again & Baby Keem – Leavemealone". Radioscope. Retrieved 27 December 2024. Type Leavemealone in the "Search:" field.
  39. ^ "British single certifications – Fred Again & Baby Keem – Leavemealone". British Phonographic Industry. Retrieved 27 December 2024.