User:Coolmarc/sandbox
"Me & U" | ||||
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Single by Cassie | ||||
from the album Cassie | ||||
Released | August 9, 2005 | |||
Recorded | April 2005 | |||
Studio | The Apartment (New York) | |||
Length | 3:12 | |||
Label |
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Songwriter(s) | Ryan Leslie | |||
Producer(s) | Ryan Leslie | |||
Cassie singles chronology | ||||
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Music video | ||||
"Me & U" on YouTube |
"Me & U" is a song by American singer Cassie from her self-titled debut studio album.
Background
"Me & U" was a demo Cassie and producer Ryan Leslie recorded in April 2005.[1] It was the second or third song they recorded together, following "Kiss Me" earlier that year.[2] Leslie wrote, produced and recorded it with keyboards and a Mac in the living room of his apartment in Harlem, New York (credited as The Apartment in the single's liner notes).[3][4][5] He used Avid Audio's digital audio workstation Pro Tools to produce the song, using only its DigiRack audio plug-ins: a standard 4-band equalization, regular compressor, and medium delay or reverb. The synth melody was made on a Korg Triton.[6] Cassie initially disliked the song, believing she sounded too monotone.[7] "Me & U" was mastered by Chris Gehringer at Sterling Sound in New York.[5]
Promotion and viral growth on MySpace
In May 2005, Cassie travelled to Germany where she performed the song for the first time at various clubs.[2][4][8] On August 9, 2005, a limited edition picture disc 12-inch vinyl was released through Leslie's label imprint NextSelection. It could only be purchased on Cassie's website and at select retailers in Germany.[9]
Release and promotion
To break Cassie through as an artist, Leslie used intense online marketing, specifically on Myspace.[4] In November 2005, Cassie shared daily video blogs and a four-song demo including "Me & U" on the platform. Within three weeks, 60,000 users made "Me & U" their Myspace background music, and it later became a viral phenomenon, surpassing 2 million listeners.[3][4][8] "People were able to put my face and name to the song, and they loved it," Cassie recalled.[8]
The site took off - to the point where deejays started playing the song from the demo alone. Eventually, that inspired the usual bidding war among labels. Diddy's Bad Boy won out. https://www.proquest.com/docview/306050142/CCC44137361E44C4PQ/45?accountid=196403&sourcetype=Newspapers
Growth can be attributed to word-of-mouth. "The song grew pretty organically," Ventura says. "Radio stations added it before I even got signed, and clubs were playing it three and four times a night," she says. "It was already established by the time labels started noticing me."<Billboard>
It soon became a club hit in the USA, and a promotional tour with Leslie in Germany created an overseas audience. https://www.proquest.com/docview/409020140/A4924041A24F6DPQ/13?accountid=196403&sourcetype=Newspapers
Leslie worked their first pairing, "Me & U," to New York club DJs, securing a local hit before the song broke nationally. https://www.proquest.com/docview/227238150/CCC44137361E44C4PQ/27?accountid=196403&sourcetype=Trade%20Journals
Combs heard "Me & U" while partying at New York's Bungalow 8 and shortly after made Leslie an offer he couldn't refuse: a joint artist deal for Cassie and a distribution deal for Leslie's label/production/media/marketing company, NextSelection Lifestyle Group. https://www.proquest.com/docview/405103520/CCC44137361E44C4PQ/32?accountid=196403&sourcetype=Newspapers
Charts
Chart (2006) | Peak position |
---|---|
Australia (ARIA)[10] | 12 |
Australian Urban (ARIA)[11] | 4 |
Austria (Ö3 Austria Top 40)[12] | 34 |
Belgium (Ultratop 50 Flanders)[13] | 16 |
Belgium (Ultratop 50 Wallonia)[14] | 15 |
Canada CHR/Top 40 (Billboard)[15] | 6 |
Denmark (Tracklisten)[16] | 17 |
Europe (Eurochart Hot 100)[17] | 9 |
Finland (Suomen virallinen lista)[18] | 4 |
France (SNEP)[19] | 8 |
Germany (GfK)[20] | 12 |
Ireland (IRMA)[21] | 9 |
Netherlands (Dutch Top 40)[22] | 36 |
Netherlands (Single Top 100)[23] | 47 |
New Zealand (Recorded Music NZ)[24] | 4 |
Scotland (OCC)[25] | 13 |
Sweden (Sverigetopplistan)[26] | 22 |
Switzerland (Schweizer Hitparade)[27] | 11 |
UK Singles (OCC)[28] | 6 |
UK Hip Hop/R&B (OCC)[29] | 2 |
US Billboard Hot 100[30] | 3 |
US Dance/Mix Show Airplay (Billboard)[31] | 22 |
US Hot Latin Songs (Billboard)[32] | 38 |
US Hot R&B/Hip-Hop Songs (Billboard)[33] | 1 |
US Pop Airplay (Billboard)[34] | 3 |
US Rhythmic (Billboard)[35] | 1 |
Certifications
Region | Certification | Certified units/sales |
---|---|---|
Australia (ARIA)[36] | Platinum | 70,000‡ |
Belgium (BRMA)[37] | Gold | 20,000‡ |
New Zealand (RMNZ)[38] | Platinum | 30,000‡ |
United Kingdom (BPI)[39] | Gold | 400,000‡ |
‡ Sales+streaming figures based on certification alone. |
References
- ^ Quarles, Alicia (August 23, 2006). "Model-turned-singer Cassie strikes gold first time out" (Press release). Associated Press. Retrieved May 23, 2025 – via Ocala StarBanner.
- ^ a b Ventura, Cassie (2006). Cassie Ventura - The Beginning (Documentary). New York. Event occurs at 3:41 and 5:45.
- ^ a b Stevenson, Seth (November 10, 2006). "The Perfect Score". New York. Retrieved May 23, 2025.
- ^ a b c d Hope, Clover (July 29, 2006). "Bad Boy's Done Good". Billboard. Vol. 118, no. 30. pp. 45–46.
- ^ a b Me & U (CD single liner notes). Cassie. United States: Bad Boy Records. 2006. 7567943160.
{{cite AV media notes}}
: CS1 maint: others in cite AV media (notes) (link) - ^ Murphy, Bill (September 2006). "Ryan Leslie". Remix. Vol. 8, no. 9. p. 20.
- ^ Diep, Eric (April 10, 2013). "Cassie Didn't Like Her Biggest Hit 'Me & U'". XXL. Retrieved May 24, 2025.
- ^ a b c Jones, Steve (August 28, 2006). "Songstress takes 'Me & U' - and herself - to the top". USA Today. p. 3.
- ^ "Follow". Cassieworld.com. August 9, 2025. Archived from the original on November 27, 2005. Select "Follow"
- ^ "Cassie – Me & U". ARIA Top 50 Singles. Retrieved May 23, 2025.
- ^ "Issue 888" ARIA Top 40 Urban Singles. National Library of Australia. Retrieved November 13, 2021.
- ^ "Cassie – Me & U" (in German). Ö3 Austria Top 40. Retrieved May 23, 2025.
- ^ "Cassie – Me & U" (in Dutch). Ultratop 50. Retrieved May 23, 2025.
- ^ "Cassie – Me & U" (in French). Ultratop 50. Retrieved May 23, 2025.
- ^ "Cassie Chart History: Canada CHR/Top 40". Billboard. Archived from the original on November 17, 2021. Retrieved May 24, 2025.
- ^ "Cassie – Me & U". Tracklisten. Retrieved May 23, 2025.
- ^ "Hits of the World: Eurocharts". Billboard. Vol. 118, no. 40. October 7, 2006. p. 55.
- ^ "Cassie: Me & U" (in Finnish). Musiikkituottajat. Retrieved May 23, 2025.
- ^ "Cassie – Me & U" (in French). Le classement de singles. Retrieved May 23, 2025.
- ^ "Cassie – Me & U" (in German). GfK Entertainment charts. Retrieved May 16, 2019.
- ^ "The Irish Charts – Search Results – Me & U". Irish Singles Chart. Retrieved January 24, 2020.
- ^ "Nederlandse Top 40 – week 40, 2006" (in Dutch). Dutch Top 40. Retrieved March 11, 2020.
- ^ "Cassie – Me & U" (in Dutch). Single Top 100. Retrieved June 22, 2016.
- ^ "Cassie – Me & U". Top 40 Singles. Retrieved May 23, 2025.
- ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved June 22, 2016.
- ^ "Cassie – Me & U". Singles Top 100. Retrieved May 23, 2025.
- ^ "Cassie – Me & U". Swiss Singles Chart. Retrieved May 23, 2025.
- ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved May 23, 2025.
- ^ "Official Hip Hop and R&B Singles Chart Top 40". Official Charts Company. Retrieved June 22, 2016.
- ^ "Cassie Chart History (Hot 100)". Billboard. Retrieved June 22, 2016.
- ^ "Cassie Chart History (Dance Mix/Show Airplay)". Billboard. Retrieved June 22, 2016.
- ^ "Cassie Chart History (Hot Latin Songs)". Billboard. Retrieved June 22, 2016.
- ^ "Cassie Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved June 22, 2016.
- ^ "Cassie Chart History (Pop Songs)". Billboard. Retrieved November 13, 2021.
- ^ "Cassie Chart History (Rhythmic)". Billboard. Retrieved June 22, 2016.
- ^ "ARIA Charts – Accreditations – 2024 Singles" (PDF). Australian Recording Industry Association. Retrieved 27 December 2024.
- ^ "Ultratop − Goud en Platina – singles 2024". Ultratop. Hung Medien. Retrieved 27 December 2024.
- ^ "New Zealand single certifications – Fred Again & Baby Keem – Leavemealone". Radioscope. Retrieved 27 December 2024. Type Leavemealone in the "Search:" field.
- ^ "British single certifications – Fred Again & Baby Keem – Leavemealone". British Phonographic Industry. Retrieved 27 December 2024.