Consumerization of applications

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{{subst:proposed deletion notify|Consumerization of applications|concern=This is nothing more than a [[WP:DICTDEF|dictionary definition]] of a term that is used widely in the IT industry, but with widely varying meanings depending on the context.  No verification can be found for the author's claim that he invented the term.}} ~~~~

Timestamp: 20121018130759 13:07, 18 October 2012 (UTC)
Administrators: delete

Consumerization of Applications or CoA, is computer software designed to help the user to perform specific tasks that is driven by consumer persona and then spills over into their professional lives, as the line between the personal and the professional is continously blurring

The term was first used by Simran Singh Sachar^{[citation needed]} while training software vendors and application developers on designing highly immersive enterprise applications with strong focus on User Interface and Persona and at the same time managing added risk in terms of security, privacy, and compliance. For IT, it’s about striking a balance between user expectations and enterprise requirements.