Draft:Spangle AI
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Last edited by Majukuruvilla (talk | contribs) 23 days ago. (Update) |
Comment: In accordance with Wikipedia's Conflict of interest policy, I disclose that I have a conflict of interest regarding the subject of this article. Majukuruvilla (talk) 18:14, 10 May 2025 (UTC)
| Industry | Artificial Intelligence, E-commerce |
|---|---|
| Founded | 2024 |
| Founder | Maju Kuruvilla |
Key people | Maju Kuruvilla (CEO), Fei Wang (CTO) |
| Products | ProductGPT |
| Website | spangle.ai |
Spangle AI is an American technology company based in Seattle, Washington, that develops artificial intelligence tools for e-commerce companies. It was founded in 2024 by Maju Kuruvilla, a former executive at Amazon and the former CEO of Bolt. The company is known for its proprietary AI platform called ProductGPT, which delivers dynamic, real-time personalization to online shoppers.
History
Spangle AI was launched in 2024 by Maju Kuruvilla after he stepped down as CEO of the fintech startup Bolt. Before Bolt, Kuruvilla spent nearly a decade at Amazon, where he oversaw global fulfillment, logistics, and Amazon Prime systems. [citation needed][1][2][3]
In March 2025, the company emerged from stealth with $20 million in seed funding led by Madrona Venture Group and Streamlined Ventures. It introduced ProductGPT, a generative AI model tailored for retail, aiming to improve digital shopping experiences by increasing relevance and personalization at scale. [4][5][6]
Spangle was also selected as part fo the Future Of Fashing Tech: NYFTLab 2025 cohort. [7]
Technology
Spangle AI's platform uses a proprietary model, ProductGPT, to generate self-optimizing landing pages that adapt in real-time based on user intent, merchant context, and behavioral signals. This technology aims to replace static product listings with personalized, conversational storefronts. [8]
The company also promotes the concept of Agentic AI, referring to AI agents capable of autonomously managing customer experiences, similar to the continuous optimization seen in social media algorithms. [9]
Performance
According to internal case studies, Spangle AI has reported:
- 51% increase in conversion rates
- 46% growth in shopper engagement
- 18% rise in average order value (AOV)
- 2× improvement in return on ad spend (ROAS) [citation needed]
Leadership
- Maju Kuruvilla, Founder and CEO – formerly the CEO of Bolt and a Vice President at Amazon. He holds a degree in Computer Engineering and an MBA from the University of Washington. [citation needed]
See also
External links
References
- ^ "Maju Kuruvilla - Crunchbase Person Profile". Crunchbase. Retrieved 2025-05-10.
- ^ Rollet, Charles (2025-03-18). "Bolt's former CEO is launching a new e-commerce startup". TechCrunch. Retrieved 2025-05-10.
- ^ Zaczkiewicz, Arthur (2025-03-24). "SpangleAI Secures $6M Seed Funding to Improve AI-powered Shopping Journeys". WWD. Retrieved 2025-05-10.
- ^ Soper, Taylor (2025-03-18). "Madrona backs Spangle, a new e-commerce company led by former Bolt CEO Maju Kuruvilla". GeekWire. Retrieved 2025-05-10.
- ^ Garnick, Coral (2025-03-19). "Why We Invested in Spangle: AI-Powered Personalization That Puts the Consumer First". Madrona. Retrieved 2025-05-10.
- ^ Writer, Staff (2025-03-19). "Ecommerce Startup Spangle Raises Funding". Retrieved 2025-05-10.
- ^ Chan-Danisi, Angela. "The Future Of Fashion Tech: NYFTLab Announces Its 2025 Cohort". Forbes. Retrieved 2025-05-10.
- ^ "Madrona Streamlined Ventures back AI powered e-commerce startup Spangle with $6 million seed round". Retail Technology Innovation Hub. 2025-05-09. Retrieved 2025-05-10.
- ^ "EXCLUSIVE: Fashion Tech Lab Unveils Its 2025 Cohort". Yahoo Life. 2025-03-19. Retrieved 2025-05-10.