Design principles
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Design principles are propositions that, when applied to design elements, form a design.[1]
Balance
Types of balance in visual design
Hierarchy/Dominance/Emphasis
Scale/proportion
Scale can be considered both objectively and subjectively. In terms of objective, scale refers to the exact literal physical dimensions of an object in the real world or the coloration between the representation and the real one. Printed maps can be good examples as they have an exact scale representing the real physical world. Subjectively, however, scale refers to one's impression of an object's size. A representation “lacks scale” when there is no exact cause linking it to lived experience, giving it a physical identity. As an example, a book may have a grand or intimate scale based on how it relates to our own body or our knowledge of other books.[2]
Scale in design
Increasing an element's scale in a design piece increases its value in terms of hierarchy and makes it to be seen first compared to other elements while decreasing an element's scale reduces its value.
Contrasts
- Space
- Filled / Empty
- Near / Far
- 2-D / 3-D
- Position
- Left / Right
- Isolated / Grouped
- Centered / Off-Center
- Top / Bottom
- Form
- Simple / Complex
- Beauty / Ugly
- Whole / Broken
- Direction
- Stability / Movement
- Structure
- Organized / Chaotic
- Mechanical / Hand-Drawn
- Size
- Large / Small
- Deep / Shallow
- Fat / Thin
- Color
- Grey scale / Color
- Black & White / Color
- Light / Dark
- Texture
- Fine / Coarse
- Smooth / Rough
- Sharp / Dull
- Density
- Transparent / Opaque
- Thick / Thin
- Liquid / Solid
- Gravity
- Light / Heavy
- Stable / Unstable
See also
- Composition (visual arts)
- Gestalt laws of grouping
- Interior design
- Landscape design
- Pattern language
- Elements of art
- Principles of art
- Color theory
Notes
- ^ Lovett, John. "Design and Colour". Retrieved 3 April 2012.
- ^ Lupton, Ellen; Phillips, Jennifer Cole (2008-03-20). Graphic Design: The New Basics. Princeton Architectural Press. ISBN 978-1-56898-702-6.
References
- Kilmer, R., & Kilmer, W. O. (1992). Designing Interiors. Orland, FL: Holt, Rinehart and Winston, Inc. ISBN 978-0-03-032233-4.
- Nielson, K. J., & Taylor, D. A. (2002). Interiors: An Introduction. New York: McGraw-Hill Companies, Inc. ISBN 978-0-07-296520-9
- Pile, J.F. (1995; fourth edition, 2007). Interior Design. New York: Harry N. Abrams, Inc. ISBN 978-0-13-232103-7
- Sully, Anthony (2012). Interior Design: Theory and Process. London: Bloomsbury. ISBN 978-1-4081-5202-7.
External links
Definitions from Wiktionary
Media from Commons
News from Wikinews
Quotations from Wikiquote
Texts from Wikisource
Textbooks from Wikibooks
Resources from Wikiversity
- Art, Design, and Visual Thinking. An online, interactive textbook by Charlotte Jirousek at Cornell University.
- The 6 Principles of Design