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Devara: Part 1

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Devara: Part 1
Theatrical release poster
Directed byKoratala Siva
Written byKoratala Siva
Produced by
Starring
CinematographyR. Rathnavelu
Edited byA. Sreekar Prasad
Music byAnirudh Ravichander
Production
companies
Distributed bysee below
Release date
  • 27 September 2024 (2024-09-27)
Running time
178 minutes[1]
CountryIndia
LanguageTelugu
Budget₹200−300 crore[2][3]

Devara: Part 1 is a 2024 Indian Telugu-language action drama film directed by Koratala Siva and jointly produced by Yuvasudha Arts and N. T. R. Arts.[4] The film stars N. T. Rama Rao Jr in dual roles, alongside Saif Ali Khan and Janhvi Kapoor in their Telugu film debut. Shruti Marathe, Prakash Raj, Srikanth, Shine Tom Chacko, Narain, Kalaiyarasan and Murali Sharma appear in supporting roles.

The film was officially announced in April 2021 under the tentative title NTR30, as it is Rama Rao's 30th film as a lead actor, and the official title was announced in May 2023. In late-2023, the film was split into two-parts. Principal photography for this part commenced in April 2023 and wrapped in August 2024. Filming took place in Hyderabad, Shamshabad, Visakhapatnam, Goa and Thailand. The film has music composed by Anirudh Ravichander, with cinematography handled by R. Rathnavelu and editing by A. Sreekar Prasad respectively.

Devara: Part 1 released worldwide on 27 September 2024 in standard and IMAX, 4DX, ScreenX, D-Box, MX4D and ICE formats.[5]

Plot

The film begins with few policemen interrogating a suspect and asking him about 'Yethi', who says to go to the Ratnagiri mountains. When they reach the place, they pose undercover as those trying to employ smugglers for an off-sea job. However, they are violently rejected by Bhairava (Saif Ali Khan). They then find Singappa (Prakash Raj) who takes them offshore in a boat. The undercover officer tries to make an offer to him by showing off a diamond ring which is abruptly thrown into the sea by Singappa. As the officer dives to retrieve the ring, he finds skeletons in the seabed.

Singappa then starts narrating the story which begins in the 1980s. The story is centered around a group of villages whose inhabitants were once warriors defending the seas, but after Independence were reduced to smugglers in the infamous Red Sea which gained its name from the blood of the enemies the warriors defended the land from.

Devara is a chieftain of one of the villages is part of the group who smuggles from the merchant ships along with Bhairava who the chief of another such village in the Ratnagiri mountains is. Unbeknownst to them, they smuggle illegal arms which are in turn used in robberies and one such incident occurs near the villages. During a smuggling expedition, when they are caught by the coast guard, the commander of the vessel reveals about the items they smuggle and that he expects high from the descendants of warriors. Devara then decides to stop the operations which isn't liked by the other chieftains including Bhairava, who hatches plans to kill him which fail. Devara successfully stops the villagers from entering into the seas for smuggling and tells them to solely rely on fishing for their livelihood. Devara disappears after an attempt to kill him and writes near a shore that he will continue to kill those who venture out to the high seas for smuggling.

Years pass and everyone adopts fishing as their livelihood as Devara kills those who smuggle whilst remaining invisible to the villagers. His son, Vara grows up and is quite opposite in demeanor to Devara who is seen as a brave warrior. The story continues revolving around Vara and Thangam (Janhavi Kapoor) who is the daughter of the chieftains of one of the other villages. The apparently timid Vara tries to make his family forget about his father, who according to him abandoned them.

Cast

Production

Development

In February 2020, N. T. Rama Rao Jr and Trivikram Srinivas were reported to be collaborating on a second film, following Aravinda Sametha Veera Raghava (2018), tentatively titled NTR30. The film was to be produced by S. Radha Krishna and Nandamuri Kalyan Ram under the banners of Haarika & Hassine Creations and N. T. R. Arts.[10] Later that July, Koratala Siva announced another project, AA21, with Allu Arjun in the lead, to be produced by former distributor Sudhakar Mikkilineni's newly launched production studio, Yuvasudha Arts.[11][12] However, neither project materialized.[a] In April 2021, it was reported that Rama Rao and Siva would collaborate on NTR30, marking their second collaboration after Janatha Garage (2016).[14] The film was officially announced on Ugadi (13 April 2021) with Yuvasudha Arts producing the film in collaboration with N. T. R. Arts.[15] However, production was delayed due to Siva's commitments to Acharya and Rama Rao's to RRR.[16]

Siva described it as a "large-scale project that has more commercial appeal" in comparison to his debut film Mirchi (2013).[17] Following the box-office failure of Acharya, Siva wanted to fine-tune the script making necessary changes before finalizing it as a draft, which meant that the commencement of filming has been delayed throughout late 2022.[18][19] By November, Siva started the pre-production works of the film with production set to begin in early 2023.[20]

Initially set to begin production on 24 February, the commencement was delayed due to the death of Taraka Ratna as well as Rama Rao's participation in the Academy Awards campaign for RRR.[21] The film was officially launched on 23 March with a puja ceremony held in Hyderabad with the presence of the cast and crew and S. S. Rajamouli preceding with the muhurtam shot.[22] The film's title Devara was officially announced on 19 May 2023, the eve of Rama Rao's birthday.[23] On 4 October, Siva announced that the film would be split into two parts.[24]

Casting

The film marks Janhvi Kapoor's first Telugu film

The technical crew consist of musician Anirudh Ravichander, cinematographer R. Rathnavelu, editor A. Sreekar Prasad, production designer Sabu Cyril, stunt choreographer Kenny Bates and visual effects supervisors Brad Minnich and Yugandhar T.[25][26] Alia Bhatt, Shraddha Kapoor, Mrunal Thakur and Rashmika Mandanna were considered to play the female lead, but turned down the offer.[27][28] Janhvi Kapoor was confirmed to play the lead female role, in her first South Indian film.[29] At the India Today Conclave, Janhvi described it as a "dream come true" moment on working with Rama Rao as she recalled on how she manifested her debut in South industry through Rama Rao's film in her past interviews.[30] Since the former two denied their roles, Khan was finalized as a part of the cast.[31]

Prakash Raj and Meera Jasmine participated at the launch ceremony, thereby being part of the film.[32] In May 2023, further supporting cast members joined the film with Mani Chandana and Tarak Ponnappa being part of the sets.[33][34] In June 2023, it was announced that Shine Tom Chacko was cast in the film.[9] Kalaiyarasan, Narain, Murali Sharma and Abhimanyu Singh also joined the cast after filming few prelimnary sequences.[35] In February 2024, reports surfaced stating that Shruti Marathe, a Marathi actress, had been chosen to star alongside Jr NTR.[36] Shruti confirmed this during an interview with the Marathi Star Media portal.[8]

Filming

Principal photography commenced on 1 April 2023 in Hyderabad, with Rama Rao in attendance,[37] while Janhvi and Khan joined the sets in mid April.[38][31] In mid-May, the team took a two-week break following Rama Rao's departure for a family vacation.[39] Filming resumed on 7 June 2023 with few crucial sequences between Rama Rao, Khan and other cast members being shot there and was completed 14 days.[40][41] Several action sequences had been shot in this schedule, including one which has been filmed in extreme low light.[42] The team then took a brief month-long break, before resuming on 31 July 2023, to shoot an underwater action sequence.[43] Rama Rao trained with expert swimmers from Mumbai for this particular schedule.[44] In September, some of the sequences have been shot at a specially constructed beach set in Shamshabad.[45]

On 4 October 2023, the makers filmed the underwater action sequence at Hyderabad which would conclude the schedule post-completion.[46] Janhvi completed filming for her portions on 1 November.[47] The team then took a break to celebrate Diwali (12 November 2023) and resumed filming two days later for another brief schedule.[48] The Goa schedule was completed within 20 November and the team returned to Hyderabad for another brief schedule which was filmed during mid-December.[49] Kalyan Ram revealed that 80% of the film's shooting had been completed by late-December 2023, and the filming would be wrapped by January 2024.[49] However, at the end of the month, the production team revealed that 30 percent of the film's shoot is to be completed.[50]

In mid-March 2024, the team moved to Goa for filming a song sequence with Rama Rao and Janhvi.[51][52] Following a brief break, the team filmed a concurrent schedule in May 2024 at Visakhapatnam where Khan's portions were filmed.[53] Rama Rao was not present in that schedule as he was filming for War 2 (2025) in Mumbai.[54] In mid-June, the team shot an action sequence set at a forest in Goa featuring Rama Rao and Khan.[55] At the same month, the team moved to Krabi, Thailand for filming a romantic song featuring Rama Rao and Jhanvi ("Chuttamalle") which was choreographed by Bosco Martis.[56][57] In July 2024, the team filmed another schedule at Shamshabad.[58] Due to multiple leaks throughout the production, the portions were filmed inside closed sets with the crew members restricted not to use phones throughout the schedule.[58] In mid-August 2024, a song titled "Aayudha Puja" was filmed in sets.[59] On 14 August 2024, Rama Rao announced that he had completed filming his portions for the film.[60][61]

In an interaction with Sandeep Reddy Vanga, Rama Rao added that he initially planned to shoot the underwater sequences at one of the biggest pools in Kapoli, but for reasons unknown they decided to set up a pool in the studio where they would predominantly shoot the action sequences.[62] The team constructed a 20 feet water tank, dug five feet with 200 x 150 feet dimensions, in which they shot most of the action sequences for 30–35 days.[63][64] He added, "We had these big diggers which came in and created artificial waves. We had wave machines. We have motorboats, motors fixed into the water to give small ripples in the pool. There was a pool and there was a water tank as well. So, it was very high on action."[65]

Post-production

The visual effects were handled by Kalyan Ram's visual effects company, Advaitha Creative Works, along with Annapurna Studios, Digital Domain, Stealthworks Taiwan, NXT VFX, NY VFXWaala, Alzahra VFX, Phantom FX, Knack Studios, Thunder Studios, META VFX Creations, Hocus Pocus VFX, Oscar VFX, DNEG, and Redefine VFX; Yugandhar T. and Brad Minnich served as the visual effects supervisors.[66] As the film relied heavily on visual effects, Kalyan Ram researched extensively on enhancing the computer graphics and effects for nearly eight months, detailing on specific sequences that need VFX and real elements, respectively. To achieve this, the VFX team storyboarded the particular shots which demanded VFX.[66] Sequences that demanded visual effects were filmed very earlier so that the team could work on them within a four-month duration, and the process was supervised by international companies.[67][68] Dubbing for the film began parallelly in July 2024.[69] According to cinematographer Rathnavelu, the film featured 3000 CG shots.[70]

The initial runtime of the film was considered to be 190 minutes long.[71] It was sent to the Central Board of Film Certification (CBFC) on 12 September 2024, where it received U/A certificate.[72][73] The censor board demanded four cuts for the film where a character kicking his wife, another character kicking his mother being modified, a five-second shot of a character hanging through a sword and then sliding down through it has been removed, and with Rama Rao's character riding a shark in the sea has been modified.[74] With the exclusion of those sequences, the final runtime was revealed to be around 170 minutes.[75]

Music

Devara: Part 1
Soundtrack album by
Anirudh Ravichander
StudioAlbuquerque Studios, Chennai
Annapurna Studios
GenreFeature film soundtrack
LanguageTelugu
LabelT-Series
ProducerAnirudh Ravichander
Anirudh Ravichander chronology
Vettaiyan
(2024) 		Devara: Part 1
(2024) 		Magic
(2024)
Singles from Devara: Part 1
  1. "Fear Song"
    Released: 19 May 2024
  2. "Chuttamalle"
    Released: 5 August 2024
  3. "Daavudi"
    Released: 4 September 2024
  4. "Ayudha Pooja"
    Released: September 2024

The film's soundtrack album and background score are composed by Anirudh Ravichander in his fourth Telugu project after Agnyaathavaasi (2018), Jersey (2019), and Nani's Gang Leader (2019). This also marks the second time Siva has worked with another music director besides his frequent collaborator, Devi Sri Prasad. Anirudh started the work on the film's music in November 2022.[76]

The first single, titled "Fear Song" was released on 19 May 2024.[77] The second single titled "Chuttamalle" was released on 5 August 2024.[78] The third single titled "Daavudi" was released on 4 September 2024.[79] The fourth single, titled "Red Sea", which featured in the theatrical trailer, was released on 12 September 2024.[80] The fifth single, titled "Ayudha Pooja" was released on 26 September 2024 along with the full soundtrack album.

Track listing
No.TitleLyricsSinger(s)Length
1."Fear Song"Ramajogayya SastryAnirudh Ravichander3:15
2."Chuttamalle"Ramajogayya SastryShilpa Rao3:42
3."Daavudi"Ramajogayya SastryNakash Aziz, Akasa Singh3:49
4."Ayudha Pooja"Ramajogayya SastryKaala Bhairava2:54
Total length:13:40

Marketing

On 8 January 2024, the makers unveiled a glimpse into the film was released through social media platforms.[81][82] Another glimpse that revealed Khan's character Bhaira was released on 16 August, coinciding the actor's birthday.[83][84] The film's trailer was launched at an event held in Film City, Mumbai on 10 September.[85][86] The trailer, however garnered mixed response from audiences; actor Vishwak Sen criticized on the social media users for prompting negative reactions, owing to the admiration to Rama Rao.[87][88] Another trailer was released on 22 September 2024, five days ahead of the film's release.[89][90]

The promotional campaign kickstarted with a press conference held at Chennai for the film's Tamil version on 17 September 2024,[91][92] and also planned to conduct events in Kochi, Bangalore and Hyderabad.[91] The film's pre-release event was initially planned to be held at the H.I.C.C. Novotel in Hyderabad.[93] However, it was cancelled due to the massive crowd of the actor's fans trying to enter the auditorium, exceeding its capacity; Rama Rao and Trivikram Srinivas, who was the event's chief guest, eventually asked to walk out of the auditorium citing audience overflow.[94] He released a video message expressing his disappointment on the event's cancellation.[95][96]

Karan Johar hosted an interview under the name Devara ka Jigra, with Rama Rao and Alia Bhatt, simultaneously handling the promotions for the latter's film Jigra.[97] The interview was uploaded to the YouTube channel of Dharma Productions on 23 September.[98] The interview featured the actors discussing their experiences on working in their respective films.[99]

Release

Theatrical

Devara: Part 1 was theatrically released on 27 September 2024 in Telugu, Hindi, Tamil, Malayalam and Kannada languages.[100] The film was originally announced with a release date on 5 April 2024, coinciding with the weekend of Ugadi.[101][102] However, it was pushed to 10 October 2024, coinciding with the eve of Dusshera, due to the extensive post-production and VFX works,[103][104] before being preponed to its current date.[105][106] The film will release in standard, IMAX, 4DX, ScreenX, D-Box, MX4D and ICE formats.[107]

The film had its world premiere at the Beyond Fest film festival in Los Angeles on 26 September 2024,[108] with Rama Rao and Siva participating the event.[109][110]

Distribution

Dharma Productions and AA Films acquired the theatrical distribution rights for the Hindi dubbed version.[111][112] Sithara Entertainments acquired the distribution rights for the film in Andhra Pradesh and Telangana.[113] KVN Productions and SS Karthikeya's Showing Business acquired the Karnataka theatrical rights.[114] The North America distribution rights were acquired by Prathyangira Cinemas and Hamsini Entertainment.[115] Tamil Nadu theatrical rights were acquired by Sri Lakshmi Movies, whereas Kerala distribution rights was acquired by Wayfarer Films.[116]

Pre-bookings

Pre-bookings for the film at North America opened on 6 September 2024 where it sold 15,000 tickets in the country, becoming the fastest Indian film and also achieved US$500,000 in pre-sales.[117][118] Within 24 hours, the film made US$1.05 million (₹8.81 crore) in advance bookings, out of which US$850,000 (₹7.13 crore) from the premiere shows across United States of America and US$55,000 (₹46 lakh) from Canada.[119] After the trailer release, the film saw an increase in the shows and ticket sales, where pre-sales had a significant jump of US$960,000 (₹8.05 crore) by 11 September and the initial shows increased from 982 to 1121.[120] By 19 September, the film sold 50,000 tickets for the premiere shows across United States.[121] The film's pre-booking sales amassed US$2.5 million from 650 locations, surpassing that of Prabhas-starrer Salaar: Part 1 – Ceasefire (2023).[122][123]

The film's first show is scheduled for 1:30 a.m. at 15 single screen theatres across Telangana.[124] Cinematography Minister Perni Venkataramaiah and Chief Minister of Telangana Revanth Reddy, issued a government order allowing special shows across the state.[125][126] The ticket prices for the first show increased to ₹100 in 29 theatres, same applicable for all the six shows across the state, and five shows would be held from 28 September–6 October, with ₹50 in multiplexes and ₹25 in single screen theatres.[127][126] In Andhra Pradesh, the government had approved six shows on release day with five additional shows thereafter and price hikes with ₹60 in single screens, ₹110 in upper-class theatres and ₹135 in multiplexes.[127][126] The price hikes were estimated to be around ₹250 in single screen theatres and ₹418 in multiplexes across Telangana, and ₹200 in single screen theatres and ₹325 in multiplexes across Andhra Pradesh.[127]

The advance bookings opened on 24 September 2024, and within two days of its release, it sold around 6.88 lakh tickets in India worth ₹30 crore.[128] Out of which, the film earned ₹17.5 crore in theatres across Andhra Pradesh and Telangana, ₹2.03 crore from Tamil Nadu and ₹75 lakh from theatres across Hindi circuits.[128][129] Trade analyst Taran Adarsh attributed the result of low buzz in the Hindi belt, to lack of promotions and full-fledged advance bookings not opened in North belt.[130] A day prior to the film's release, it was reported that the film sold 10.74 lakh tickets in India alone with a reported gross of ₹27.52 crore in the first day at the domestic box office and overall projections raised to ₹42.63 crore in India.[131] Trade experts further anticipated that the film would open at ₹100 crore on its release.[131]

Pre-release business

Prior to its release, the film made a business of nearly ₹247 crore (US$29 million) from its theatrical rights.[132] The Andhra Pradesh and Telangana distribution rights were sold to ₹110 crore (US$13 million).[132] The film's theatrical rights for the Hindi version had been sold to ₹45–60 crore (US$5.4–7.2 million).[b] A report from Deccan Chronicle attributed the huge price in the Hindi version to Rama Rao's fan following among the audiences in North India, as well as his Bollywood debut with War 2, calling it as "one of the highest rates for a Telugu actor in recent times".[134] The film made a combined deal of ₹50 crore (US$5.9 million) from distribution in Tamil Nadu, Karnataka and Kerala theatres.[133] The overseas distribution rights were sold to ₹27 crore (US$3.2 million).[132] It further made ₹150 crore (US$18 million) from non-theatrical rights, including digital, satellite and music rights.[133]

Critical reception

India

International

Home media

The digital distribution rights of the film were acquired by Netflix for ₹155 crore (US$18 million).[135] The film would have its digital premiere in all languages only after 7–8 weeks of its theatrical run.[136]

Notes

  1. ^ Although Siva assured that the film would begin production in April 2022, post the completion of NTR30, Allu Arjun's commitments to Pushpa: The Rise (2021)—originally started as a single film which was later split into two parts with the second installment shot back-to-back—meant that Arjun had to continue with the same look for both films and could not change his makeover for other projects. This led to Siva eventually shelving the project.[13]
  2. ^ While Pinkvilla reported that the theatrical rights in the Hindi version were sold to ₹45 crore (US$5.3 million), Deccan Chronicle reported that it wassold to ₹60 crore (US$7.1 million).[133][134]

References

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