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This page in a nutshell: When discussing the reliability of sources, arguments should be grounded in the reliable sources guideline ; this page highlights some arguments to avoid.
Citations on Wikipedia
Generally reliable : It's cited over 1,000 times on Wikipedia
Generally unreliable : It's not cited anywhere on Wikipedia
Popularity
Generally reliable : The website's Facebook page has over 1 million likes
Generally reliable : The author has over 20 million Instagram followers
Generally unreliable : The book sold less than 100 copies
Notability/having a Wikipedia article
Generally reliable since it's notable with its own Wikipedia article
Opinions about content
Generally unreliable : That site mostly spews trivial information
Arguments to avoid
Arguments to avoid Good arguments