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Image Group International
Image Group International (IGI) is a private consultancy established in 1989 by Jon Michail in Melbourne, Australia. The company offers services in personal branding, executive image consulting, leadership development, and reputation management. IGI has worked with professionals across several sectors, including business, politics, media, and education.
History
[edit]Jon Michail founded Image Group International after a career in fashion and image consulting. The business was founded on the premise that personal presentation can influence leadership effectiveness, public trust, and professional success.
In 2024, the company's journey was featured in a detailed retrospective article titled "From Melbourne to Manhattan: The 36-Year Journey of Image Group International."Shruti (2025-04-25). "From Melbourne to Manhattan: The 36-Year Journey of Image Group International". Medium. Retrieved 2025-05-01.
Services
[edit]The company provides coaching and consultancy in:
Personal branding strategy
Leadership image and executive presence
Reputation and perception alignment
IGI has developed several proprietary methodologies, such as:
Reputrak 360™
Authentic Personal Branding™
Authority Personal Branding System™
Public Mentions and Recognition
[edit]In 2024, Jon Michail and Image Group International received the "Excellence in Finance Leaders – Education & Training Award" at the FiNext Awards held in Dubai. The award recognised IGI's contribution to leadership and professional development within the finance and education sectors."Jon Michail Honored at FiNext Conference". Digital Journal. 2024-03-12. Retrieved 2025-05-01.
While IGI has been mentioned in public media, the available sources do not offer in-depth, independent, secondary coverage sufficient to establish notability under Wikipedia guidelines.
Other articles that briefly mention IGI or its founder include:
"The Brand is You: Image in the Age of First Impressions", SmartCompany"The Brand is You: Image in the Age of First Impressions". SmartCompany. Retrieved 2025-05-01.
"For months, I lived in sartorial heaven. But when I came home...", The Sydney Morning Herald"For months, I lived in sartorial heaven. But when I came home..." The Sydney Morning Herald. 2023-06-12. Retrieved 2025-05-01.
"The Business of Authentic Personal Branding", HRD America"The Business of Authentic Personal Branding". HRD America. Retrieved 2025-05-01.
"Why Australian retailers need to invest in personal branding", Inside Retail Asia"Why Australian retailers need to invest in personal branding". Inside Retail Asia. 2023-05-04. Retrieved 2025-05-01.
Founder
[edit]A 2011 profile in Neos Kosmos titled "Jon-Michail’s real world" explored his early career, transition from fashion to corporate consulting, and influence on image leadership in Australia."Jon-Michail's real world". Neos Kosmos. 2011-08-01. Retrieved 2025-05-01.
Jon Michail is the founder and current CEO of IGI. His background spans fashion design and leadership consulting. He has written publicly on branding and image topics and contributes content to business and leadership publications. He is also a member of the Forbes Coaches Council."Jon Michail Profile". Forbes Coaches Council. Retrieved 2025-05-01.