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UserWay

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UserWay
Company typePrivate
IndustryDigital accessibility
Founded2016; 9 years ago (2016)
FounderAllon Mason
Headquarters
Wilmington, Delaware
,
USA
Owner
Websiteuserway.org

UserWay is a digital accessibility company based in Wilmington, Delaware. The company uses AI and automation in response to legal pressure on companies to make their websites accessible.[1]

History

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UserWay was founded in 2016 by Allon Mason.[2] In 2021, Susan Bennett, the original voice of Apple's Siri personal assistant, became the company spokesperson[3][4] and disability advocate for UserWay's promotional campaign which also starred Dr. Orna Guralnik.[5] In December 2021, the company submitted a first draft prospectus for its IPO on the Tel Aviv Stock Exchange.[6][7][8]

In January 2022, the company issued its IPO on the Tel Aviv Stock Exchange at a value of 120 million NIS. It went on to raise approximately 30 million NIS from institutional clients.[9][10] UserWay began trading on the Tel Aviv Stock Exchange under the name UWAY.[11]

UserWay's Accessibility Widget is available for all major CMS platforms as well as plain HTML/CSS/JS sites. UserWay's technology meets compliance laws based on WCAG 2.1 AA standards and as required by the ADA.[12][13]

In December 2023, UserWay announced that it would be acquired by American firm Level Access at a cost of $98.7 million in a cash deal merger despite the ongoing controversy surrounding overlays. [14][15][16] The transaction was completed in March 2024, making the company private once again.[17]

Misleading claims

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In 2024, a class action lawsuit was filed against UserWay, alleging that several of its claims were exaggerated, that its widgets didn't ensure compliance and, in some cases, made websites harder to use for people with disabilities.[18]. The Financial Times reported that websites using UserWay and other accessibility widget companies are still far from compliant with accessibility regulations, with some of them having basic accessibility errors.[19]

References

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  1. ^ לוי, אביב (2022-01-24). "החברות ששינו את התוכניות בעקבות גל הירידות". Globes. Retrieved 2023-01-06.
  2. ^ Shein, Esther (2020-07-30). "AI-powered tool aims to help reduce bias and racially charged language on websites". TechRepublic. Retrieved 2023-01-06.
  3. ^ "Siri reveals herself to promote web accessibility for Userway". The Drum. Retrieved 2023-01-06.
  4. ^ Al-Heeti, Abrar. "Siri's original voice now advocates for a more accessible web". CNET. Retrieved 2023-01-06.
  5. ^ Lovejoy, Ben (2022-05-19). "Siri visits Couples Therapy star Dr. Orna Guralnik in sketch for web accessibility company". 9to5Mac. Retrieved 2023-01-06.
  6. ^ "בלי שלב ציבורי: החברה להנגשת אתרים סגרה הנפקה לפי שווי של 120 מיליון שקל | כלכליסט". calcalist (in Hebrew). 2022-01-10. Retrieved 2023-01-06.
  7. ^ Alexiou, Gus. "Retailers To Lose $828 Million Of Sales Over Christmas Due To Inaccessible Websites". Forbes. Retrieved 2023-01-06.
  8. ^ "Susan Bennett, Siri voice, partners with accessibility startup UserWay". The Jerusalem Post. ISSN 0792-822X. Retrieved 2023-01-06.
  9. ^ זומר, נווית (2022-01-30). "החברה שמנייתה זינקה ב-38% בשבוע: "השוק לא ער לגמרי לנושא הנגישות"". Ynet (in Hebrew). Retrieved 2023-01-06.
  10. ^ "בלי שלב ציבורי: החברה להנגשת אתרים סגרה הנפקה לפי שווי של 120 מיליון שקל | כלכליסט". calcalist (in Hebrew). 2022-01-10. Retrieved 2023-01-06.
  11. ^ "UWAY: Userway Ltd Stock Price Quote - Tel Aviv - Bloomberg". Bloomberg.com. Retrieved 2023-01-06.
  12. ^ InclusionHub. "UserWay". www.inclusionhub.com. Retrieved 2023-01-06.
  13. ^ "UserWay Launches Version 4.0 of Its Accessibility Platform". Speech Technology Magazine. 2022-04-26. Retrieved 2023-01-06.
  14. ^ "Overlay Fact Sheet". overlayfactsheet.com. Retrieved 2025-06-18.
  15. ^ Wrobel, Sharon (31 December 2023). "Israel digital accessibility startup to be bought by US firm in deal valued at $99m". Times of Israel. Retrieved 19 February 2024.
  16. ^ "#UserWay Will Get You Sued". Adrian Roselli. 2021-09-13. Retrieved 2025-06-18.
  17. ^ "Level Access Completes Acquisition of UserWay, Signaling the Next Evolution of Digital Accessibility". Morningstar. Retrieved 2024-03-20.
  18. ^ Louise, Nickie (2024-12-24). "Userway faces class action lawsuit over alleged false accessibility and ADA compliance claims". TechStartups. Tech Startup. Retrieved 2025-10-11.
  19. ^ Kao, Joanna S (2024-04-07). "Blind internet users struggle with error-prone AI aids". Financial Times. Financial Times. Retrieved 2025-10-11.


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