Draft:Borboleta Beauty

Submission declined on 13 March 2025 by Rusty Cat (talk).

This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies.

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Declined by Rusty Cat 30 days ago. Last edited by Citation bot 30 days ago. Reviewer: Inform author.

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Borboleta Beauty

Introduction

Borboleta Beauty ^[1] ^[2]is a prominent American beauty brand specializing in eyelash extensions, products, and education. Founded in 2013 by lash artist Kimber Jaynes, the company has grown to become a global leader in the eyelash industry.

History

In 2013, Kimber Jaynes^[3], a Salt Lake City-based lash artist, identified a gap in the market for high-quality lash products and education. Motivated by her passion for beauty and a desire to support fellow lash artists, she established Borboleta Beauty. The name "Borboleta," meaning "butterfly" in Portuguese, symbolizes diversity and uniqueness in beauty. Initially, Jaynes operated the business from her home, with her husband assisting in fulfilling orders. As demand for Borboleta's products and training programs increased, the company expanded its operations and hired a full-time staff.

Products and Services

Borboleta Beauty offers a comprehensive range of eyelash extension products^[4], including ultra-soft lashes, fast-drying adhesives, and specialized application tools. The company is also renowned for its extensive education programs, such as The Lash Academy^[5], which provides both aspiring and experienced lash artists with opportunities to enhance their skills and advance their careers.

Partnerships and Collaborations

In May 2024, Borboleta Beauty announced an exclusive partnership with Milady^[6], a leading provider of beauty and wellness education. This collaboration aims to supply beauty schools with comprehensive lash education solutions, combining Milady's curriculum with Borboleta's professional-grade products. The partnership is designed to elevate industry standards and produce well-trained lash artists.

Leadership Changes

In June 2023, Mike Alexander ^[7] was appointed as the Chief Executive Officer of Borboleta Beauty and joined the company's Board of Directors. Before joining Borboleta, Alexander served as the Global Vice President of Sales and Business Development at PMD Beauty, where he played a pivotal role in the company's global expansion.

Mission and Values

Borboleta Beauty is committed to empowering lash artists by providing high-quality products, exceptional education, and ongoing support. The company fosters a sense of community and collaboration within the beauty industry, aiming to uplift and inspire professionals worldwide.

[1] ttps://www.borboletapro.com/

[2] ttps://borboleta.com/

[3] ttps://www.linkedin.com/in/kim-jaynes-589955145/

[4] "Professional Lash Extensions and Supplies | BorboletaPro".

[5] "Eyelash Extension Training | Lash Certification | BorboletaPro".

[6] "Borboleta Beauty Announces Partnership with Milady" (Press release).

[7] ttps://www.linkedin.com/in/mike-alexander-3578a44a/

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