Draft:Made the Edit
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| Industry | Fashion |
|---|---|
| Founded | 2017 |
| Founder | Lizzie Darby |
| Website | madetheedit.com |
Made the Edit is a British shoe company specialising in curated women's footwear in the accessible luxury segment. Founded by Lizzie Darby in 2017 as a pop-up store, the company now operates both online and through a physical retail location in Battersea, London.
History and Business Model
[edit]Made the Edit was established as a curated women's shoe retailer offering a revolving collection of limited-edition footwear styles not typically found on the UK high street. Each style is selected based on quality, comfort, and style. The brand sources products from European shoemakers and adopts a community-informed approach to curation, involving customer feedback, trend data, and demand insights.
The company has been described by Grazia UK as a “sanctuary of shoes”.[1]
Made the Edit focuses on small-batch production and sustainability, aligning with broader industry trends toward reduced waste and on-demand manufacturing.
Product Range
[edit]The company initially focused on stylish, comfortable flats—a category the founder found underserved in the UK market. Today, its product range includes heels, loafers, boots, and accessories. Many styles are produced in limited quantities using off-cut leathers from luxury production, reducing material waste.
The curation is based on customer polls, trend tracking, and cultural movements. According to reports from McKinsey and Vogue Business, the accessible luxury segment, often referred to as “quiet luxury,” is experiencing growth, driven by demand for high-quality, versatile pieces at more affordable price points.[2][3]
Approach to Sustainability
[edit]Made the Edit promotes small-batch production and emphasises product longevity through its shoe care guidance. Its model aligns with findings in the State of Fashion 2025 report by McKinsey, which notes the growing importance of agility and waste reduction in fashion manufacturing.[4]
References
[edit]- ^ "The Best Local Shops, Boutiques And Independent Businesses In The UK, As Nominated By You". Grazia. 2025-04-04.
- ^ Criales-Unzueta, José. "How quiet luxury changed dupe culture". Vogue Business. 2024-12-12. Retrieved 2025-07-14.
- ^ Brown, Rachael. "McKinsey & Nike: The State of Fashion Manufacturing in 2025". Manufacturing Digital. 2024-11-15. Retrieved 2025-07-14.
- ^ "The State of Fashion 2025: Challenges at every turn". McKinsey & Company. Retrieved 2025-07-14.