Draft:Moving Walls
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| Company type | Private |
|---|---|
| Industry | Outdoor Advertising |
| Founded | 2008 |
| Founder | Srikanth Ramachandran |
| Headquarters | Far East Finance Building, #8‑02, 14 Robinson Road, Singapore 048545, Singapore |
Key people | Mehul Mandalia (VP); Mandakini Negi (Managing Director); Sundararaman L (Executive Director); Anil Dutt (Chief Agility Officer) |
Number of employees | 207[1] |
| Parent | Moving Walls Group |
| Website | www |
Moving Walls is an outdoor advertising technology company founded in 2008 in Singapore. It develops programmatic buying, planning, and audience measurement solutions for out-of-home (OOH) media across multiple regions, including Asia, Africa, and North America.
History and Expansion
[edit]The company was founded by Srikanth Ramachandran and initially focused on OOH audience measurement using multi-sensor technology. It later expanded its services to include ad inventory planning and automated media buying.[2]
In March 2023, Moving Walls inaugurated operations in China and the United States, marking a significant step in its global growth strategy.[3]
In May 2020, Moving Walls acquired Ahoy, a mobile ad-tech company in Singapore, integrating its technology into Moving Walls’ Location Media Xchange platform.[4]
Platforms and Technology
[edit]Moving Walls’ flagship platform, Location Media Xchange (LMX), enables programmatic OOH advertising and integrates audience analytics via partnerships such as with Quividi.[5]
In November 2023, the firm partnered with Cedara to incorporate CO₂ emissions calculations into campaign planning for sustainable advertising strategies.[6]
Partnerships and Initiatives
[edit]- In December 2022, Moving Walls and Adsmovil launched automated OOH advertising tools for Latin American markets.[7]
- In early 2023, the company partnered with Dentsu Africa to roll out addressable DOOH campaigns in several African countries.[8][9]
- In 2024, Moving Walls partnered with Hola Media Group to provide performance measurement services across major Indian cities.
Market Activities
[edit]In May 2019, Moving Walls launched a campaign in India using its "Three Billboards" initiative to offer standardised post-campaign analysis with major agencies like Rapport WW, covering over 20,000 sites across Asia and the USA.[10]
See also
[edit]References
[edit]- ^ "Moving Walls is a media technology group with a presence across four continents and seven markets". LinkedIn. Retrieved 11 July 2025.
- ^ "Milestones: Moving Walls' Srikanth Ramachandran on uniting media and technology for a better world". Marketech APAC. 3 June 2023. Retrieved 11 July 2025.
- ^ "Moving Walls strengthens global presence with new additions in China, US". Marketing Interactive. 2 March 2023. Retrieved 11 July 2025.
- ^ "Moving Walls acquires Ahoy's ad-tech platform". ET BrandEquity. 2 June 2020. Retrieved 11 July 2025.
- ^ "Quividi partners with Moving Walls for programmatic DOOH". Digital Signage Today. 12 December 2022. Retrieved 11 July 2025.
- ^ "Moving Walls partners with Cedara to drive sustainable advertising". Media4Growth. 7 November 2023. Retrieved 11 July 2025.
- ^ "Moving Walls, Adsmovil partner to launch automated OOH advertising". Geospatial World. 6 December 2022. Retrieved 11 July 2025.
- ^ "Moving Walls partners with Dentsu Africa". Media Update. 14 March 2023. Retrieved 11 July 2025.
- ^ "Dentsu partners with Moving Walls to enable addressable DOOH in Africa". LBB Online. 15 March 2023. Retrieved 11 July 2025.
- ^ "Moving Walls launches outdoor advertising measurement solution in India". ET BrandEquity. 30 May 2019. Retrieved 11 July 2025.