Wyldfire: Difference between revisions
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Revision as of 20:06, 23 April 2015
 | This article, Wyldfire, has recently been created via the Articles for creation process. Please check to see if the reviewer has accidentally left this template after accepting the draft and take appropriate action as necessary.
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Wyldfire is a location based dating application currently only available on iOS. Wyldfire was founded by Andrew White & Brian Freeman out of San Diego, Ca.[1]
First written about in May of 2014 - the purpose of the app is to create a better environment for women online, by giving women control over which men join the network. The application was one of the first of its kind to gain notoriety in the "Female Friendly," dating app space based upon the date of its first press article on Askmen.com[2]
The company's first marketing message centered around a "ditch the creeps," movement supported by a humorous YouTube Video titled Ditch the Creeps! depicting a "creepy," man. After having some success getting a series of articles around this concept,[3][4] the company moved to a less aggressive marketing tagline in November 2014, "The Dating Tribe Where Ladies Are the Gatekeepers."[5]
A series of new competitors have entered the market since Wyldfire's launch in June 2014 with a "female-friendly focus." Bumble, Siren, Singled Out, Masque, & Antidate all focus on a "women-first," model.[6]
Wyldfire has 3 YouTube marketing videos they have released to-date.
- 1. "Ditch The Creeps"
- 2. "Product Demonstration," feat. music by Betty Who
- 3. "Wyldfire Founders Tell Their Story!"
References
- ^ Stastny, Neal (30 April 2014). "Can a New Exclusive, Invite-Only Dating App Weed Out The Creeps?". Askmen.com. Askmen.com. Retrieved 19 April 2015.
- ^ Bercovici, Jeff (22 July 2014). "What Do Women Want From A Dating App? These Two Tech Dudes Think They Know". Forbes.com. Forbes.com. Retrieved 19 April 2015.
- ^ Duberman, Amanda (12 June 2014). "Invite-Only Dating App 'Wyldfire' Hopes To De-Creep Your Matches". HuffingtonPost.com. Huffington Post. Retrieved 19 April 2015.
- ^ Borison, Rebecca (11 June 2014). "A New Dating App Won't Let Men Join Unless Women Approve Them First". BusinessInsider.com. Business Insider. Retrieved 19 April 2015.
- ^ Pifer, Carly (6 November 2014). "A Dating Site Where Women Call All The Shots". refinery29.com. Refinery29r. Retrieved 19 April 2015.
- ^ Heisey, Monica (10 April 2015). "Will Female-Friendly Dating Apps Make Dating Suck Less?". Flare.com. Flare. Retrieved 19 April 2015.
| This article, Wyldfire, has recently been created via the Articles for creation process. Please check to see if the reviewer has accidentally left this template after accepting the draft and take appropriate action as necessary.
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