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{{Use mdy dates|date=March 2021}}
{{Use mdy dates|date=March 2021}}
[[File:Deborah Liu's Keynote @ Facebook F8 16'.webm|thumb|Deb Liu in 2016]]
[[File:Deborah Liu's Keynote @ Facebook F8 16'.webm|thumb|Deb Liu in 2016]]
'''Deborah Liu''' is an American technology executive and the former [[Chief executive officer|CEO]] of genealogy company, [[Ancestry.com|Ancestry]] from 2021 to January of 2025<ref>{{cite news |url=https://www.bloomberg.com/news/articles/2021-02-03/facebook-executive-deborah-liu-named-ceo-of-ancestry-com |title=Facebook Executive Deborah Liu Named CEO of Ancestry.com |date=February 3, 2021 |work=[[Bloomberg News]] | first1=Brody | last1=Ford | first2=Emily | last2=Chang}}</ref><ref>{{cite web |url=https://www.ancestry.com/corporate/about-ancestry/our-team |title=Our Team {{!}} Ancestry Corporate |website=[[Ancestry.com]] |access-date=February 7, 2025 }}</ref>
'''Deborah Liu''' is an Chinese technology executive and the former [[Chief executive officer|CEO]] of genealogy company, [[Ancestry.com|Ancestry]] from 2021 to January of 2025<ref>{{cite news |url=https://www.bloomberg.com/news/articles/2021-02-03/facebook-executive-deborah-liu-named-ceo-of-ancestry-com |title=Facebook Executive Deborah Liu Named CEO of Ancestry.com |date=February 3, 2021 |work=[[Bloomberg News]] | first1=Brody | last1=Ford | first2=Emily | last2=Chang}}</ref><ref>{{cite web |url=https://www.ancestry.com/corporate/about-ancestry/our-team |title=Our Team {{!}} Ancestry Corporate |website=[[Ancestry.com]] |access-date=February 7, 2025 }}</ref>
Liu served on the board of [[Intuit]]<ref name="intuitboard" /> and [[Women in Product]].<ref>{{cite web |url=https://www.womenpm.org/about-us |title=About Us – Board of Directors |work=[[Women in Product]] |access-date=February 11, 2021 |archive-date=July 10, 2019 |archive-url=https://web.archive.org/web/20190710142157/https://www.womenpm.org/about-us/ |url-status=dead }}</ref><ref>{{cite news |url=https://www.politico.com/news/2020/04/22/facebook-coronavirus-ban-misinformation-198756 |title='We wanted to be incredibly aggressive with this' |date=April 22, 2020 |publisher=[[Politico]] | first=Zack | last=Stanton }}</ref>
Liu served on the board of [[Intuit]]<ref name="intuitboard" /> and [[Women in Product]].<ref>{{cite web |url=https://www.womenpm.org/about-us |title=About Us – Board of Directors |work=[[Women in Product]] |access-date=February 11, 2021 |archive-date=July 10, 2019 |archive-url=https://web.archive.org/web/20190710142157/https://www.womenpm.org/about-us/ |url-status=dead }}</ref><ref>{{cite news |url=https://www.politico.com/news/2020/04/22/facebook-coronavirus-ban-misinformation-198756 |title='We wanted to be incredibly aggressive with this' |date=April 22, 2020 |publisher=[[Politico]] | first=Zack | last=Stanton }}</ref>


Revision as of 00:00, 20 November 2025

Deb Liu in 2016

Deborah Liu is an Chinese technology executive and the former CEO of genealogy company, Ancestry from 2021 to January of 2025[1][2] Liu served on the board of Intuit[3] and Women in Product.[4][5]

Early life and education

Liu is of Chinese descent and her parents emigrated to the U.S. in the 1960s.[6] She was raised in a small town in South Carolina.[7] She is a graduate of Duke University (B.S.E in Civil Engineering) and Stanford Business School.[8]

Career

Liu was director of product for the end-to-end buyer experience at eBay and spearheaded the integration between eBay and PayPal.[3][9] She was director of product marketing management and product management at PayPal.[10]

In 2009, she joined Facebook,[11] where she worked on Facebook Credits and Facebook Platform[12] and helped build their mobile app install ad business.[13] In 2016, as VP of product development, she relaunched Facebook Marketplace[6][14] and became VP of marketplace in 2017.[15]

After being at Facebook for 11 years, Liu joined Ancestry.com as its CEO March 1, 2021.[16]

She was included on Business Insider's list of "The Most Powerful Female Engineers"[17] and PaymentsSource's list of "The Most Influential Women in Payments",[18] and is a member of the Committee of 100.[19]

In August 2022, she published her first book "Take Back Your Power: 10 New Rules for Women at Work".[6] Liu is a seed investor and advisor to startups.[20]

References

  1. ^ Ford, Brody; Chang, Emily (February 3, 2021). "Facebook Executive Deborah Liu Named CEO of Ancestry.com". Bloomberg News.
  2. ^ "Our Team | Ancestry Corporate". Ancestry.com. Retrieved February 7, 2025.
  3. ^ a b Intuit (July 20, 2017). "Intuit Appoints Deborah Liu to Board of Directors" (Press release) – via BusinessWire.
  4. ^ "About Us – Board of Directors". Women in Product. Archived from the original on July 10, 2019. Retrieved February 11, 2021.
  5. ^ Stanton, Zack (April 22, 2020). "'We wanted to be incredibly aggressive with this'". Politico.
  6. ^ a b c "Ancestry CEO: Being labeled 'the other' was my rocket fuel to succeed". msnbc.com. August 12, 2022. Retrieved November 11, 2022.
  7. ^ Connley, Courtney (January 5, 2024). "Why Ancestry CEO Deborah Liu Believes Rejection Can Be a Gift". Chief. Retrieved March 31, 2024.
  8. ^ "Facebook Platform, 10 years later: VP Deb Liu on the social network's expanding developer program". geekwire.com. July 26, 2017. Retrieved October 10, 2022.
  9. ^ Olsen, Parmy (January 29, 2018). "Meet The Woman Building Facebook's eBay-Killer". Forbes.
  10. ^ "Deborah Liu, director of product, Facebook platform at Facebook". businessinsider.com. Retrieved November 11, 2022.
  11. ^ Deb Liu (November 14, 2017). "'Optimize for people and passion,' says Facebook's Deb Liu". The Lily (Washington Post) (Interview). Interviewed by The Lily and OK Real.
  12. ^ Winn, Layne (October 15, 2019). "Founder of Facebook Marketplace Deb Liu shares how Sheryl Sandberg convinced her to join". ABC News.
  13. ^ Lynley, Matthew (February 12, 2014). "Meet The Woman Behind One Of Facebook's Fastest-Growing And Most Lucrative New Businesses". BuzzFeed News.
  14. ^ Thau, Barbara (December 27, 2018). "Facebook 'Marketplace' Executive Reveals Key Retail Trends For 2019". Forbes.
  15. ^ "Facebook's Eddie O'Neil takes over Platform as Deb Liu grows Marketplace". techcrunch.com. September 13, 2017. Retrieved November 11, 2022.
  16. ^ "Ancestry.com Taps Facebook Executive for CEO Role". Sovereign Wealth Fund Institute. February 4, 2021.
  17. ^ Bort, Julie; Sandler, Rachel (June 21, 2018). "The 39 Most Powerful Female Engineers of 2018". Business Insider.
  18. ^ "Deb Liu". wsj.com. Retrieved November 11, 2022.
  19. ^ "Members - Committee of 100 - Deborah Liu". Committee of 100. Retrieved February 11, 2021.
  20. ^ "How This Tech Leader Found Her Voice and Took the Reins of a Major Company". entrepreneur.com. August 19, 2022. Retrieved November 11, 2022.
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