Draft:Whistle (Brand)
Submission declined on 2 August 2025 by KylieTastic (talk).
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| Submission declined on 6 February 2025 by ToThAc (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: Declined by ToThAc 5 months ago.
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Comment: Remove or incorporate the "clean aligners" and "dental crowns" sections. They're the biggest offenders of NOTADVERT. ToThAc (talk) 22:00, 6 February 2025 (UTC)
Whistle (previously known as LoveMySmile) is an Indian dental care company, headquatered in New Delhi, India. It was founded in year 2020. It specializes in D2C orthodontic products that are used in cosmetic dentistry treatments. The brand uses CAD/CAM technology in their treatments. The CEO & Owner of Whistle is Amarinder Singh.
History
[edit]Whistle was established with the goal to provide cosmetic dental solutions. In May 2024, Whistle was selected as Field Global Immersion Project Partner for Harvard Business School.[1]
Whistle collaborates with licensed orthodontists for diagnostics and treatment.
Marketing
[edit]Whistle had associated with an ad agency Wieden+Kennedy India for a ad campaign in December 2023 named "Mute Films".[2][3] This campaign focused on young adults who hesitates to smile and speak in public. The campaign used a morchang (Rajasthani jaw harp) soundtrack to highlight cultural relevance.
Whislte was also shortlisted in Campaign India Film Crest Awards 2024 in multiple categories including Post production, Music and Best Direction.
References
[edit]- ^ "Whistle, a Dental Beauty Products Company, selected as Field Global Immersion Project Partner for Harvard Business School – Medgate Today". Retrieved 2025-02-06.
- ^ "Whistle launches mute films to unveil its invisible teeth aligners". www.afaqs.com. Retrieved 2025-02-06.
- ^ "Whistle quirkily plays up confidence that comes with perfect teeth, pitches invisible aligners". 2023-12-22. Retrieved 2025-02-06.
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