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Ruggable

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Ruggable
Founded2008
FounderJeneva Bell[1]
Headquarters,
ProductsRugs
Number of employees
1,000[1] (2024)
Websiteruggable.com

Ruggable is a home decor brand best known for its machine‑washable rugs. It uses a two‑piece system made up of a decorative rug cover and a non‑slip pad.[1][2][3]

History

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In 2008, Jeneva Bell and her business partner were trying to create a product. They were inspired by the velvet Huggable Hangers they saw on TV and decided to design a machine washable rug. The product was in prototyping for two years. Jeneva then bought out her business partner. In 2017, a venture capitalist firm invested in Ruggable and it allowed them to launch their website and digital advertisements. This investment ramped up their growth.[1]

References

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  1. ^ a b c d Taylor, Aidan (21 October 2024). "Ruggable's 'overnight success' was a decade in the making". Business of Home. Retrieved 23 July 2025.
  2. ^ Leech, Marie (9 December 2022). "Female-founded Ruggable launches furniture brand that promises to be just as durable". The Business Journals. Retrieved 23 July 2025.
  3. ^ Reeve, Jackie (4 August 2023). "Ruggable's Washable Rugs: Why We Love Them (but Also Hate Them Sometimes)". New York Times. Retrieved 23 July 2025.