Impact Media
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| Founded | 2020 |
|---|---|
| Founders | Tim Chau Michelle Andrews |
| Type | Social media news organization |
| Purpose | Social activism and youth-focused news dissemination |
| Website | impact |
Instagram information | |
| Page | |
| Followers | 2.5 million |
| Contents are in | English |
Updated: April 28, 2025 | |
Impact Media is an American social media news organization focused on delivering socially-conscious content to Gen Z audiences.[1] Founded in 2020, the company specializes in activism, politics, culture, and current events distributed primarily through platforms like Instagram and TikTok.[2]
Background
[edit]Impact Media was launched in response to the rapid rise of social media-based activism during the COVID-19 pandemic and the global racial justice movements of 2020.[2] During this time, Generation Z increasingly turned to digital platforms as primary sources of information and advocacy.[1]
Founded by Tim Chau and Michelle Andrews, Impact Media sought to bridge the gap between activism and journalism by creating accessible, action-driven content.[2]
History
[edit]Impact Media was established in 2020, initially focusing on creating digestible explainers and educational slideshows distributed through Instagram.[1] The organization quickly gained traction, building a following of over 2.5 million Instagram users by 2025.[1]
Leadership at Impact Media prioritized diversity, with LGBTQ+ leaders and contributors featured prominently.[3] The company later expanded into event organizing and partnerships with nonprofits and advocacy organizations.[2]
Content and coverage
[edit]Impact Media produces a range of multimedia content including news explainers, documentary videos, op-eds, and activist toolkits.[2] Its reporting covers topics such as climate change, racial justice, LGBTQ+ rights, reproductive rights, and mental health.[1]
The platform emphasizes visually-driven storytelling optimized for Instagram and TikTok, with an editorial tone balancing information dissemination and advocacy.[1]
Impact Media also organizes offline events, including "Z-Con," a conference aimed at Gen Z creators, activists, and entrepreneurs seeking to foster dialogue on social change.[4]
Reception and influence
[edit]Impact Media has been cited by major publications such as The New York Times as a rising force in reshaping how young audiences consume news.[1] The company's integration of activism into news reporting has been recognized as both innovative and representative of broader trends among Generation Z media consumers.[2]
Recognition
[edit]Impact Media and its leadership have received multiple industry recognitions. The organization won the 2022 Shorty Impact Award and received the Audience Honor in the same year.[5]
Impact Media was named a Webby Awards Honoree and Nominee in 2022,[6] and received another Webby Nomination in 2023.[7]
The company’s founders were also recognized in Forbes 30 Under 30 for their contributions to media innovation and social entrepreneurship.[8][9]
In addition, Impact Media was honored by Fast Company as a Design by Innovation Honoree in the Best Design North America category.[10]
References
[edit]- ^ a b c d e f g Roose, Kevin (February 22, 2024). "Instagram's Uneasy Rise as a News Site". The New York Times. Retrieved April 27, 2025.
- ^ a b c d e f Sherry, Ben (December 2022). "How This Activist Media Company Is Mobilizing Gen-Z for Good". Inc. Retrieved April 27, 2025.
- ^ Liscomb, Megan (December 2021). "It's A Weird Time To Be Queer At Work. Here's How This Nonbinary CEO Pushes Their Company To Do Better". BuzzFeed News. Retrieved April 27, 2025.
- ^ Rosen, Rebecca (March 2024). "I'm a millennial who attended ZCon, a conference for Gen Z creators and activists. Here's what I learned". Fast Company. Retrieved April 27, 2025.
- ^ "Shorty Impact Awards 2022 Winners". Shorty Awards. Retrieved April 27, 2025.
- ^ "2022 Webby Awards Honorees". The Webby Awards. Retrieved April 27, 2025.
- ^ "2023 Webby Awards Nominees". The Webby Awards. Retrieved April 27, 2025.
- ^ Hasan, Zoya (October 6, 2023). "The Under 30 Lister Behind The Scenes Of Green Hydrogen's First Unicorn". Forbes. Retrieved April 27, 2025.
- ^ Hasan, Zoya (December 22, 2023). "A Year In Review With The Forbes 30 Under 30". Forbes. Retrieved April 27, 2025.
- ^ "Fast Company Design Innovation Awards 2023". Fast Company. Retrieved April 27, 2025.