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Aftershock PC
IndustryComputer hardware
Consumer Electronics
Founded2012
FoundersMarcus Wee[1]
Joe Wee[2]
HeadquartersSingapore
Melbourne, Australia
ProductsDesktops, Laptops,
PC Designs, Gaming Monitor
Number of employees
137[3]
Websitehttps://www.aftershockpc.com

Aftershock PC is a gaming computer manufacturer specialising in gaming computers and systems. It is dual headquartered in Singapore and Melbourne, Australia.

History

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Aftershock PC was founded in 2012 by Marcus Wee, with his twin brother Joe Wee joining in 2013.[4] Initially specialising in gaming laptops and notebooks,[5] it expanded its products to include gaming desktop computers in November 2014.[6]In February 2022, Aftershock PC announced Aftershock Endgame, a major expansion of its headquarters, encompassing an experiential centre, a service centre, and a production bay.[7][8][9] The headquarters officially opened to the public on 19 February 2022 at B Central, Singapore.[10] The same month, the company launched a custom keyboard e-store and physical experience center in partnership with Singapore keyboard company Tempest.[11]

Expansion into Malaysia

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Aftershock PC first entered the Malaysian market in December 2014,[12][13] and later re-entered in February 2018 under a new brand called Level51 PC, with support from Taiwanese laptop manufacturer Clevo.[14]

The company introduced its range of gaming laptops to the Malaysian market and opened its first showroom in Sunway City. It later partnered with Secretlab, a long-time collaborator,[15] to provide customers with an in-store experience for its gaming chairs at Level51's showroom.[16]

In August 2022, Level51 PC rebranded to Aftershock PC in order to unify Aftershock PC's identity across Singapore and Australia. The rebrand was officially unveiled at Malaysia's IT Fair from August 26 to 28.[17][18][19]

Expansion into Australia

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In August 2018, Aftershock PC launched in Australia, opening its first showroom in St Kilda, Melbourne.[20] In July 2021, the company opened a new 40,000 sqft headquarters in Melbourne.[21] In 2023, the company's facility sustained flood damage, disrupting operations. However, the company successfully recovered and resumed its activities.[22]

Products

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Aftershock PC expanded into gaming monitors under its TECHYARD brand, offering OLED and esports-grade displays.[23]

References

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  1. ^ Teo, Melissa (27 September 2021). "All work, all play: Aftershock PC founder games with his staff after office hours; proud of their work-life balance". AsiaOne. Retrieved 21 March 2025.
  2. ^ "Joe Wee | Prestige 40 Under 40 2023". Prestige Online - Singapore. 13 September 2023.
  3. ^ "Aftershock PC Employee Directory, Headcount & Staff | LeadIQ". leadiq.com.
  4. ^ Han, Goh Yan (13 December 2020). "ST Singaporean of the Year 2020: Entrepreneur twins build up custom PC firm Aftershock". The Straits Times. Retrieved 25 March 2025.
  5. ^ Custer, C. (20 November 2012). "Aftershock Serves Singapore with Custom Gaming Laptops". www.techinasia.com.
  6. ^ Mary-Anne, Lee (10 November 2014). "Want a customisable gaming desktop? Check out Aftershock's latest offerings". www.techinasia.com.
  7. ^ "Aftershock PC Unveils Experiential Centre For Gamers And Enthusiasts in Singapore". justsaying.ASIA. 17 February 2022.
  8. ^ "Aftershock Endgame: a new consumer experience pushing boundaries for all things PC". 16 February 2022.
  9. ^ Heng, Joanne (17 February 2022). "Aftershock PC redefines the custom PC consumer journey with new experiential centre". The Tech Revolutionist.
  10. ^ Leong, Kevin. "Pushing boundaries with Aftershock Endgame – Aftershock PC's spanking new experiential centre". www.hardwarezone.com.sg.
  11. ^ "Mash - Tempest And Aftershock PC Launch Custom Keyboard Experience Centre And E-Store". justsaying.ASIA. 20 February 2022.
  12. ^ Mary-Anne, Lee (8 December 2014). "Singapore's favorite custom gaming laptops launch in Malaysia". www.techinasia.com.
  13. ^ Chapree, Chief (5 December 2014). "Singapore's Custom Notebook Builder Aftershock PC Enters Malaysian Market". Lowyat.NET.
  14. ^ Chapree, Chief (23 February 2018). "Exclusive: Level51 Malaysia Opens For Business, Offers Customizable Gaming Laptops and More". Lowyat.NET.
  15. ^ "Exclusive: Secretlab Aims To Bring Practical And Cost Effective Gaming Chairs To Malaysia". Lowyat.NET. 10 December 2015.
  16. ^ Chapree, Chief (23 February 2018). "Secretlab Gaming Chairs Are Now Available At Level51 Malaysia". Lowyat.NET.
  17. ^ "Level51 PC Rebranded As AFTERSHOCK PC Malaysia". BunnyGaming.com. 26 August 2022.
  18. ^ Larcombe, Lewis (25 August 2022). "Level51 PC Rebrands to AFTERSHOCK PC | Kakuchopurei".
  19. ^ Chun, Chong Kar (25 August 2022). "Level51 Will Be Rebranded To AFTERSHOCK PC Malaysia". TechTRP.
  20. ^ Ben Mansill (August 9, 2018). "Singapore PC builder Aftershock launches in Australia". TechRadar.
  21. ^ "Aftershock PC opens up huge new HQ in Melbourne, Australia". TweakTown. July 26, 2021.
  22. ^ "'As bad as it could possibly be': Melbourne business thriving one year after devastating floods". www.9news.com.au. November 26, 2023.
  23. ^ "TECHYARD By AFTERSHOCK PC Offers The Widest Gaming Monitors From OLEDs To Esports-Worthy Displays". July 17, 2024.
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