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Pinterest Inc.

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Vorlage:Infobox website

Pinterest is a pinboard-styled social photo sharing website. The service allows users to create and manage theme-based image collections. The site's mission statement is to "connect everyone in the world through the 'things' they find interesting." Pinterest is managed by Cold Brew Labs, a team based in Palo Alto, California.

Pinterest is especially popular among women.[1]

History

Development of Pinterest began in December 2009, and the site launched as a closed beta in March 2010. The site proceeded to operate in invitation-only open beta. Later, the site made registration possible after an email request.

On August 16, 2011, Time magazine published Pinterest in its "50 Best Websites of 2011" column.[2] Pinterest is similar to earlier social, image bookmarking systems based on the same principle, such as David Galbraith's 2005 project Wists.[3]

The Pinterest app for iPhone was last updated in August 2011.[4] The company also has a mobile website.

In December 2011, the site entered the top 10 social networks, according to Hitwise data, with 11 million total visits per week.[5] The next month, it drove more referral traffic to retailers than Linked In, You Tube, and Google+.[6][7] The same month, the company was named the best new start up of 2011 by TechCrunch.[8] Noted entrepreneurs and investors include: Jack Abraham, Michael Birch, Scott Belsky, Brian S. Cohen, Shana Fisher, Ron Conway, Kevin Hartz, Jeremy Stoppelman, Hank Vigil, and Fritz Lanman.

In January 2012, comScore reported the site had 11.7 million unique users, making it the fastest site in history to break through the 10 million unique visitor mark.[9] Pinterest's wide reach helped it achieve an average of 11 million visits each week in December 2011. Most of the site's users are female, with 97% of the site's Facebook "likes" being made by women.

Usage

Users of Pinterest curate themed image boards, populating them with media found online using the "Pin It" button, or uploaded from their computer.[10] Each such item of media is known as a "pin," and can be a picture, a video, a discussion, or a monetary gift. Pins can be grouped into "boards," which are sets of pins created on a given topic. Pinterest can be accessed by adding the “pin it” button to the desktop bookmark bar, “follow me” and “pin it” button added to personal website or blog pages, and Pinterest for iPhone available through the App Store.[11]

To register for Pinterest, new users must receive an invitation from a friend already registered on Pinterest or request an invitation directly from the Pinterest website. The registration process currently requires users to link their Pinterest account to their Facebook or Twitter account. Users choosing to log in via Facebook must currently be using (or opt in to) Facebook's "timeline" format.[12][13]

Pinterest allows users to follow the activity of other Pinterest users. A Tastemakers page exists to suggest relevant users to follow.[10] When viewing the site's homepage, a user sees a "Pin Feed" that shows activity among the boards and pinners that the user follows.

Copyrighted content

Content creators on sites such as iStock have expressed concern over their work being reused on Pinterest without permission. Getty Images said that it was aware of Pinterest's copyright issues and was in discussion with them. Pinterest has a notification system which allows copyright holders to request that content be removed from the site. One journalist wondered whether such a "safe harbor" status would apply to a business "based almost entirely on using images without permission".[14]. The Boston Business Journal announced that, due to the broad scope of Pinterest's terms of use, it was ceasing to use the service to avoid being sued for copyright infringement. In an article entitled "How your business could get sued for using Pinterest", journalist Galen Moore noted that Pinterest's terms give it the right to sell images that users upload, and that Pinterest could claim protection from infringed third parties but not individual Pinterest users who are exposed to possible litigation.[15]

Business

In early 2011, the company secured a $10 million Series A led by Bessemer Venture Partners. In October 2011, the company secured $27 million in funding from Andreessen Horowitz, which valued the company at USD $200 million.[16] Earlier in the year, it had been valued through venture financing at only $40 million.[17]

As of February 2012, the start-up, with 16 employees, did not have much revenue and was unprofitable.[18] Pinterest derives some income from modifying users' affiliate links to commercial sites. By replacing the original affiliate tracking code with Pinterest's tracking code, any affiliate payment is passed to Pinterest instead of the original affiliate.[19][20]

See also

References

Vorlage:Reflist

de:Pinterest

  1. ↑ Clayton Morris: Pinterest: Facebook for women?, Fox News, February 13, 2012 
  2. ↑ Harry McCracken: The 50 Best Websites of 2011, Time, August 16, 2011. Abgerufen im August 21, 2011 
  3. ↑ You are what you curate: why Pinterest is hawt.
  4. ↑ Pinterest. In: Pinterest. iTunes App Store, abgerufen am 2. November 2011.
  5. ↑ Paul Sloan: Pinterest: Crazy growth lands it as top 10 social site. CNET News, 22. Dezember 2011, abgerufen am 2. Februar 2012.
  6. ↑ Zoe Fox: Pinterest Drives More Traffic Than Google+, YouTube and LinkedIn. Mashable, 1. Februar 2012, abgerufen am 7. Februar 2012.
  7. ↑ Lauren Indvik: Pinterest Becomes Top Traffic Driver for Retailers. Mashable, 29. Januar 2012, abgerufen am 7. Februar 2012.
  8. ↑ Josh Constine: Congratulations Crunchies Winners! Dropbox Is The Best Overall Startup. TechCrunch, 31. Januar 2012, abgerufen am 7. Februar 2012.
  9. ↑ Tuesday, February 7, 2012: Pinterest Hits 10 Million U.S. Monthly Uniques Faster Than Any Standalone Site Ever -comScore. TechCrunch, 7. Februar 2012, abgerufen am 15. Februar 2012.
  10. ↑ a b Melanie Warner Spencer: Pinning: These are a few of my favorite things. Hearst Communications, 11. August 2011, abgerufen am 21. August 2011.
  11. ↑ What is Pinterest? Pinterest.com, abgerufen am 7. Januar 2012.
  12. ↑ Pinterest / Help. Pinterest.com, abgerufen am 8. Februar 2012.
  13. ↑ Hayley Tsukayama: Facebook’s Timeline has some vocal dissenters. The Washington Post, 25. März 2011, abgerufen am 8. Februar 2012.
  14. ↑ Jeff Roberts: Pinterest – is it a Facebook or a Grokster? paidcontent.org, abgerufen am 14. Februar 2012.
  15. ↑ Galen Moore: How your business could get sued for using Pinterest. Boston Business Journal, abgerufen am 20. Februar 2012.
  16. ↑ Kara Swisher: Exclusive: Pinterest Set to Close a New Round with Andreessen Horowitz. AllThingsD, 7. Oktober 2011, abgerufen am 7. Januar 2012.
  17. ↑ Semil Shah: The Rise of Pinterest and the Shift From Search to Discovery. TechCrunch, 6. November 2011, abgerufen am 7. Januar 2012.
  18. ↑ Sarah E. Needleman and Pui-Wing Tam: Pinterest's Rite of Web Passage—Huge Traffic, No Revenue. Wall Street Journal, 16. Februar 2012, abgerufen am 17. Februar 2012.
  19. ↑ Is Pinterest already making money? New York Times, 7. Februar 2012, abgerufen am 14. Februar 2012.
  20. ↑ Skimlinks Downplays Pinterest's Affiliate Link Practice. Marketingland.com, 8. Februar 2012, abgerufen am 15. Februar 2012.
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