Benutzer:Etrimon/Coop@home
Vorlage:AFC submission Vorlage:User sandbox
coop@home is the online supermarket of the Coop Cooperative. Its product range includes more than 13'000 items for daily consumption as well as over 1,200 wines, and a large selection of spirits. There are over 125 delivery vehicles in the coop@home fleet.
History
coop@home began operations on August 24, 2001, delivering in and Around Zurich. Its original name was Remote Ordering, and the range at the time comprised around 3’000 products.
The delivery area gradually expanded to include Basel, Berne, Aargau and Central Plateau, Zug, Biel/Bienne, Lake Geneva and Eastern Switzerland. This expansion occurred between May 2003 and August 2005.
There was a merger of the online supermarket and Wineshop to form coop@home. With an additional 4’000 items, the product range now included over 12’000 products and, at the same time, a gift shop was launched, with a new look on 13 August 2006.
Expansion to mobile devices
On 23 November 2008, coop@home started to deliver a full product range, including fresh produce. All products are now delivered to wherever Swiss Post delivers parcels.
Since 31 May 2009, customers began to be able to order through their iPhones, using the coop@home mobile application. There are now iPad and Android apps as well. These applications are free.
Since October 2010, customers have also been able to use the coop@home online shop in English[1].
Since November 2010, coop@home has exclusively issued electronic delivery notes and invoices, saving 5.9 tonnes of paper each year (which equates to 1.1 million printed pages).
In May 2011, the range of spirits was increased to over 400 products.
Leadership
Rolf Zeller, founding member of coop@home, left Coop at the end of December 2011. His successor is Philippe Huwyler.
Innovations
On 23 November 2011, coop@home launched Switzerland's first Drive In for groceries for customers in the greater Zurich area. Customers order online and the shopping is placed in the boot of their car on the way home.
In December 2012, coop@home opens its second Drive In in Bachenbülach. It is the first Pick Up point integrated into a sales outlet.
On 29 November 2011, coop@home introduced another nationwide first in online shopping – mobile shopping. A pilot project at Coop Bahnhofsbrücke in Zurich allowed customers to simply scan a product’s EAN code using the mobile shopping wand and have their shopping delivered to their home.
As of January 2013, coop@home customers were provided another delivery option: PickPost. Customers now can pick up their shopping at one of 32 PickPost post offices or an SBB ticket counter around Switzerland.
The first Pick Up point in western Switzerland opened in Allaman on 28 May 2013, expanding the servie to Western Switzerland.
A collaboration with Google gives rise to Coop's first virtual sales outlet. In a micro kitchen, employees can assemble their shopping basket at coop@home and have it delivered to the company's address at Google in Zurich. This is another example of coop@home's pioneering role in online supermarket innovations.
Further developing the successful Mobile Shopping Wall at Coop Bahnhofsbrücke in Zurich, in September 2013 coop@home launches more shopping walls at central stations in three locations, where commuters can make use of waiting time while travelling home to do their shopping at the Shopping Wall.[2]
In May 2014, coop@home opens another Shopping Wall at SAP Regensdorf and offers SAP employees special delivery terms (for orders placed by 8:15 a.m., SAP employees can have their shopping delivered to their workplace the same day).
In September 2014, coop@home opens a second logistics centre in Bussigny. An even more extensive choice of delivery slots are now available in French-speaking Switzerland, with later order cut-off times and more regional products. For example, orders placed in Lausanne before 2:30 p.m. are delivered from 6 p.m. onwards.
At the end of 2014, coop@home launches a prototype of the world's first 3.5 tonne carbon construction delivery vehicle. The reduced unladen weight of the new delivery vehicle enables it to carry a heavier load, meaning that deliveries can be made to more customers with fewer journeys. This saves fuel and reduces CO2 emissions.
On 17 December 2014, coop@home expands its network of Drive In stations, with the "Zurich Airport Collection Point". Customers can collect their coop@home order at the Coop store in the Zurich Airport (on the 1st floor, next to check-in 3) daily until 11 p.m.
With Pick Up, on 3 August 2015, Coop brings together the coop@home concept and physical stores, implementing retail cross-channel. Customers can order online and conveniently collect their shopping in store, without any delivery charges (orders placed by 12 noon can even be collected the same day). During the pilot phase, this new service is available in Coop outlets in Buchs, Dielsdorf, Dietikon Silbern, Geroldswil, Oberengstringen, Zurich Bahnhofbrücke, Zurich Hönggermarkt and Zurich Rütihof.
coop@home has had a new look since 5 July 2016. As well as its new design, the new shop is faster than before, features an optimized search function and a new order summary which gives customers a clear overview of their shopping basket. The site also has a mobile responsive design, making it easier to use on mobile devices. coop@home platform awarded with E-Commerce-Award 2016.[3][4]
Services
Delivery service to the house or apartment front door for groceries, non- and near food. The delivery can be left in a safe place if the recipient is out.
"Ordered today – delivered today" for personal delivery by Coop drivers (65% of all Swiss households).
Drive In at Sihlquai 306 in Zurich, collect online shopping free of charge. The order cut-off time is 2 p.m. the same day. There are other Drive Ins at Coop Bachenbülach and Allaman. Pick Up points, where shopping can be collected free of charge in store, are available in Buchs, Dielsdorf, Dietikon Silbern, Geroldswil, Oberengstringen, Zurich Bahnhofsbrücke, Zurich Airport, Zurich Hönggermarkt and Zurich Rütihof.
All products are delivered throughout Switzerland and Liechtenstein by Swiss Post (including in areas where personal delivery is available). All deliveries are also made personally to the house or apartment front door by Swiss Post. The order cut-off time is 2:30 p.m. the previous day.
Facts and figures
Facts
2015 sales: 120 million
Sales growth: with growth of more than 5%, coop@home has maintained a market share of over 40%.
The average spend per shop grew from CHF 170 in 2002 to CHF 231 in 2015.
780’000 registered customers in Switzerland and Liechtenstein
Number of deliveries in 2015: 517’000 (29’000 tonnes of goods)
Employees: approximately 350
Number of delivery vehicles: approximately 125.
Product range
[5] Over 13’000 items at the same prices as in store – including all fresh produce and frozen products
More than 1’200 wines from around the world
More than 500 spirits
A gift shop
CoopMobile Friends - Coop's phone subscription
CoopMobile Prix Garantie Prix Prepay
Mobile top-ups for all Swiss providers
Coop gift cards.
Delivery area
A personal delivery service is available for more than 65% of all Swiss households from Monday to Saturday. Delivery time slots in the afternoon and evening until 10 p.m. – to within the hour.
- Drive In at Sihlquai 306 in Zurich
- Drive In at Coop Bachenbülach
- Drive In at Coop Allaman
- Pick Up at Coop Buchs
- Pick Up at Coop Dielsdorf
- Pick Up at Coop Dietikon Silbern
- Pick Up at Coop Geroldswil
- Pick Up at Coop Oberengstringen
- Pick Up at Coop Zurich Bahnhofsbrücke
- Pick Up at Coop Zurich Airport
- Pick Up at Coop Zurich Hönggermarkt
- Pick Up at Coop Zurich Rütihof
All products including frozen goods are delivered throughout Switzerland and Liechtenstein by our delivery partner Swiss Post:
- daytime from Tuesday to Friday within a delivery time slot between 8 a.m. and 2 p.m. - the same periods during which Swiss Post delivers parcels to that address.
- On Saturdays, deliveries are made between 7:30 a.m. and 5 p.m.
- For 93% of Swiss addresses, there is also the option to have orders delivered in the evening from Tuesday to Friday, between 5 p.m. and 8 p.m. and between 7 a.m. and 11 a.m. on Saturdays.
Payment options
Payment in situ, in cash or by debit or credit card for personal delivery
Online payment by credit card (VISA, Eurocard, American Express and Diners)
Online payment by PostFinance
TWINT Mobile Payment
Online payment with a Coop gift card
Payment by invoice following automatic credit check
PowerPay monthly bill.
Conditions
For supermarket and wine orders, there are staggered delivery fees with a loyalty bonus for regular customers: for example, the delivery fee for a regular shop of CHF 200 are just CHF 6.90.
Minimum order value: CHF 99.90
For Drive In, the minimum order value of CHF 99.90 also applies; there are no additional charges, the service is free.
Gifts from the gift shop are delivered for CHF 10, with no minimum order value. CoopMobiles are delivered free.
References
- ↑ TRENDS. TRAVELS. AND BERLIN: Company profile. In: Company Profile: Coop Switzerland. TRENDS. TRAVELS. AND BERLIN, 2016, abgerufen am 12. August 2016.
- ↑ Carpathia AG Zürich – unabhängig und neutral seit 2000: coop@home: Neuer virtueller Supermarkt im Zürcher HB. In: coop@home: Neuer virtueller Supermarkt im Zürcher HB. Carpathia AG Zürich – unabhängig und neutral seit 2000, 2013, abgerufen am 12. September 2013.
- ↑ Andrea Hefti: E-Commerce-Award 2016. In: E-Commerce-Award 2016: coop@home platform awarded. Movento, 2016, abgerufen am 12. Mai 2016.
- ↑ Vorlage:Cite AV media
- ↑ vergleiche.ch: vergleiche.ch. In: Online Supermarkt. vergleiche.ch, 2016.