El Rey Network
El Rey is an upcoming English language American cable television network targeting Latino audiences to be launched by Robert Rodriguez by 2013 in a deal with Comcast.
History
As part of its arrangement to acquire a minority interest in NBCUniversal, Comcast Corporation committed to carry several minority-owned channels.[1] The arrangement followed pressure led by Maxine Waters in congressional hearings.[2] In April 2011, Comcast solicited proposals for minority owned networks.[3] In February 2012, Comcast announced distribution arrangements for four networks, including El Rey.[4] The four announced networks and six forthcoming stations are being chosen from among in excess of 100 proposals to begin airing by 2020.[5]
Business plan
Rodriguez has partnered with FactoryMade Ventures executives John Fogelman and Cristina Patwa. The network plans to target Latino audiences with an English-language general entertainment network. The network plans to distribute reality, scripted and animated series, movies, documentaries, news, music, comedy and sports programming by December 2013.[4] Comcast has stated that the network "...will prominently feature Hispanic producers, celebrities and public figures..."[6] The network will target second- and third-generation Latinos who are often bilingual but speak English as their primary language.[7] The network hopes to succeed at a higher level than prior attempts to service the same demographic because of the commitment from Comcast.[7]
Broadcast
The network is to air on the digital basic service in some of Comcasts' systems.[5] Comcast has announced that the network is expected to debut by January 2014.[6] In August 2012, the network announced that its CEO is Antoinette Alfonso Zel.[8] Vorlage:Asof, the network planned to launch in December 15, 2013, following an investment from Univision.[9][10] Time Warner Cable will be among the first cable companies to offer Robert Rodriguez's El Rey Network.[11] Vorlage:Asof.
Notes
- ↑ Stelter, Brian: Hip Hop Mogul to Unveil Plan for Music Cable Channel. In: The New York Times. 20. Februar 2012, abgerufen am 24. Februar 2012.
- ↑ Braxton, Greg and Meg James: Laker legend to launch a TV network:Magic Johnson's channel, Aspire, will be carried by Comcast and focus on blacks. In: Los Angeles Times. 21. Februar 2012, abgerufen am 24. Februar 2012.
- ↑ Jensen, David: Comcast Begins Effort to Launch 10 Independent Networks. Comcast, 4. April 2011, abgerufen am 24. Februar 2012.
- ↑ a b Guthrie, Marisa: Comcast to Launch Networks Backed by Sean Combs, Magic Johnson and Robert Rodriguez. In: The Hollywood Reporter. 21. Februar 2012, abgerufen am 24. Februar 2012.
- ↑ a b Comcast to start new minority-owned cable channels. In: Sports Illustrated. 21. Februar 2012, abgerufen am 24. Februar 2012.
- ↑ a b Molloy, Tim: Comcast Announces New Networks With Magic Johnson, Sean Combs, Robert Rodriguez. Reuters, abgerufen am 24. Februar 2012.
- ↑ a b Gratereaux, Alexandra: Robert Rodriguez Wants You for New Network Channel. Fox News, 21. Februar 2012, abgerufen am 24. Februar 2012.
- ↑ El Rey Network Announces Antoinette Alfonso Zel As CEO. PR Newswire, 6. August 2012, abgerufen am 24. August 2013.
- ↑ Univision Communications and El Rey Network Announce Strategic Partnership, Unveil Upcoming Scripted Series. Univision, 14. Mai 2013, abgerufen am 24. August 2013.
- ↑ Univision pairs with Rodriguez on El Rey network. 14. Mai 2013, abgerufen am 24. August 2013.
- ↑ {{cite web|url=http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-univision-time-warner-cable-distribution-deal-20131009,0,918265.story%7Ctitle=Univision, Time Warner Cable strike new distribution deal|accessdate=2013-10-9|date=2013-10-9|publisher=[[Los Angeles Times]}}