Generation Z
Generation Z is one name used for the cohort of people born after the Millennial Generation. There is no agreement on the exact dates of the generation with some sources starting it at the mid or late 1990s [1] or from the mid-2000s [2] to the present day. This is the generation which is currently being born.
Terminology
Writing about the name of the generation after the Millennials in USA Today, Bruce Horovitz wrote "some might call 'Gen Z' — a term still in-the-running for the next generation — rather off-putting".[1]
Neil Howe wrote several popular books on the subject of generations and coined the term Millennials with his writing partner William Strauss.[1] Howe has said "No one knows who will name the next generation".[1] His company sponsored a web-based contest in 2005, and people voted overwhelmingly for the Homeland Generation. That was not long after the September 11th terrorist attacks, and one fallout of the disaster was that Americans may have felt more safe staying home.[1][3] Strauss and Howe wrote that the Homeland generation is composed of people born from 2005 to the present.
Other terms include Generation@ and Net Generation[4] and iGeneration.
The Pluralist Generation, or Plurals, is a name coined by marketing firm, Frank N. Magid Associates as an alternative name for Generation Z in 2012. [1] The names “Pluralist Generation” and “Plurals” reflect the lack of majority in American society and increasing fragmentation in families, media, communication, religion, politics, and demographics.
Traits and Trends
Many members of Generation Z are highly "connected," having had lifelong use of communication and media technology like the World Wide Web, instant messaging, text messaging, MP3 players, and mobile phones [5] earning them the nickname "digital natives".[6]
According to Frank Magid Associates, the name "Plurals" reflects that they're the most diverse of any generation in America; 55% are Caucasian, 24% are Hispanic, 14% are African-American, 4% are Asian, and 4% are mixed race/other. The whitepaper stated that polled Plurals exhibit positive feelings about the increasing ethnic diversity in the United States.[7] Plurals are also more likely than older generations to have social circles that include people from different ethnic groups, races and religions.[8] According to Magid, Plurals are the "least likely generation to believe in the American Dream" because they're growing up in a period of economic decline.[9][10]They are expected to be the first generation to earn less than their parents.[11] As a result of the increasingly pluralistic society, Plurals are experiencing blurred gender roles in their homes, with a high likelihood that both parents will be employed.[8]
See also
- Post-90s generation, a generation in China which has features of both the Western Generation Y and Generation Z
References
Further reading
- John Palfrey, Urs Gasser: [[Born Digital|Born Digital: Understanding the First Generation of Digital Natives]]. Basic Books, 2008.
- Mark McCrindle, Emily Wolfinger: The ABC of XYZ: Understanding the Global Generations. UNSW Press, 2009.
- ↑ a b c d e f Bruce Horovitz: After Gen X, Millennials, what should next generation be? In: USA Today, 5/4/2012. Abgerufen im November 24, 2012 Referenzfehler: Ungültiges
<ref>-Tag. Der Name „Horovitz“ wurde mehrere Male mit einem unterschiedlichen Inhalt definiert. - ↑ Jeanine Poggi: Nickelodeon Targets 'Post-Millennials' in Upfront. Advertising Age, 26. Februar 2013, abgerufen am 21. April 2013.
- ↑ Neil Howe, William Strauss: Millennials & K-12 Schools. LifeCourse Associates, 2008, ISBN 0-9712606-5-6, S. 109–111.
- ↑ Reynol Junco, Jeanna Mastrodicasa: Connecting to the Net.Generation: What higher education professionals need to know about today’s students. NASPA, 2007, ISBN 978-0-931654-48-0.
- ↑ Ann Marlow Riedling: An educator's guide to information literacy: what every high school senior needs to know. Libraries Unlimited, 2007, ISBN 1-59158-446-9.
- ↑ Lucinda Schmidt, Hawkins, Peter: Children of the tech revolution, Sydney Morning Herald, July 15, 2008 ,
- ↑ Frank N. Magid Associates. "The First Generation of the Twenty First Century." April 30, 2012
- ↑ a b Hais, Michael and Morley Winograd. "A New Generation Debuts: Plurals." Huffington Post, May 7, 2012
- ↑ DeBord, Mathew. "A new generation gets a name: Plurals." DeBord Report. April 30, 2012
- ↑ Horovitz, Bruce. "Generation Whatchamacallit." USA Today reposted by GenYBother.com, May 4, 2012
- ↑ Shapiro, Evan. "TV: An Intervention." Huffington Post, June 5, 2012