Vorlage:Use British English Vorlage:Use dmy dates Vorlage:Infobox album
30 is the upcoming fourth studio album by English singer-songwriter Adele. It is scheduled for release on 19 November 2021 by Melted Stone and Columbia Records. Inspired by her divorce from ex-husband Simon Konecki, Adele tackles the separation on the album, whilst discussing her motherhood and the scrutiny of fame.
Adele wrote the album between 2018 and 2021 with various producers, including Greg Kurstin, Tobias Jesso Jr., Max Martin and Shellback, whom she worked with on her previous record, 25 (2015); new collaborators on 30 include Ludwig Göransson and Inflo of English band Sault. The lead single of 30, "Easy on Me", was released on 15 October 2021 to international success.
The album has been advertised using an extensive promotional campaign, which includes a CBS concert special titled Adele One Night Only featuring an interview segment by American talk show host Oprah Winfrey, set to air on 14 November 2021, followed by an ITV concert special titled An Audience with Adele on 21 November 2021, and two British Summer Time Hyde Park concerts scheduled for 1–2 July 2022.
Background
In 2018, mainstream media outlets alleged that Adele was working on her fourth studio album.[1] On 5 May 2019, her 31st birthday, Adele posted several black-and-white pictures of herself on her Instagram account celebrating the occasion, along with a message reflecting on the preceding year. The message ended with, "30 will be a drum n bass record to spite you". Media outlets took the post as an indication for the arrival of a new album from Adele.[2][3]
On 15 February 2020, Adele announced at a friend's wedding that her fourth studio album would be out by September 2020.[4] However, she would later confirm that the album's production and release had been delayed due to the COVID-19 pandemic.[5] In January 2021, Adele divorced Simon Konecki, her then-husband and father to her seven-year-old son.[6] In an interview with Vogue published in October 2021, Adele stated that 30 was inspired by her separation from Konecki, the scrutiny of fame and her motherhood.[7]
Production
30 contains collaborations with American producer and co-writer on 25, Greg Kurstin, Swedish producers and songwriters Max Martin and Shellback, the Swedish composer Ludwig Göransson, the Canadian singer-songwriter Tobias Jesso Jr. and the British producer Inflo (of the music collective Sault).[7][8]
Promotion and release
Starting on 1 October 2021, billboards and light displays carrying the number "30" started appearing around the world, such as at popular spots like Buckingham Palace, the Eiffel Tower, the Empire State Building, the Colosseum and the Louvre, fueling widespread speculation that Adele would be returning with her fourth album, 30.[9] On 4 October 2021, Adele changed all her social media profile images to a navy blue photo and also updated her website to match with a brand new logo.[10] The following day, Adele announced that the lead single, "Easy on Me", would be released on 15 October 2021.[11] The song topped the charts in 23 countries, including the UK Singles and the US Billboard Hot 100 charts.[12][13]
In October 2021, Adele became the first person to simultaneously appear the same month on covers of American[7] and British[14] editions of Vogue, both of which featured separate photoshoots for the magazines, and interviews on the new album.[15] On 13 October 2021, Adele revealed the album via social media, confirming both the title 30 and the release date of 19 November 2021.[16] The next day, the album was made available for pre-order in CD, digital, LP (two black vinyl discs), and cassette formats on Adele's website.[17] 30 is Adele's first release not under her previous label XL Recordings; instead, it was released by her label Melted Stone, with worldwide distribution on Columbia Records (previously only handling distribution of Adele's catalogue in North America).[18]
As part of the promotion in the US, on 18 October 2021, CBS announced Adele One Night Only, a two-hour concert and television show by Adele, featuring an interview segment with American talk show host Oprah Winfrey; the special was shot at Griffith Observatory in Los Angeles, and will air on 14 November 2021.[19] For the UK, another concert special called An Audience with Adele will air on 21 November via the free-to-air channel ITV, and will released to its on-demand platform ITV Hub; the one-off concert was captured at the London Palladium in London, and will an audience consisting of both fans and Adele's "own personal heroes and heroines, fellow musicians, artists, actors, sportsmen, sportswomen and more."[20] Adele is also slated to play two concerts at British Summer Time Hyde Park, London, on 1–2 July 2022. Tickets were made available on 26 October 2021 on Adele's website and via American Express.[21] Its "extortionate" ticket prices was met with criticism from many fans, with the lowest possible price costing Vorlage:Currency and the highest being Vorlage:Currency.[22][23]
VogueVorlage:'s "73 Questions" video interview segment featuring Adele was released online on 21 October 2021.[24] The track-listing of 30 was revealed on 1 November 1 2021. The Target-exclusive deluxe edition adds two bonus tracks and a duet version of "Easy on Me" with American singer-songwriter Chris Stapleton.[25][26]
Commercial performance
On 29 October 2021, the album broke the Apple Music record for the most pre-added album ever on the streaming platform, surpassing Billie Eilish's Happier Than Ever (2021); 30 also broke the record for the largest number of pre-adds in a single day, as well as the record for achieving it in the shortest timeframe.[27]
Track listing
Release history
Region | Date | Format(s) | Label | Vorlage:Abbr |
---|---|---|---|---|
Various | 19 November 2021 | Vorlage:Hlist | Columbia | [17] |
Notes
References
- ↑ Ella Braidwood: Everything we know so far about Adele's new album. In: NME. 25. Juni 2018, abgerufen am 1. Dezember 2018.
- ↑ Clarisse Loughrey: Adele teases her next album 30, 6 May 2019. Abgerufen im 5 June 2019
- ↑ Damian Jones: "'30' will be a drum 'n' bass record to spite you" – Adele teases new album in birthday message. In: NME. 6. Mai 2019, abgerufen am 5. Juni 2019.
- ↑ Matthew Neale: Adele confirms new album set for release in September In: NME, 16 February 2020. Abgerufen im 17 February 2020
- ↑ Pamela Avila: Adele's New Album Won't Be Released Anytime Soon Because 'Corona Ain't Over'. E! News, 28. Juni 2020, abgerufen am 29. Juni 2020.
- ↑ Lynn Farah: Inside Adele’s million-dollar divorce. In: South China Morning Post. 26. Januar 2021, abgerufen am 24. Oktober 2021 (englisch).
- ↑ a b c Abby Aguirre: Adele on the Other Side. In: Vogue. 7. Oktober 2021, abgerufen am 8. Oktober 2021 (amerikanisches Englisch).
- ↑ Charlotte Krol: Adele worked with Max Martin and Little Simz' producer Inflo on new album. In: NME. 8. Oktober 2021, abgerufen am 8. Oktober 2021.
- ↑ Vorlage:Cite magazine
- ↑ Anika Reed: Adele is 'ready to finally' put her new album out, announces release date for '30'. In: USA Today. 5. Oktober 2021, abgerufen am 13. Oktober 2021.
- ↑ Meredith Nardino: Adele Announces New Song 'Easy On Me' After 5-Year Hiatus: Hear the First Preview. In: US Magazine. 5. Oktober 2021, abgerufen am 5. Oktober 2021.
- ↑ Vorlage:Cite magazine
- ↑ Helen Ainsley: Adele makes record-breaking Number 1 debut with Easy On Me. In: OfficialCharts.com. 22. Oktober 2021, abgerufen am 22. Oktober 2021.
- ↑ Giles Hattersley: Adele, Reborn: The British Icon Gets Candid About Divorce, Body Image, Romance & Her "Self-Redemption" Record. In: British Vogue. 7. Oktober 2021, abgerufen am 8. Oktober 2021.
- ↑ Laura Snapes: The return of Adele: industry bills new album 30 as 'huge global event'. In: The Guardian. 8. Oktober 2021, abgerufen am 8. Oktober 2021 (englisch).
- ↑ Andre Paine: Adele says Hello to Columbia Records UK, 30 album confirmed for November 19. In: Music Week. 13. Oktober 2021, abgerufen am 13. Oktober 2021.
- ↑ a b 30 release formats:
- ADELE 30 CASSETTE. In: Adele | Official Store. Abgerufen am 14. Oktober 2021.
- ADELE 30 CD. In: Adele | Official Store. Abgerufen am 14. Oktober 2021.
- ADELE 30 DIGITAL DOWNLOAD. In: Adele | Official Store. Abgerufen am 14. Oktober 2021.
- ADELE 30 DOUBLE LP. In: Adele | Official Store. Abgerufen am 14. Oktober 2021.
- ↑ Vorlage:Citation
- ↑ Nicholas Hautman: Oprah Winfrey to interview Adele in ‘One Night Only’ concert special. 18. Oktober 2021 .
- ↑ Adele Sets U.K. TV Concert Special. In: Billboard. Abgerufen am 3. November 2021 (englisch).
- ↑ Maanya Sachdeva, Roisin O'Connor: Tickets on sale for Adele's Hyde Park concerts. In: The Independent. 28. Oktober 2020, abgerufen am 29. Oktober 2021 (englisch).
- ↑ Lily Waddell: Adele fans complain £90 Hyde Park London tickets are rip off. In: Evening Standard. 29. Oktober 2021, abgerufen am 29. Oktober 2021 (englisch).
- ↑ Ruby Gregory: Adele fans fuming at 'daylight robbery' prices for Hyde Park gigs. In: MyLondon. 27. Oktober 2021, abgerufen am 29. Oktober 2021 (englisch).
- ↑ Emma Specter: Adele Reinvents 73 Questions With a Special Surprise. In: Vogue. 21. Oktober 2021, abgerufen am 3. November 2021 (amerikanisches Englisch).
- ↑ Adele - 30 (Target Exclusive, Deluxe CD). In: Target. Abgerufen am 2. November 2021.
- ↑ William Earl: Adele's '30'Tracklist Revealed, Featuring the Amazingly Titled 'I Drink Wine'. In: Variety. 1. November 2021, abgerufen am 2. November 2021 (amerikanisches Englisch).
- ↑ Dan Rys: Adele's '30' Breaks Apple Music's Pre-Add Milestone In Record Time. In: Billboard. 29. Oktober 2021, abgerufen am 29. Oktober 2021 (englisch).