CIMX is the call sign of a radio station based in Windsor, Ontario, Canada. The station is commonly called 89X. It is located at 88.7 MHz on the FM dial. The station airs a modern rock format, and its slogan is "89X: Windsor/Detroit's Only New Rock Alternative".
89X serves the Detroit metropolitan area, and has a 100,000-watt signal that reaches most of southeastern Michigan, southwestern Ontario, the Toledo metro area and the western Lake Erie shoreline of Ohio. CIMX broadcasts a soft rock music program continuously on its 92kHz SCMO subcarrier. This program is not intended for public reception, but rather provides background music for businesses, similar to Muzak.
History
CKWW-FM/Ohm FM
CIMX began life as CKWW-FM on July 10, 1967, broadcasting an easy listening format. In 1970, the station changed its calls to CJOM ("Ohm FM") and adopted a free-form progressive rock format which continued until the 1980s, when the format shifted to new wave and then top 40.
The Mix To 89x
CJOM became CIMX in 1990. CIMX was first known as "The Mix" with an adult contemporary format, but DJ Greg St. James began playing modern rock on his evening show (8:00 pm to midnight) beginning in September of 1990, and in May of 1991, the modern rock format went full time and "89X" was born. CIMX immediately took away many listeners from other youth-oriented stations in Detroit, particularly top 40 96.3 WHYT and 99.5 The Fox, and may have been at least partially responsible for WHYT's decision to switch to an alternative format a few years later.
89x Today
CIMX had been owned by Canada's CHUM Limited since the late 1980s, but was sold along with the rest of CHUM's radio stations to CTVglobemedia in 2007. The station's current Program Director and Operations Manager is Vince Cannova, who was promoted from afternoon disk jockey to replace the departing Murray Brookshaw. Jay Hudson, current evening disc jockey, was made Music Director in June 2007.[1]
89X receives little interference from lower-powered stations broadcasting near its frequency. On some days, under clear atmospheric conditions, it can be heard as far north as Caro, Michigan, and as far south as Findlay, Ohio on a typical car radio. It can be regularly heard across Lake Erie at Sandusky, Ohio, and southeast to the greater Norwalk, Ohio area, where it is the only station available featuring an exclusively modern rock format. CIMX also gets respectable ratings in Toledo, where it competes with local Cumulus Media-owned WRWK-FM 106.5.Vorlage:Fact
As of the Winter 2008 ratings release which was released on April 28, 2008 89x currently ranks at #17 (2.2) in the Detroit market.
Annual sponsored shows
89X sponsors several shows around the Windsor/Detroit region, with some of the bigger ones being the 89X Birthday Bash, usually held in June, and The Night 89X Stole Christmas, held in December. In 2006, The 89X Nutcracker was held the night before The Night 89X Stole Christmas, but was not held again in 2007.
The Night 89X Stole Christmas 9 on December 14, 2006 featured My Chemical Romance, Taking Back Sunday, Angels & Airwaves, OK Go, and The Hard Lessons (replacing Blue October). The 89X Nutcracker, the night before on December 13, hosted Fall Out Boy, New Found Glory, and Cobra Starship.
The Night 89X Stole Christmas 10 on December 17, 2007, featured Paramore and Jimmy Eat World, with special guest Mute Math. Coheed and Cambria and Plain White T's played an acoustic set.
The 89X New Years Eve Rock'N'Roll Ball, took place December 31, 2007, and featured performances from Hot Hot Heat, Windsor, Ontario's One Man's Opinion and two local Detroit bands, The Delivery and Tripline.
The 17th 89X Birthday Bash will feature Death Cab For Cutie, Rogue Wave, and Sea Wolf. A free show is being held the night before, featuring The Flobots.
Airstaff
The current lineup is as follows
- Morning Show: The Morning X - Dave Hunter, Chuck "The Freak" Urquhart & Lisa Way
- Mid-Days: Holly Hutton
- Afternoon Drive: Vince Cannova
- Nighttime: Jay Hudson
- Overnights: Heidi Baiden
- Weekend/Fill-ins: Armand "Arms" Bumanlag, Cal Cango and Cristina
In addition to his afternoon shift Vince Cannova serves as the program director/operations manager and current nighttime host Jay Hudson serves as the music director since June 2007.
Sources
External links
Vorlage:Southwestern Ontario Radio Vorlage:Detroit Radio Vorlage:CTVglobemedia