Search engine optimization

Search engine optimisation is a set of techniques to make webpages appear in the search engines results pages such as google. Many people use search engine optimisation companies to do the work for them because it is too time consuming to do themselves.

A more common word used to described search engine optimisation is internet marketing or search engine marketing.

Search engine optimisation can often involve google adwords, pay per click and other forms of advertising. But sometimes it can also involve spam. Therefore google is careful to ensure that spam does not affect their search engine results pages by incorporating algorithms such as pagerank.