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Como
IndustryMobile Application Development[1]
FounderRonen Shilo & Dror Erez
Key people
Ronen Shilo, Founder, Chairman & CEO
Dror Erez, Founder & President
Roy Gen, Partner & CFO
Sharon Livneh, Partner[2]
ParentConduit[3]
Websitewww.como.com

Como is a global app-creation platform company that provides a do-it-yourself platform for businesses to design and create their own applications.[4] The platform is capable of creating apps for iPhones, iPads,Android phones and tablets, and the Amazon Kindle Fire.[5] Como is attributed as the first company to offer industry-specific DIY templates in an app creation platform.[4][6] Como has offices in both New York City and Israel and was voted one of the 14 Best App Makers of 2014 by Business News Daily.[7][8]

History

Como was founded in 2010 launching its app creation platform during a time when DIY app creation was in its infancy.[9] Como was originally part of Conduit's mobile business unit but was launched as a separate company with the release of its Como Console app creation platform.[10]

In June 2014, Como entered into a partnership with Booker, a New York City based software company that develops, markets, and supports cloud-based management systems for service oriented businesses.[11] The partnership allowed existing Booker clients to automatically generate mobile applications with Como's platform by using their existing Booker profiles.[11] As of September 2014, Como has been used to build more than one million mobile applications at a rate of approximately 4,500 new apps per day.[9][5] It was also listed as one of the biggest Facebook advertisers in 2014 according to Bloomberg Businessweek[3] and has offices in both New York City and Tel Aviv, Israel.[12]

Products and services

Como's platform, known as the Como Console, is an app creation platform.[5] It is a DIY platform and allows companies the ability to create apps specific to their industry, including music, events, restaurants, education, photography, and blogging.[4] An example of industry specific features includes the ability of restaurants to allow customers to book a table using its app through other apps such as OpenTable and Urbanspoon, create and customize menus, and allow for takeout ordering through its app.[9] The platform was also updated in 2014 to include in-app mobile payments and online ordering.[6]

Como provides app distribution and management services for companies in addition to DIY app creation.[7] Paid pricing for creating an app with the platform includes the submission of the app to the Apple, Android, and Amazon app stores.[6] Its app marketing services include app promotion both online and offline, including advertising campaigns on Facebook, in-store promotions, and print materials.[7]

Awards and recognition

Como was given a BestinBiz award in 2013[13] and was voted one of the 14 Best App Makers of 2014 by Business News Daily.[7]

See also

References

  1. ^ Samuely, Alex (4 September 2014). "Marble Slab Creamery's new app offers customer rewards". Mobile Commerce Daily. Retrieved 2 October 2014.
  2. ^ "Leadership". Como official website. Retrieved 4 November 2014.
  3. ^ a b McClatchy (10 July 2014). "Start-ups biggest spenders on Facebook ads in Israel". Bloomberg Businessweek. Retrieved 2 October 2014.
  4. ^ a b c Pilon, Annie (3 November 2012). "Conduit Gives Small Business the Ability to Build Industry Specific Mobile Apps". Small Biz Trends. Retrieved 2 October 2014.
  5. ^ a b c Shamah, David (23 June 2014). "Do-it-yourself, mobile-app maker big hit with business". Times of Israel. Retrieved 2 October 2014.
  6. ^ a b c Clancy, Heather (6 August 2014). "Handy code-free mobile app development resources for small businesses". zdNet. Retrieved 2 October 2014.
  7. ^ a b c d Angeles, Sara (18 September 2014). "14 Best App Makers 2014". Business News Daily. Retrieved 2 October 2014.
  8. ^ Waldman, Joel (13 May 2014). "Building your own app without any coding". My Fox NY. Retrieved 4 November 2014.
  9. ^ a b c "Como Offers Restaurants A New Way To Satisfy Diners With Mouthwatering App". Total Food. 3 September 2014. Retrieved 2 October 2014.
  10. ^ Shaul, Brandy (13 May 2014). "Conduit Mobile rebranded as Como, launches updated mobile app creation tools". Inside Mobile Apps. Retrieved 2 October 2014.
  11. ^ a b Jacobs, Steven (4 September 2014). "Booker Eyes New Markets, More Capital". Street Fightning Mag. Retrieved 2 October 2014.
  12. ^ Jacobs, Steven (19 June 2014). "What Booker's New Partnership Says About GrubHub's Future". Street Fighting Mag. Retrieved 2 October 2014.
  13. ^ "2013 EMEA Winners". Best In Biz Awards. Retrieved 4 November 2014.
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