Plausible Analytics
| Plausible Analytics | |
|---|---|
| Developer(s) | Plausible Analytics |
| Written in | Elixir |
| Available in | English |
| Type | Web analytics |
| License | AGPLv3 |
| Website | plausible |
Plausible Analytics is an open-sourced web analytics software as a service (SaaS) platform, developed and hosted in the EU. It tracks visits to websites and shows website performance reports for their analysis and improvement of websites.
Overview
Plausible Analytics was founded by Uku Täht in December 2018 and launched in 2019 by Uku Täht and Marko Saric.[1] It is developed and maintained by a small, distributed team and funded through subscriptions to its SaaS version. The startup is self-funded and bootstrapped.[2]
Plausible Analytics offers a cloud solution as well as the ability to self-host. It has been open-sourced.[3] The platform is developed in the Elixir programming language. It is licensed under the GNU Affero General Public License v3 (AGPLv3).[4]
Plausible Analytics is privacy-friendly and compliant with the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) and does not rely on cookies or persistent identifiers to track visitors.[3]
Reception
In October 2020, Plausible Analytics was judged to be the fastest-growing open-source startup by TechCrunch.[2] In 2021, Plausible's WordPress plugin was noted as a simpler alternative to Google Analytics.[5][6] The co-founder announced reaching $1 million in annual recurring revenue in June 2022.[1] As of June 2025, Plausible tracked over 173 billion pageviews[7] across 502,920 websites.[8]
Some notable customers include the Scottish government[9] and The Steve Jobs Archive site.[10]
See also
References
- ^ a b Saric, Marko (2022-06-22). "How we built a $1M ARR open source SaaS". Plausible Analytics. Retrieved 2025-06-13.
- ^ a b Butcher, Mike (2020-10-21). "Study finds most big open-source startups outside Bay Area, many European, and avoiding VC". TechCrunch. Retrieved 2025-06-13.
- ^ a b Greenwood, Tom. "5 benefits of switching from Google Analytics to Plausible | Opensource.com". opensource.com. Retrieved 2025-06-13.
- ^ plausible/analytics, Plausible Analytics, 2025-06-13, retrieved 2025-06-13
- ^ "Plausible Analytics for WordPress: A Review". Chris Wiegman. 2021-09-03. Retrieved 2025-06-13.
- ^ "Taking on the Major Players, Plausible Analytics Offers an Alternative, Privacy-Conscious Stats Service". WP Tavern. 2021-02-19. Retrieved 2025-06-13.
- ^ "Plausible Analytics". Plausible Analytics. Retrieved 2025-06-13.
- ^ "Plausible Analytics Usage Statistics". trends.builtwith.com. Retrieved 2025-06-13.
- ^ "Privacy". www.gov.scot. Retrieved 2025-06-13.
- ^ "Privacy Policy". Steve Jobs Archive. 2023-04-10. Retrieved 2025-06-13.
External links
- ^ "Plausible Analytics Repository". Retrieved 2 March 2021.