Visual metaphor
A visual metaphor is a pictorial analogy. It illustrates a comparison between what is in the visual, including its' connotations and denotations with another thing and its' meanings figuratively.[1] For some visual metaphors the link between the images and what they're being compared to is the physical similarity while others it is the conceptual similarity.[2] There are similar interpretations of the visual metaphors but each person can comprehend them a bit differently.[3] There are different types which include: spatial and stylistic. They are also commonly used in advertising because of its' ability to persuade.
Types
Visual metaphors are a type of metaphor. There are two types: spatial metaphors and stylistic metaphors.[4] Spatial visual metaphors include where objects are located, their size, whether they’re abstract or realistic, and how it’s arranged in respect to other objects. Stylistic visual metaphors are more about how they look specifically. For example, it’s color, how detailed it is, or it's size.[5]
References
- ^ Kogan, Nathan; Connor, Kathleen; Gross, Augusta; Fava, Donald (1980). "Understanding Visual Metaphor: Developmental and Individual Differences". Monographs of the Society for Research in Child Development. 45 (1): 1. doi:10.2307/1165832.
- ^ Kogan, Nathan; Connor, Kathleen; Gross, Augusta; Fava, Donald (1980). "Understanding Visual Metaphor: Developmental and Individual Differences". Monographs of the Society for Research in Child Development. 45 (1): 1. doi:10.2307/1165832.
- ^ Jeong, Se‐Hoon (Feb 2008). "Visual Metaphor in Advertising: Is the Persuasive Effect Attributable to Visual Argumentation or Metaphorical Rhetoric?". Journal of Marketing Communications. 14 (1): 59–73. doi:10.1080/14697010701717488. ISSN 1352-7266.
- ^ El Refaie, Elisabeth (2019-02-11). Visual Metaphor and Embodiment in Graphic Illness Narratives (1 ed.). Oxford University Press. doi:10.1093/oso/9780190678173.001.0001. ISBN 978-0-19-067817-3.
- ^ El Refaie, Elisabeth (2019-02-11). Visual Metaphor and Embodiment in Graphic Illness Narratives (1 ed.). Oxford University Press. doi:10.1093/oso/9780190678173.001.0001. ISBN 978-0-19-067817-3.
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