GuideWorks

GuideWorks, LLC is a joint venture of Comcastand Gemstar-TV Guide International, Inc. that was formed in April 2004 for the purpose of creating navigation software (also known as Interactive Program Guides) for digital cable. Comcast owns 51% of the venture and sets the direction for the products that the company develops. The software developed by GuideWorks is widely deployed in Comcast digital cable systems throughout the USA. Gemstar TV Guide markets the GuideWorks software to other cable companies. The company's headquarters is in Radnor, Pennsylvania and its president is Gerard Kunkel. GuideWorks also has staff in Englewood, Colorado. Prior to the formation of the joint venture, Gemstar-TV Guide International, Inc developed and marketed the navigation software to Comcast and other cable operators. During this period, the name Iguide was associated with the products, which gained a reputation for carrying advertising on its pages. This advertizing aspect underwent significant deemphasis after the formation of the GuideWorks joint venture in 2004.