Director of network programming

In radio or television broadcasting, A director of network programming, shortly program director or director of programming, also called president of TV entertainment, senior vice president for TV programming or vice president of program scheduling, is a tv executive that typically selects the programs to air and plans the broadcasting schedule, deciding what radio program or TV program will be broadcast and when. In addition of selecting the content that will be broadcast, it might also have a role in developing it.

A program director's selections are based upon expertise in the media as well as knowledge of the target demographic. In some countries, the program director in commercial broadcasting is of even greater importance, since he makes a decisive decision about the economic success of the broadcasters. In so-called private television , the most important program directors were or are often the managing directors of the station, such as Les Moonves for CBS in the United States, or Anke Schäferkordt for RTL in Germany.

See also

• Dayparting
• Full-service radio