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Hashachar Ha'ole

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This is an old revision of this page, as edited by Yallayallaletsgo (talk | contribs) at 23:51, 15 March 2020 (→Etymology: Added more References.). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.
Hashachar Ha'Ole
TypeSpread
Place of origin Israel
Region or stateHaifa
Created byWeidberg family
Main ingredientsSugar, palm oil, cocoa solids, milk powder (not in pareve version)
VariationsPareve (non-dairy/vegan version), dark chocolate, white chocolate, nougat, halva

Hashachar Ha'Ole (Hebrew: "השחר העולה") is an brand of sweetened chocolate spread popular in Israel and the Jewish diaspora, and was invented in 1948.

Etymology

It's name "Hashachar Ha'Ole" means translates to "The Rising Dawn" or alternatively "Bright Morning" in Hebrew, in reference to it mainly being used in the morning and spread on something such as on toast, pita, or bread such as challah, or malawach for breakfast.[1][2]

History

In 1948, 5 brothers, who were all members of the Weidberg family, started a small factory manufacturing chocolate and other confectionary products including their eponymous chocolate spread, in 1948 outside the city of Haifa. In 1950 Levkowich family joined the company. Seeing a need for a new product in the Israeli market, Hashachar Ha’ole stopped producing their other products to exclusively focus the production of it's chocolate spread in 1955[3], which was 9 years before the similar Italian product Nutella was launched in 1964; possibly making Hashachar the world's first chocolate spread.[4]

Overview

Hashachar Ha'Ole has become one of Israel’s best-known foods. It is even called the most successful chocolate spread in Israel and has become a symbol of Israeli cuisine. There are two different versions of it: milchig (dairy) and neutral (parve). This is because Jewish law prohibits mixing milk with meat-based foods. For many years, Hashachar Ha'Ole was the only chocolate cream available on the Israeli market. Nowadays you can also find brands like Elite and Nutella. Until the 2010’s Hashachar had never been advertised in the mass media. It's original logo has been retained and remained the same since it's launch in 1948.[5]

Marketing

See also

References

  1. ^ "Israeli riff on Nutella falls short". Chowhound. Retrieved 15 March 2020.
  2. ^ "A story of Hashachar Ha'ole". Savy at 70. Retrieved 15 March 2020.
  3. ^ Elkin, Michael. "Holy Candyland: The Land of Milk and Honey and … Sweets". Jewish Exponent. Retrieved 15 March 2020.
  4. ^ Mitzman, Dany (17 May 2014). "Nutella: How the world went nuts for a hazelnut spread". BBC News Magazine. Retrieved 18 May 2014.
  5. ^ "Hebrew article in Ynet about Hashahar". Ynet. Retrieved 15 March 2020.

Official Website (in Hebrew)

Retrieved from "https://en.wikipedia.org/w/index.php?title=Hashachar_Ha%27ole&oldid=945761237"