It's name "Hashachar Ha'Ole" means translates to "The Rising Dawn" or alternatively "Bright Morning" in Hebrew, in reference to it mainly being used in the morning and spread on something such as on toast, pita, challah, or malawach for breakfast.
History
Overview
Hashachar Ha'Ole has become one of Israel’s best-known foods. It is even called the most successful chocolate spread in Israel and has become a symbol of Israeli cuisine.
There are two different versions of it: milchig (dairy) and neutral (parve). This is because Jewish law prohibits mixing milk with meat-based foods. For many years, Hashachar Ha'Ole was the only chocolate cream available on the Israeli market. Nowadays you can also find brands like Elite and Nutella. Until the 2010’s Hashachar had never been advertised in the mass media. It's original logo has been retained and remained the same since it's launch in 1948.[1]
Israel
